Product Set Targeting

Product Set Targeting allows Native advertisers to leverage funnel targeting in order to optimize bids that are based on a user’s progress in the purchasing process. This is applicable to the Native channel and DPA only. Support is provided for Shopping objectives only. Supply Group targeting can be set at ad group level only.

A Bulk example for creating a Product Set Target with the required fields is shown below in the last table.

Important

You can only create or delete these targets, and only change the bid modifier.

Fields

The following fields are available for creating and managing product set targets:

Name

Description

Type

Add

Delete

Funnel

The funnel type. Possible values are:

  • ViewProduct

  • AddToCart

  • Purchase

enum

required

required

Look Back

The long back window for applicable users in days.

long

optional

optional

Campaign ID

The ID of the parent campaign.

long

required

required

Ad Group ID

The ID of the parent ad group.

long

required

required

Product Set ID

The ID of the Product set to apply to.

long

required

required

Target Product Set

The ID of the original product set to retarget to.

long

required

required

Bid Modifier

TThe bid modifier enables you to increase or decrease your native campaign bid. The bid modifier (%) range is: -80 to 800.

integer

required

optional

Match Type

Optional for creates, read-only for updates. If the value is Negative, we will apply negative targeting. Otherwise, if left blank, we will apply default positive targeting.

string

read-only/optional

optional

Create Product Set Targeting

The following example contains the fields required for Product Set targeting. All other fields in this spreadsheet are blank and are not shown:

Action

Object Type

Campaign ID

Ad Group ID

Target Product Set

Funnel

Look Back

Bid Modifier

Add

Product Set Target

123

123

234

AddToCart

7

50

Update Product Set Targeting

The following fields are required for updating the bid modifier for Product Set targeting. Only the bid modifier is updatable. Other fields in this spreadsheet are blank and are not shown:

Action

Object Type

Ad Group ID

Funnel

Bid Modifier

Update

Product Set Target

123

AddToCart

20

Delete Product Set Targeting

The following fields are required for deleting the bid modifier and the Product Set targeting. Other fields in this spreadsheet are blank and are not shown:

Action

Object Type

Ad Group ID

Funnel Type

Delete

Product Set Target

123

AddToCart