This article describes resources that enable you to read and define viewability targeting rules.
You can set hard viewability goals for display and video line items. When you set a viewability threshold for a line item, viewability takes precedence over line item delivery, and you can expect line items to achieve and maintain the viewability goal.
The Verizon Media DSP supports
VIEWABILITY targeting for lines serving display and video ads.
GETrequest enables you to view viewability thresholds targeted by the specified line.
POSTrequest enables you to target viewability thresholds with the specified line.
targeting resource is the standard Verizon Media DSP resource for targeting consumers based on their profiles, behaviors, and ad content.
This resource comprises multiple fields that enable you to specify line targeting across many types of targets including the
VIEWABILITY target type.
targeting resource is defined by the following
VIEWABILITY targeting type-specific fields:
For a complete list of
targeting resource fields, see Targeting Object.
Read Viewability Targeting¶
Get targeting information for the specified line.
To learn more, see Read Line Targeting.
Add/Update Viewability Targeting¶
Add or update viewability targeting for the specified line.
The line ID is specified in the path of the URL. All other parameters are specified in the body of the application/json payload.
Example Request URL¶