Product Set Targeting¶
Product Set Targeting allows Native advertisers to leverage funnel targeting in order to optimize bids that are based on a user’s progress in the purchasing process. This is applicable to the Native channel and DPA only. Support is provided for Shopping objectives only. Supply Group targeting can be set at ad group level only.
A Bulk example for creating a Product Set Target with the required fields is shown below in the last table.
Important
You can only create or delete these targets, and only change the bid modifier.
Fields¶
The following fields are available for creating and managing product set targets:
Name |
Description |
Type |
Add |
Delete |
---|---|---|---|---|
Funnel |
The funnel type. Possible values are:
|
enum |
required |
required |
Look Back |
The long back window for applicable users in days. |
long |
optional |
optional |
Campaign ID |
The ID of the parent campaign. |
long |
required |
required |
Ad Group ID |
The ID of the parent ad group. |
long |
required |
required |
Product Set ID |
The ID of the Product set to apply to. |
long |
required |
required |
Target Product Set |
The ID of the original product set to retarget to. |
long |
required |
required |
Bid Modifier |
TThe bid modifier enables you to increase or decrease your native campaign bid. The bid modifier (%) range is: -80 to 800. |
integer |
required |
optional |
Match Type |
Optional for creates, read-only for updates. If the value is Negative, we will apply negative targeting. Otherwise, if left blank, we will apply default positive targeting. |
string |
read-only/optional |
optional |
Create Product Set Targeting¶
The following example contains the fields required for Product Set targeting. All other fields in this spreadsheet are blank and are not shown:
Action |
Object Type |
Campaign ID |
Ad Group ID |
Target Product Set |
Funnel |
Look Back |
Bid Modifier |
---|---|---|---|---|---|---|---|
Add |
Product Set Target |
123 |
123 |
234 |
AddToCart |
7 |
50 |
Update Product Set Targeting¶
The following fields are required for updating the bid modifier for Product Set targeting. Only the bid modifier is updatable. Other fields in this spreadsheet are blank and are not shown:
Action |
Object Type |
Ad Group ID |
Funnel |
Bid Modifier |
---|---|---|---|---|
Update |
Product Set Target |
123 |
AddToCart |
20 |
Delete Product Set Targeting¶
The following fields are required for deleting the bid modifier and the Product Set targeting. Other fields in this spreadsheet are blank and are not shown:
Action |
Object Type |
Ad Group ID |
Funnel Type |
---|---|---|---|
Delete |
Product Set Target |
123 |
AddToCart |