Age & Gender Filters¶
Filtering by age or gender enables you to identify consumers that have visited Oath properties in the previous thirty days based on their demographic attributes.
The Audience Insights UI displays two Age & Gender filters:
|Age||The Age filter profiles audiences based on age group: 18-24, 25-34, 35-44, 45-64, and 65+.|
|Gender||The Gender filter enables you to identify audiences based on their gender: Female, Male, or All (female and male).|
Age & Gender filtering parameters may be combined with other behavior- or attribute-based parameters to identify audiences. Keep in mind that filter parameters are inclusive (logical
OR) if they are specified within a single filter and restrictive (logical
AND) if specified across multiple filters. To learn more, see filtering-logic.
Age & Gender demographic data is derived from Yahoo data sources. To learn more about the sources of Audience Insights data, see Demographics Data.
The Age filter enables you to identify ad-hoc audiences based on age group: 18-24, 25-34, 35-44, 45-64, and 65+.
The Gender filter enables you to identify ad-hoc audiences based on their gender: Female, Male, or All (female and male).