Verizon Media Native Line Targeting

This article describes supported targeting types for Verizon Media native lines.

Overview

Use the Line Targeting resource to read, add, update and remove targeting rules on lines. For the targeting types that Verizon Media native lines support, the API endpoints, methods, etc. are the same as those for other line types within the Traffic API.

For complete specifications, see the About Targeting help page for the Traffic API.

Supported Targeting Types

Verizon Media native lines support a subset of the targeting options available to other line types. The following table lists the supported targeting types and their corresponding keys to be set as name of the type object in the types array when you add targeting rules to Verizon Media native lines.

Type

Key

For Details, see:

Audience

SEGMENT

Segment Targeting

Contextual

CONTEXTUALS

Contextuals Targeting

Day Parting

ENHANCED_DAY_PARTING

Day Parting Targeting

Demographic

DEMOGRAPHIC

Demographic Targeting

Device

TECHNOLOGY

Technology Targeting

Frequency Cap

FREQUENCY_CAPPING

Frequency Capping Targeting

Location

GEOGRAPHY

Geography Targeting

Native List

NATIVE_LIST

Native List Targeting