The General Data Protection Regulation (GDPR) impacts all Oath products in a significant way. It is a European Union (EU) regulation put into place to give users more control over their data that services collect from them. These pages describe how Oath has added compliance compliance with GDPR within DataX.

For compliance purposes, DataX has added new parameters and JSON attributes to our /Taxonomy and /Audience APIs for our providers to share data consent from EU users.

Oath as Publisher will be asking for consent for the use of Oath 1st party data when users interact with any Oath Properties (sites/apps) as part of the Global User Consent Event (GUCE)

For compliance purposes, DataX will add new parameters to our Audience API for our data providers to share data consent for EU users.

GDPR requirements went into effect starting May 25, 2018.

Topics to Navigate




Changes needed for each segment node within a taxonomy file.


New external parameters created for /Audience, /Segment, and /Attribute APIs.

Cookie Mapping Service (CMS)

New parameters for the Cookie Sync pixel for our providers to share data consent from EU users.


Questions and answers about Oath’s DataX GDPR solution.