Supported Creative Formats

The Yahoo native marketplace supports Standard, Video, Carousel, Portrait Image, Portrait Video and Sponsored Mail creatives. See the following sections for more information on each creative type.

Standard

Standard native creatives are image-rich ads fitting the form and function of surrounding content, such as within the content stream on Yahoo properties, apps and 3rd party publications.

standard-native-creatives

The following table lists the creativeType and adType for standard native creatives.

creativeType

adType

NATIVE_DISPLAY

null

Video

Native video creatives are clickable video ads that fit the form and function of surrounding content, such as the content stream on Verizon Media properties, apps, and 3rd party publications.

native-video-creatives

The following table lists the creativeType and adType for native video creatives.

creativeType

adType

NATIVE_VIDEO

null

Portrait Image

A portrait image creative is a premium fullscreen mobile display offering.

native-portrait-image-creatives

The following table lists the creativeType and adType for portrait image creatives.

creativeType

adType

NATIVE_DISPLAY

PORTRAIT

Portrait Video

A native portrait video creative is a premium fullscreen mobile video offering.

native-portrait-video-creatives

The following table lists the creativeType and adType for portrait video creatives.

creativeType

adType

NATIVE_VIDEO

PORTRAIT