Supply Targeting¶
Supply targeting (Desktop, Smartphone, Tablet) applies primarily to Native campaigns. Supply targeting can be set at either the campaign or ad group level.
Important
You can create, update or delete these targets, and only change the bid modifier.
Fields¶
The following fields are available for creating and managing a device target:
Name |
Description |
Type |
Add |
Delete |
---|---|---|---|---|
Supply Group |
Can be set to one of the following
|
enum |
required |
required |
Campaign ID |
The ID of the parent campaign. |
long |
Required if supply target is set at campaign level. |
Required if supply target is set at campaign level. |
Ad Group ID |
The ID of the parent ad group. |
string |
Required if supply target is set at ad group level. |
Required if device target is set at ad group level. |
Bid Modifier |
The bid modifier enables you to increase or decrease your native campaign bid for any valid group:
|
string |
required |
optional |
Create Supply Targeting¶
The following example contains the fields required for targeting a supply. All other fields in this spreadsheet are blank and are not shown:
Action |
Object Type |
Campaign ID |
Supply Group |
Bid Modifier |
---|---|---|---|---|
Add |
Supply Group Target |
123 |
GROUP_1 |
50 |
Note
Group 1 is Native’s best-performing placements, including all Yahoo O&O. Groups 2 & 3 are third-party publisher placements that have traditionally not offered the same level of performance as Group 1. An individual publisher’s sections fall into all three Groups. Group “a” covers both desktop and tablet and group “b” denotes mobile.
Update Supply Targeting¶
The following example shows updating the bid modifier for the Supply Group. Only bid modifier is updatable. Other fields in this spreadsheet are blank and are not shown:
Action |
Object Type |
Campaign ID |
Supply Group |
Bid Modifier |
---|---|---|---|---|
Add |
Supply Group Target |
123 |
GROUP_1 |
20 |
Update |
Supply Group Target |
123 |
GROUP_1 |
60 |
Delete Supply Targeting¶
The following example shows deleting the bid modifier for the Supply Group. Other fields in this spreadsheet are blank and are not shown:
Action |
Object Type |
Campaign ID |
Supply Group |
Bid Modifier |
---|---|---|---|---|
Delete |
Supply Group Target |
123 |
GROUP_1 |
20 |