Interests Filters

Interests filters enable you to identify ad-hoc audiences based on consumer behaviors that indicate consumer interests.

Overview

The Interests filters displays controls that enable you to specify filters based on App Categories, Yahoo Interest Categories, and Auto categories.

Fig. 22 Interests Filters

Interests filters enables you to identify audiences based on behaviors that indicate an interest in mobile apps, automobiles, or a variety of special interests as identified by Yahoo Interest Categories.

The Audience Insights UI displays three Interests filters:

Table 11 Interest Filters
Filter Description
App Categories The App Categories filter enables you to identify audiences based on their interest in mobile apps. The App Categories drop-down list displays modules based on the App Categories category.
Yahoo Interest Categories The Yahoo Interest Categories filter enables you to identify audiences by Yahoo Interest Categories segments.
Auto The Auto filter enables you to identify audiences based on their interest in autos. The Auto filter enables you to identify automobile-based segments by auto make or auto style.

You may specify multiple criteria in each interest filter or combine criteria specified in different filters to expand or hone filtering criteria.

Keep in mind that parameters are inclusive (logical OR) if they are specified within a single filter and restrictive (logical AND) if specified across multiple filters. To learn more, see Filtering Logic.

App Categories Filters

The App Categories filter enables you to identify audiences based on their interest in different types of mobile apps.

The App Categories drop-down list displays App Category groups. Each group represents a specific type of app.

Note

App Categories data is derived from Yahoo data sources. To learn more about the sources of Audience Insights data, see Mobile Data.

App Categories filter parameters include the following categories of apps:

  • Action
  • Action and Adventure
  • Adventure
  • Arcade
  • Arts and Photography
  • Automotive
  • Board
  • Books
  • Books and Reference
  • Brides and Weddings
  • Business
  • Business and Investing
  • Card
  • Casino
  • Casual
  • Catalogs
  • Childrens Magazines
  • Comics
  • Communication
  • Computers and Internet
  • Cooking and Food and Drink
  • Crafts and Hobbies
  • Dice
  • Educational
  • Electronics and Audio
  • Entertainment
  • Family
  • Fashion and Style
  • Finance
  • Food and Drink
  • Games
  • Health and Fitness
  • Health and Mind and Body
  • Heathcare and Fitness
  • History
  • Home and Garden
  • Kids
  • Libraries and Demo
  • Lifestyle
  • Literary Magazines and Journals
  • Live Wallpaper
  • Media and Video
  • Medical
  • Mens Interest
  • Movies and Audio
  • Music
  • Music and Audio
  • Navigation
  • News
  • News and Magazines
  • News and Politics
  • News and Weather
  • Outdoors and Nature
  • Overall
  • Parenting and Family
  • Personalization
  • Pets
  • Photo and Video
  • Photography
  • Productivity
  • Professional and Trade
  • Puzzle
  • Puzzle and Trivia
  • Racing
  • Reference
  • Regional News
  • Role Playing
  • Science
  • Shopping
  • Simulation
  • Social
  • Social Networking
  • Sports
  • Sports and Leisure
  • Strategy
  • Teens
  • Tools
  • Transportation
  • Travel
  • Travel and Local
  • Travel and Regional
  • Trivia
  • Unregistered
  • Utilities
  • Weather
  • Widgets
  • Womens Interest
  • Word

Yahoo Interest Category Filters

A Yahoo Interest Category is a segment that represents user behavior across desktop and mobile devices.

Yahoo Interest Category segments are based on data collected from search queries, search clicks, page clicks, and desktop ad clicks. To learn more about the sources of Yahoo Interest Category performance data, see data-yahoo-interest-category.

