Performance Data¶
Overview¶
Audience Insights reports provide insights based on the following Performance modules:
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Note
Unless noted otherwise, data is based on the previous 30 days of active users for a specific country.
Yahoo Segments¶
Yahoo Segments data is based on data collected from consumer IDs where we can determine demographic information using standard Oath methodology.
- Includes all Yahoo data sources.
- Includes data verification by third-party sources.
- Data excludes all consumers under the 18 years of age before the distribution is calculated.
Third Party Data¶
Third Party data is based on data collected from consumer IDs where we can determine demographic information using standard Oath methodology.
- Includes all Yahoo data sources.
- Includes data verification by third-party sources.
- Data excludes all consumers under the 18 years of age before the distribution is calculated.
Advertiser First Party Data¶
Advertiser First Pary data is based on data collected from consumer IDs where we can determine demographic information using standard Oath methodology.
- Includes all Yahoo data sources.
- Includes data verification by third-party sources.
- Data excludes all consumers under the 18 years of age before the distribution is calculated.
Yahoo Interest Categories¶
Yahoo Interest Categories data is based on data collected from consumer IDs where we can determine interest in Yahoo Interest Categories using standard Oath methodologies.
- Includes all Yahoo data sources.