Mobile Data¶
Overview¶
Audience Insights reports provide insights based on the following Mobile modules:
|
|
Note
Unless noted otherwise, data is based on the previous 30 days of active users for a specific country.
App Activity Trend¶
App Activity Trend data is based on data collected from consumer IDs where we can determine app activity using standard Oath methodology.
- Includes Oath mobile data sources.
App Intra Day Activity Trend¶
App Intra Day Activity Trend data is based on data collected from consumer IDs where we can determine intra-day app activity using standard Oath methodology.
- Includes Oath mobile data sources.
App Behavior¶
The App Install Category and App Usage Category reports provide insights based on App Behavior module data.
App Behavior module data is based on data collected from consumer IDs where we can determine app installation and usage data using standard Oath methodology.
- Includes Oath mobile data sources.
Mobile Device Carrier¶
Mobile Device Carrier data is based on data collected from consumer IDs where we can determine mobile carriers using standard Oath methodology.
- Includes Oath mobile data sources.
Mobile Device Make¶
Mobile Device Make data is based on data collected from consumer IDs where we can determine mobile device make using standard Oath methodology.
- Includes Oath mobile data sources.
Mobile Device Model¶
Mobile Device Model data is based on data collected from consumer IDs where we can determine mobile device models using standard Oath methodology.
- Includes Oath mobile data sources.
Mobile Device Type¶
Mobile Device Type data is based on data collected from consumer IDs where we can determine mobile device types using standard Oath methodology.
- Includes Oath mobile data sources.
Mobile OS Name¶
Mobile OS Name data is based on data collected from consumer IDs where we can determine mobile operating systems using standard Oath methodology.
- Includes Oath mobile data sources.
Mobile OS Version¶
Mobile OS Version data is based on data collected from consumer IDs where we can determine mobile operating systems using standard Oath methodology.
- Includes Oath mobile data sources.
O & O App Name¶
O & O App Name data is based on data collected from consumer IDs where we can determine mobile operating systems using standard Oath methodology.
- Includes Oath mobile data sources.