Content Data¶
Overview¶
Audience Insights reports provide insights based on the following Content modules:
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Note
Unless noted otherwise, data is based on the previous 30 days of active users for a specific country.
Top Yahoo Sites: Video and Non-Video¶
The Top Yahoo Sites: Video & Non-Video report displays insights based on Top Yahoo Sites: Video and Non-Video module data.
Top Yahoo Sites: Video and Non-Video module data is based on data collected from consumer IDs based on Yahoo site visits. Based on video and non-video content consumption.
- Includes all Yahoo data sources.
- Includes all devices used to access Yahoo content sites.
Devices: Video & Non-Video¶
The Devices: Video & Non-Video report displays insights based on Devices: Video & Non-Video module data.
Devices: Video & Non-Video module data is based on data collected from consumer IDs based on devices used to access site visits. Based on video and non-video content consumption.
- Includes all Yahoo data sources.
- Includes all devices used to access Yahoo content sites.
Top Yahoo Sites v Devices¶
The Top Yahoo Sites v Devices report displays insights based on Top Yahoo Sites v Devices module data.
Top Yahoo Sites vs Devices data is based on data collected from consumer IDs based on site visits. Based on video and non-video content consumption and includes all devices and sites visited.
- Includes all Yahoo data sources.
Top External Site Visits¶
The Top External Site Visits report displays insights based on Top External Site Visits module data.
Top External Site Visits module data is based on data collected from unique consumer IDs based on ad impressions served on external third-party sites via the BrightRoll DSP.
- Does not include requests received in the ad exchange.
- Does not include all bid requests received by the BrightRoll DSP.