4. Create Sponsored Mail Campaigns¶
Sponsored Mail Ads are a companion to native ads, served exclusively in Yahoo Mail.
Mail Ads work by turning a prominently placed top ad in a user’s inbox into a native ad that the user can read, save or forward, similar to an email message. Mail Ads are an effective ad format, proven to have click-through rates (CTR) as high as 4x averages for the advertising industry.
How To Create a Sponsored Mail Campaign - Video¶
To learn how you can create sponsored mail campaigns, check out this video. Jaycie Bilek, a Senior Native Account Strategist, walks you through the creation workflow, describing the steps you need to follow once you create Open my mail ad as your campaign objective.
Time: 5:12 minutes
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