Bulk Fields & Object Types¶
You can download a sample bulk file here
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Object Types & Available Actions¶
These are the object types and actions available for your bulk files.
Object Type | Action |
---|---|
Ad | Create and manage ads. |
Ad Assets | Create and manage ad assets. |
Ad Group | Create and manage ad groups. |
Ad Schedule | Set a schedule for your search ads to serve on specific days and times of the week. |
Ad Site Setting | Create and delete ad site settings. |
Campaign | Create and manage campaigns. |
Custom Audience | Create and manage custom audiences at both campaign and ad group levels. |
3rd Party Interest Segment Target | Create and manage 3rd party interest segment targets. |
Age Target | Create age targets for native campaigns set at the campaign level. |
Connection Target | Create connection targets for video ads at the campaign or ad group level. |
Device Target | Create and manage device targets primarily for search campaigns. |
Site X Device Targeting | Create and manage site x device targeting primarily for native campaigns. |
Site Block Target | Create and manage site block targets for native campaigns. |
Gender Target | Create and manage gender targets for native campaigns set at campaign level. |
Interest Target | Create and manage interest targets for native campaigns set at the campaign level. |
Interest Segment Target | Create and manage interest segment targets for native campaigns set at both the campaign and ad group levels. |
Location Target | Create and manage location targets, which can be set at both campaign and ad group levels. |
OS Version Target | Create and manage OS Version targets for install app native campaigns. |
Radius Target | Create and manage radius targets for mobile search campaigns, set at both campaign and ad group levels. |
Site Exclusion | Create and manage site exclusions for search campaigns, set at the campaign level. |
Keyword | Create and manage keywords. |
Shared Set | Create and manage shared sets. |
Shared Sitelinks | Create and manage shared sitelinks. |
Shared Sitelink Settings | Create and manage shared sitelink settings. |
Shared Negative Keyword | Create and manage shared negative keywords. |
Campaign Shared Sets | Create and manage campaigns shared sets at the campaign level. |
Call Extension | Referred to as Click-to-Call, displays an advertiser-provided phone number in the format of a Call button for text ads on smartphones. Available for search campaigns set at the campaign level. |
Important
You are not required to use all of the object types. For example, if you’re running a native-only campaign, you won’t be using keywords or sitelink extensions. If you don’t want to target your campaign to a specific gender, you won’t be using a gender target object. If the Object Type is blank for a row, that row will be marked as an Error row.
Note
If you are working with bid modifiers, param1 and destination URL fields in bulk, you need to enter DELETE_VALUE in those fields to clear them out when you’re updating object values, rather than leaving the fields blank. If left blank, Native Ad Platform will ignore them.