Taxonomy

Data will be limited to a specific advertiser’s use, and Oath will be considered a processor. For any other data licensed for broader use, Oath will be considered a controller.

Each segment node within a taxonomy file is required to contain the following JSON attribute if ‘gdpr_mode’ is set to true:

gdpr_mode

  • oath_is_controller - consistent with the IAB-EU Transparency and Consent standard, named and explicit consent for Oath to process the data for specified purposes has been given by each identified data subject.

  • oath_is_processor - the data is conveyed for Oath to act as a data processor under the GDPR and pursuant to a pre-existing contract between Oath and a third party data controller.

Taxonomy POST Request Example:

[
  {
    "name": "Taxonomy GDPR Changes",
    "type": "SEGMENT",
    "subTaxonomy": [
      {
        "name": "Segment One",
        "id": "segment_one",
        "gdpr_mode": "oath_is_controller"
      },
      {
        "name": "Segment Two",
        "id": "segment_two",
        "gdpr_mode": "oath_is_processor"
      }
         ]
 }
]