Yahoo Ad Tech DataX API Specifications¶
DataX is an aggregate Yahoo Ad Tech infrastructure that hosts various components that enable Yahoo Ad Tech to exchange data with its external partners in a secure, automated and scalable manner. This guide describes the partner-facing RESTful API that facilitates this exchange.
Yahoo Ad Tech partners can exchange structured data against user identifiers, such as cookies, user-matched ids, household IDs, and so on. In addition, partners can share information, like segment qualifications, user attributes, seed segments, and audience models, using the DataX infrastructure and RESTful APIs.