Yahoo Interest Categories include the following categories of interest:

  • 1st person shooter
  • Acting
  • Action games
  • Action movies
  • Adventure travel
  • Advertising
  • Africa
  • Agriculture
  • Air travel
  • Allergies
  • American football
  • Animated movies
  • Anime movies
  • Architecture
  • Arts and music
  • Asia
  • Association football (Soccer)
  • Audio equipment
  • Auto racing
  • Automotive
  • Automotive insurance
  • Aviation
  • B2B
  • Ballet
  • Banking
  • Bars
  • Baseball
  • Basketball
  • Beaches
  • Beauty
  • Beauty salons
  • Beer Wine and Spirits
  • Beverages
  • Birds
  • Blues music
  • Board games
  • Boating
  • Boats
  • Bodybuilding
  • Bollywood movies
  • Bones joints and muscles
  • Books
  • Boutiques
  • Breakfast
  • Browser games
  • Business
  • Business Travel
  • Business and Industry
  • Business and finance
  • Cable networks
  • Camcorders
  • Cameras
  • Camping
  • Car rentals
  • Card games
  • Career employment
  • Casino games
  • Cats
  • Cellular and wireless services
  • Charity and causes
  • Children’s clothing
  • Classical music
  • Clothing
  • Coffeehouses
  • College and university
  • College football
  • Comedy movies
  • Comics
  • Community issues
  • Computer memory
  • Computer monitors
  • Computer processors
  • Computer servers
  • Computers
  • Concerts
  • Construction
  • Consumer electronics
  • Continuing and adult education
  • Corporate services
  • Cosmetics
  • Country music
  • Coupons
  • Crafts
  • Credit cards
  • Cruises
  • Current events
  • Dance
  • Dance Music
  • Dancehalls
  • Dating
  • Dental
  • Design
  • Desktop computers
  • Destinations
  • Dieting
  • Digital marketing
  • Diners
  • Discount brokerages
  • Discount stores
  • Display advertising
  • Do it yourself (DIY)
  • Documentary movies
  • Dogs
  • Drama movies
  • Drawing
  • Dresses
  • Drums
  • E-book readers
  • E-books
  • ETF
  • Economics
  • Ecotourism
  • Education
  • Electric vehicles
  • Electronic music
  • Email marketing
  • Engineering
  • Entertainment
  • Entertainment news
  • Entrepreneurship
  • Environmentalism
  • Europe
  • Europe gambling
  • Family
  • Family and relationships
  • Fantasy Leagues
  • Fantasy movies
  • Fashion accessories
  • Fashion design
  • Fast casual restaurants
  • Fast food restaurants
  • Fatherhood
  • Fiction books
  • Fine art
  • Fish
  • Fishing
  • Fitness and wellness
  • Food and drink
  • Food delivery
  • Foreign language learning
  • Fragrances
  • Free software
  • Friendship
  • Furniture
  • GPS devices
  • Gambling
  • Game consoles
  • Games
  • Gardening
  • German
  • Gifts
  • Golf
  • Gospel music
  • Graphic design
  • Grocery shopping
  • Group Buy
  • Guitar
  • Gyms
  • Hair products
  • Handbags
  • Hard drives
  • Health care
  • Health care career
  • Health food
  • Heavy metal music
  • High school
  • Hiking
  • Hip Hop music
  • Hispanic Affinity
  • Hobbies and activities
  • Home Appliances
  • Home and garden
  • Home improvement
  • Homeowners and property
  • Horror movies
  • Horseback riding
  • Horses
  • Hotels
  • Hunting
  • Hybrids
  • Insurance
  • Interior design
  • Internet Services
  • Investment banking
  • Investments
  • Japan
  • Japanese
  • Jazz music
  • Jewelry
  • Lakes
  • Laptop computers
  • Law
  • Life
  • Literature
  • Live events
  • Loans
  • Luxury
  • Luxury clothing
  • Luxury goods
  • Magazines
  • Management
  • Manga
  • Marathons
  • Marketing
  • Marriage
  • Massively multiplayer online games
  • Massively multiplayer online role-playing games
  • Medical and dental
  • Meditation
  • Men’s clothing
  • Military
  • Minivans
  • Mobile phones
  • Mortgage loans
  • Motherhood
  • Motorcycles
  • Mountain biking
  • Mountains
  • Movies
  • Moving
  • Music
  • Music festivals
  • Music videos
  • Musical movies
  • Mutual funds
  • Mystery fiction
  • Nature
  • Network storage
  • News
  • Newspaper
  • Nightclubs
  • Non-fiction books
  • North America
  • Nursing
  • Nutrition
  • Oceania
  • Online
  • Online advertising
  • Online banking
  • Online games
  • Online poker
  • Online shopping
  • Origin
  • Outdoor recreation
  • Painting
  • Parenting
  • Parties
  • Parts and Accessories
  • People
  • Performing arts
  • Personal finance
  • Pet food
  • Pets
  • Photography
  • Physical exercise
  • Physical fitness
  • Plays
  • Politics
  • Politics and social issues
  • Pop music
  • Portable media players
  • Pregnancy
  • Printers
  • Projectors
  • Puzzle video games
  • RVs
  • Rabbits
  • Racing games
  • Reading
  • Real estate
  • Real estate services
  • Recipes
  • Relationship
  • Religion
  • Reptiles
  • Residential purchase
  • Residential rental
  • Respiratory system
  • Retail
  • Retail banking
  • Retirement planning
  • Rhythm and blues music
  • Rock music
  • Role-playing games
  • Romance novels
  • Running
  • SUVs
  • SUVs_Compact
  • Sales
  • Science
  • Science fiction movies
  • Scooters
  • Sculpture
  • Search engine optimization
  • Security and utilities
  • Sedan
  • Sedan_Compact
  • Services
  • Shoes
  • Shooter games
  • Shopping
  • Shopping and fashion
  • Shopping malls
  • Simulation games
  • Singapore
  • Singing
  • Skiing
  • Skin Care
  • Small business
  • Smartphones
  • Snacks
  • Snowboarding
  • Social media
  • Social media marketing
  • Software
  • Soul music
  • South America
  • Spas
  • Sport
  • Sporting goods
  • Sports
  • Sports News
  • Sports games
  • Strategy games
  • Sunglasses
  • Surfing
  • Sustainability
  • Swimming
  • TV
  • TV comedies
  • TV game shows
  • TV reality shows
  • TV talkshows
  • Tablet computers
  • Targeting Premium Audience
  • Tattoos
  • Technology
  • Technology News
  • Televisions
  • Tennis
  • Theatre
  • Theme parks
  • Thriller movies
  • Tourism
  • Toys
  • Travel
  • Triathalons
  • Trucks
  • Type
  • UKIE
  • US
  • United States
  • Used and certified pre owned
  • Vacations
  • Vehicles
  • Veterans
  • Video games
  • Volleyball
  • Volunteering
  • Walmart
  • Weather
  • Web design
  • Web development
  • Web hosting
  • Weddings
  • Weight training
  • Women’s clothing
  • Word games
  • Writing
  • Yoga
  • Zumba

