Create a Dynamic Product Ad

The steps to create a dynamic product ad are straightforward and easy to implement. You’ll use the new campaign objective, which is Promote my products, with a CPC price type.

You’ll be able to manage your campaigns and adgroups by product set, and promote only 1 product set per adgroup.

How To Create a Dynamic Product Ad

Follow these steps:

  1. In the Objective panel for your new campaign, select and click Promote my products.

promote product objective
  1. In the Ad group settings panel, enter your Ad group name, schedule, bid strategy and default bid, and in the Product to promote portion of the panel, enter All Products.

ad group settings
  1. Now in the Define your audience panel for your campaign, click Viewed, added to cart, or purchased.

define audience dynamic product ads

Important

You can now select Custom audiences to reach audiences and set site bid adjustments to optimize your site-level campaign performance.

site bid adjustments
  1. Click Create new audience and select the custom audience from the list of audiences shown.
custom audiences

  1. In the Ad template settings panel, enter your Ad title and Ad description.

ad template settings

Next Steps

Navigate next to Ad templates and macros, which describes in detail how to create ad templates and macros.