Interest segments (Native Audience Segments) targeting is available for native campaigns and can be set at both the campaign and ad group levels.
The following fields are available for creating and managing an interest target:
|Segment ID||The ID of interest.||long||required||required|
|Interest||The name of the interest associated with the Segment ID.||string||optional||optional|
|Campaign ID||The ID of the parent campaign.||long||required||required|
|Ad group ID||The ID of the parent ad group.||long||Required, if applied at the ad group level||Required, if deleted at the ad group level|
Create Segment Interest Targeting (Oath Audience Segments)¶
The following example contains the fields required for targeting an interest. All other fields in this spreadsheet are blank and are not shown:
|Action||Object Type||Campaign ID||Segment ID||Interest||Status|
|Add||Segment Interest Target||123||50471755||Books||(not required - will default to Active)|
Update Segment Interest Targeting (Oath Audience Segments)¶
Updates are not supported for Interest Targeting. If you need to update an existing Interest Target, you need to delete the Interest Target and add a new one.
Delete Interest Targeting¶
The following example contains the fields required for deleting an interest target. All other fields in this spreadsheet are blank and are not shown:
|Action||Object Type||Campaign ID||Segment ID|
|Delete||Segment Interest Target||123||50471755|