Zen & the Art of Digital Storytelling

The essence of writing great ad copy – copy that converts – is telling a compelling story that excites your customers and provides them with a call to action.

How can you accomplish this? Are there techniques you can use to write effective ad copy?

Frank Palmieri, a Senior Manager on the Account Strategy team at Verizon Media, walks you through the steps you need to follow – and delivers the answers.

art digital storytelling

Download the Ebook

Download your copy now of Zen & the Art of Digital Storytelling, which is available in multiple file formats. Pick the format that works best for you: Download PDF, Download Keynote version or Download PowerPoint version.

Get Started with Video Tutorials

If you’re a new advertiser coming to the Verizon Media Ad Platform and wish to get rapidly up to speed with the process of building ad campaigns, ad groups and report generation, and more, you’ll want to view this video series.


What You Learn

1 - Create an Ad Campaign

This first video in the series walks you through the steps on how to create an ad campaign in the Ad Platform user interface.

2 - Build an Ad Group

The second video picks up on the workflow from the first video and explains how to build and set up ad groups in your Verizon Media ad campaign.

3 - Generate Reports

The third video describes how to generate reports for your Verizon Media ad campaigns.

4 - Create Sponsored Mail Ads

The fourth video describes how to create sponsored mail ads for your Verizon Media ad campaigns.

Learn More

For more information on deliverables, guidelines & specifications, refer to Verizon Media Ad Specs.