• Verizon Media Ad Basics
• Get started with Native
• Create engaging ads
• Choose your ad format
• Key terms to understand

• Get Started - Latest Videos
• 1 - Create an Ad Campaign
• 2 - Build an Ad Group
• 3 - Generate Reports
• 4 - Create Sponsored Mail Ads
• 5 - Best Practices for Using Native Ad Formats
• 6 - Zen & The Art of Digital Storytelling

• Campaign & Ad Creation
• Create new campaigns
• Manage your campaigns
• Create your first ad on Verizon Media properties
• Preview your ad on Verizon Media properties
• Drive traffic to your website
• Raise brand awareness
• Drive app installs on mobile
• FAQs

• Ad Group Creation
• Create ad groups
• Manage ad groups
• Ad groups to drive traffic
• Ad groups to raise brand awareness
• FAQs

• Ad Workshop
• Zen & the Art of Digital Storytelling
• Understanding the Power of Native
• Webinars
• Transforming the Customer Experience & Journey
• Five Innnovative Ad Formats

• Import Campaigns
• Use Account Sync to import campaigns from Google Ads
• Import from Google Ads

• Clone Campaigns, Ad Groups & Ads
• Use cloning to replicate campaigns, ad groups & keywords
• Enhanced encloning of entities

• How-To’s
• Create campaigns to drive web traffic
• Create campaigns to raise brand awareness
• Create app campaigns to drive users to install your mobile app
• Get more clicks on your ads
• Create native ads with images
• Create native ads with video
• Use closed captioning for native ads with video
• Create sitelink extensions
• Use conversion rules for your campaigns
• Use search on native for your search campaigns
• Create carousel ads to drive greater user engagement
• Use native bid adjustments to optimize supply & device placement
• Use site bid adjustments to modify your bids
• Use sub-account budgeting to set monthly or total budgets
• Use call extensions for search campaigns
• Use bidding strategies to maximize conversions
• Use countdown timer to increase CTR on native ads
• Use deeplinking to drive in-app mobile web traffic CTR
• Monitor Account Change History

• Billing Basics
• Post Pay
• Set up a payment method
• Sign up for auto reload
• FAQs

• Keyword Basics
• Use match types for keywords
• Use Native's broad match modifier
• Use negative keyword lists
• Use Keyword planner to capture market data
• Use new bid landscape tool to forecast & recommend keyword bids
• Alerts for keywords without ads

• Targeting
• Tracking Conversions
• Creating Custom Audiences
• Manage Custom Audiences
• Enhanced Lookalike Audience Capability
• Use Third-Party Audiences For Targeting & Expanded Reach
• Use Conversion Counting To Control & Optimize Your Campaigns
• Use Verizon Media Interest Categories For Targeting & Expanded Reach
• Use Site Blocking For Brand Safety & Improved Performance
• Use Native Keyword Retargeting to Customize Search Targeting at the Keyword Level

• Reporting & Key Metrics
• Reporting Dashboard
• Create custom reports in UI
• Performance reports
• Account Insights
• Supply Group Insights
• Metric Insights
• Dimensions Insights
• How to export & schedule reports
• Use dimensions tab to view dimension data
• Use low-bid alerts to adjust & optimize bids
• Use multi-touch attribution to optimize conversions
• Incompatible columns for Reporting
• FAQs

• Verizon Media Power Tools
• Use Power Editor
• Use Audience Forecaster

• Dynamic Product Ads
• Get started with dynamic product ads
• Set up Dot signals
• Associate Dot to a product catalog
• Manage product feeds & create product sets
• Create & manage product feeds
• Create dynamic ads
• Use macros for ad templates
• Use funnel targeting for a product catalog
• Create a shopping campaign in bulk
• Best practices
• FAQs

• Bulk
• Bulk Operations
• Bulk Fields & Objects

• Best Practices
• How To Optimize Search on Native
• How To Crop Images For Ads

• Troubleshooting Your Ads

• What’s New
• September 2019
• August 2019
• July 2019
• June 2019
• May 2019
• April 2019
• Complete What’s New - Archived

• Glossary
• Glossary of Native Ad Platform Terms

• Archived Video How-To’s

• Verizon Media Ad Policies
• Verizon Media Advertising Policies

• Resources
• Programmatic Native Ad Platform API
• Native Advertising Guidelines