Verizon Media DataX API Specifications

DataX is an aggregate Verizon Media infrastructure that hosts various components that enable Verizon Media to exchange data with its external partners in a secure, automated and scalable manner. This guide describes the partner-facing RESTful API that facilitates this exchange.

Value Proposition

Verizon Media partners can exchange structured data against user identifiers, such as cookies, user-matched ids, household IDs, and so on. In addition, partners can share information, like segment qualifications, user attributes, seed segments, and audience models, using the DataX infrastructure and RESTful APIs.

Topics to Navigate

To take advantage of this RESTful API, you should explore these topics:

Topic

Description

Overview

What is DataX?

Metadata

Structure description.

Taxonomy

Taxonomy data ingestion.

User/Audience Data

Audience data ingestion.

Security/Authentication

API authentication.

Sandbox Environment and Onboarding

Sandbox configurations.

Real-Time API

Real-Time API specifications.

Partner Match API

Partner match API specifications.

Rate Limits

Rate limitation quota limits.

GDPR

GDPR Compliance.

Appendix A - Sample Taxonomy

Sample JSON hierarchical and flat taxonomies.