Transforming the Customer Experience & Journey¶
In this segment of the Ad Workshop series, we discuss the nature of the customer experience, particularly on mobile, and what, as advertisers, either managed or self-serve, you need to know and understand about that experience.
The video looks at how you can achieve better ad experiences on mobile and focuses on the advantage of using Native to accomplish that for customers coming to the Verizon Media Ad Platform. Customers want ads that blend into a page on mobile, desktop and tablet. Ads that are, in effect, a form of content.
Native Ad Platform is built to deliver experiences that match what people want at specific moments of intent. That’s how the journey is transformed for native consumers.
Time: 5:31 min