Supply Targeting

Supply targeting (Desktop, Smartphone, Tablet) applies primarily to Native campaigns. Supply targeting can be set at either the campaign or ad group level.

Important

You can create, update or delete these targets, and only change the bid modifier.

Fields

The following fields are available for creating and managing a device target:

Name

Description

Type

Add

Delete

Supply Group

Can be set to one of the following

  • GROUP_1

  • GROUP_1_A

  • GROUP_1_B

  • GROUP_2

  • GROUP_2_A

  • GROUP_2_B

  • GROUP_3

  • GROUP_3_A

  • GROUP_3_B

enum

required

required

Campaign ID

The ID of the parent campaign.

long

Required if supply target is set at campaign level.

Required if supply target is set at campaign level.

Ad Group ID

The ID of the parent ad group.

string

Required if supply target is set at ad group level.

Required if device target is set at ad group level.

Bid Modifier

The bid modifier enables you to increase or decrease your native campaign bid for any valid group:

  • Group 1a: +800%

  • Group 1b: +600% to -40%

  • Group 2a: +800% to -30%

  • Group 2b: +600% to -70%

  • Group 3a: +800% to -50%

  • Group 3b: +600% to -80%

string

required

optional

Create Supply Targeting

The following example contains the fields required for targeting a supply. All other fields in this spreadsheet are blank and are not shown:

Action

Object Type

Campaign ID

Supply Group

Bid Modifier

Add

Supply Group Target

123

GROUP_1

50

Note

Group 1 is Native’s best-performing placements, including all Yahoo O&O. Groups 2 & 3 are third-party publisher placements that have traditionally not offered the same level of performance as Group 1. An individual publisher’s sections fall into all three Groups. Group “a” covers both desktop and tablet and group “b” denotes mobile.

Update Supply Targeting

The following example shows updating the bid modifier for the Supply Group. Only bid modifier is updatable. Other fields in this spreadsheet are blank and are not shown:

Action

Object Type

Campaign ID

Supply Group

Bid Modifier

Add

Supply Group Target

123

GROUP_1

20

Update

Supply Group Target

123

GROUP_1

60

Delete Supply Targeting

The following example shows deleting the bid modifier for the Supply Group. Other fields in this spreadsheet are blank and are not shown:

Action

Object Type

Campaign ID

Supply Group

Bid Modifier

Delete

Supply Group Target

123

GROUP_1

20