| Understand the Console |
The Audience Insights Console displays tools that enable you to identify ad-hoc and prebuilt audiences based on consumer behaviors and attributes and to compare those audiences across a variety of data category-specific reports. |
| Audience Filter Basics |
Audience Insights filters enable you to identify subsets of consumers based on their attributes or behaviors. By specifying filtering parameters, you can select audiences that match your criteria. |
| Insight Report Basics |
Audience Insight reports display the distribution of selected and baseline audiences across multiple data categories. Charted data may be sorted by audience type or affinity to reveal meaningful relationships. |