Reporting Dashboard

You can view a high-level overview of your campaign, ad and keyword performance from the Reporting Dashboard.

The Reporting Dashboard includes impressions, clicks, conversions, spend, CTR, spend and other metrics specific to your campaign’s marketing objective by campaign, ad, ad group and keyword. You can filter by your campaign’s status, price type and the channel your campaign delivered on

For a more granular performance breakdown, you can capture that data on the page, and export and schedule reports. You can also consume data via reporting APIs.


You can query up to 13 months of data, although in some cases this is limited to a shorter date range. Metrics are available across search and native campaigns. Reports will only show data for entities that served during the requested time interval. Metrics are always in your account’s currency and timezone.