Search Data¶
Overview¶
Audience Insights reports provide insights based on the following Search modules:
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Note
Unless noted otherwise, data is based on the previous 30 days of active users for a specific country.
Top Category Searched¶
Top Category Searched data is based on information collected from consumer IDs where the categories of consumer searches can be identified using standard Oath methodologies.
- Includes all Yahoo data sources.
- Includes third-party data taxonomy classifications.
- Filter is case insensitive.
Top Keywords Searched¶
The Top Keywords Searched (Frequent), Top Keywords Searched (Relevant), and Top Keywords Searched (Matched) reports are based on Top Keywords Searched module data.
Top Keywords Searched data is based on information collected from consumer IDs where search keywords can be identified using standard Oath methodologies.
- Includes all Yahoo data sources.
- Filter is case insensitive.
- Frequent tab corresponds to most frequent searches made by selected audience using the filters on the left.
- Relevant tab corresponds to most relevant searches by selected audience compared to baseline using the filters on the left. Relevancy is determined by standardized Inverse Document Frequency algorithm for search.
Age and Gender Distribution for Searchers¶
The Age and Gender for Searchers, Age for Searchers, and Gender for Searchers reports are based on Age and Gender Distribution for Searchers module data.
Age and Gender Distribution for Searchers data is based on information collected from consumer IDs where we can identify the age and gender consumers making searches.
- Includes all Yahoo data sources.
- Includes third-party data verification.
- Data excludes all consumers under 18 years of age before the distribution is calculated.
Search¶
The Search Taxo and Search Wiki reports are based on Top Keywords Searched module data.
Search module data is based on information collected from consumer IDs where the taxonomies and wikis searched can be identified using standard Oath methodologies.
- Includes all Yahoo data sources.
- Includes third-party data verification.
- Data excludes all consumers under 18 years of age before the distribution is calculated.