Happy Path

Use the Verizon Media Native Ads Marketplace API to buy inventory on Verizon Media owned and operated publisher properties.


This guide is intended for application developers that have already integrated an application with the DSP Traffic API, but want to extend the application to include Verizon Media native campaigns in the DSP.

The following overview provides a “happy path” to trafficking Verizon Media native ads using the Verizon Media DSP API.

  1. Choose an advertiser that has met the Verizon Media native Prerequisites.

  2. Use the Traffic API Advertisers calls to obtain information about your advertiser.

  3. Use the Traffic API Campaigns calls to create a campaign under your advertiser.

  4. Use the Verizon Media native marketplace API to create a Verizon Media native line. See Verizon Media Native Lines for details.

  5. Add targeting rules to the line. See Verizon Media Native Line Targeting for details.

  6. Create bid multipliers for the line. See Verizon Media Native Bid Multipliers for details.

  7. Optionally set up and target native lists (app lists and site lists) for the line. See Verizon Media Native Lists for details.

  8. Set up your creatives. See Verizon Media Native Creatives for details.

  9. Configure your ads. See Verizon Media Native Ads for details.