Manage Product Feeds & Create Product Sets

To create and manage your product catalog, you’ll need to place the feed file in a FTP location with SSL of the feed file, and then submit the location with the username and password. The catalog will be refreshed if you set the frequency of upload to be recurring.

You’ll find the Product catalog item for managing your catalog under the Shared library tab.

How To Manage Your Product Catalog

Follow these steps:

  1. From the Shared library tab, select the Product catalog item from the menu list.

product catalog menu
  1. Once you’ve set your tracking tag, click Confirm. This will connect the user signal with your product catalog, enabling the Dot tag.

  2. In the Product feed panel, enter your Feed URL, Filenames, Username, Password and Frequency in the required fields, and click Create.

product feed

Create a Product Set

To promote different product in different campaigns, you’ll need to create a product set for your campaigns.

Follow these steps:

  1. In the Product set panel, enter your Product set name and specify which products to include that match the rules you’ve created.

product set
  1. Once you’ve completed entering the information for your Product set, click Create.


When adding multiple filenames, enter one per line. A maximum of 5 filenames is allowed. A separate feed will be created for each file.

Important Change to - Required Use of FTPS

All and connections will require the use of FTPS (FTP over TLS). Support for FTP will be discontinued. All client file transfers will require an explicit FTPS connection (rather an implicit FTPS connection).

FTPS will be required beginning 1/17/2018. Advertisers are advised to switch to FTPS beforehand to test their systems and processes.

After 1/17/2018, all users connecting to or will be unable to connect and unable to update their feeds (including feeds for Dynamic Product Ads).

For more detailed information and FAQs, you can download a pdf file here.


Reach out to your account team if you require additional assistance.

Next Steps

Navigate next to Create dynamic ads, which describes in detail how to create your dynamic ads.