6 - Zen & The Art of Digital Storytelling¶
In this video, we step back a bit to explore some of the techniques you can employ to write ad copy that works best to reach and connect with your target customers.
Ad copy is at once an art and a science, combining these elements when you create ads for your Verizon Media campaigns:
How To Write Compelling Ad Copy - Video¶
The essence of writing great ad copy – copy that converts – is telling a compelling story that excites your customers and provides them with a call to action.
How do you accomplish this? What techniques can you use to write effective ad copy?
Frank Palmieri, a Senior Manager on the Account Strategy team at Verizon Media, walks you through the steps you need to follow in this video —— and delivers the answers.
Time: 5:52 minutes
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