Create Your First Yahoo Native Ad

An ad is made up of several parts that work together to give your customers a reason to click and visit your site.

Start by Uploading Your Ad Assets

  1. From the Native Campaigns tab, select a campaign.


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  1. Click the Ads subtab.


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  1. Click the New ad button.

  2. To associate the ad with a campaign, select the campaign from the Campaign menu.

  3. To associate the ad with an ad group, select the name of the ad group from the Ad group submenu.


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  1. In the Ad details area, under Large rectangle image, drag and drop an image or click Upload image and browse to the image you want to upload. The minimum image size is 1200x627px and the aspect ratio should be 1.9:1.


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  1. Optionally, upload a square image. The suggested size for the square image is 627x627px, with a 1:1 aspect ratio.


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  1. Enter your ad title in the Ad title text box. Your title can be up to 50 characters.

  2. Enter the ad description in the Ad description text box. Your description can be up to 150 characters.

  3. Enter your company name in the Company name text box. Your company or product name can be up to 35 characters.

  4. Enter your Display URL. The Display URL only appears on your ad if the ad is served as a search results page. Your Display URL can be up to 35 characters.

  5. Enter your destination URL (Web traffic campaigns only). This is the page that you want users to land on when they click on this ad. You don’t need to include the “http://” but you should include the “www.” Your destination URL can be up to 2048 characters, and you need to use the same URL for smartphones, desktops and tablets.

  6. Click Save ad.


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Delete Ads

From the Ads subtab, you can delete ads you no longer need.

To delete an ad:

  1. From the Native Campaigns tab, select a campaign.


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  1. Click the Ads subtab.

  2. Select the checkbox for any ads you want to delete.

  3. Choose Delete from the Actions menu.