Use Sub-Accounts To Set Monthly or Total Budgets¶
Native Ad Platform provides you with a new feature extension that enables you to set monthly or total budgets for sub-accounts: sub-account budgeting.
With this feature, advertisers with a multi-level account structure can implement budget caps for Native sub-accounts easily, with a few simple clicks in the Native UI.
Sub-account budgeting provides you with greater campaign budget flexibility, as you can cap sub-account spend without limiting the sum of your campaign budgets.
This capability applies only to sub-accounts, not to main accounts for Native ad campaigns.
How It Works¶
You can use sub-accounts to set monthly or total budgets. Both newly created sub-accounts and existing sub-accounts can implement budget caps.
If you’re a reseller or small agency and you use a multi-level account structure for other reasons, you’ll have additional controls for your campaign budgets.
With sub-accounts, you can add budget caps as part of the sub-account creation flow, as shown below:
Or, if you wish, as a managed account, you can select the sub-account(s) and choose Edit budget cap in the Actions dropdown on a reseller account page.
Some Limitations & Best Practices¶
Note the following limitations:
The minimum sub-account budget is $5.
Budget caps take effect the day after they are set. Since only currently effective budget caps are displayed, your budget cap will not display immediately after it is created.
Changes in budget amounts take effect the same day. Changes in budget types (for example, between monthly and lifetime) take effect the next day.
Lifetime budget caps have the start date of when they are created but no end date. Your sub-account will stop spending when you hit the cap unless you go in and raise it, so be careful about this budget type.