Auto Filters

Auto filters enable you to specify ad-hoc audiences based on their interest in automobiles.

You may filter consumers based on their interest in automobiles based on Auto Make or Auto Style.

Table 12 Auto Filters
Filter Description
Auto Make Auto Make filters enable you to define audiences based on their interest in specific makes of automobiles.
Auto Style Auto Style filters enable you to define audiences based on their interest in styles of automobiles.

Note

Automotive data is derived from Yahoo data sources. To learn more about the sources of Audience Insights data, see /data/auto-data.

Auto Make

Auto Make filter parameters include the following makes of automobiles:

  • Acura
  • Audi
  • BMW
  • Buick
  • Cadillac
  • Chevrolet Car
  • Chevrolet Truck
  • Dodge Car
  • Fiat
  • Ford Car
  • Ford Truck
  • GMC
  • Honda
  • Hyundai
  • Infiniti
  • Jaguar
  • Jeep
  • Kia
  • Land Rover
  • Lexus
  • Lincoln
  • Mazda
  • Mercedes
  • Mini
  • Mitsubishi
  • Nissan
  • Porsche
  • Ram Truck
  • Subaru
  • Toyota
  • Volkswagen
  • Volvo

Auto Style

Auto Style filter parameters include the following styles of automobiles:

  • Crossover
  • Entry/Economy/Compact
  • Full Size Sedan
  • Full Size SUV
  • Hybrid/Alternative Fuel
  • Luxury Sedan
  • Luxury SUV
  • Midsize Car
  • Minivan
  • Motorcycle
  • Pickup Truck
  • Small/Mid Size/SUV
  • Sports Car/Convertible