To stay current with the latest changes, updates and new feature releases for Native Dynamic Product Ads, check here. This section is intended to provide Native UI and API partners, account managers and developers with timely and relevant information.
The section is updated on an as-needed basis.
[New] Product Set Counts for Promote my Products Native Ad Campaigns¶
DPA now introduces a new Product Set Counts feature for Native Ad users.
Using this feature, advertisers will be able to validate Product Sets during creation and display Product Set counts for already-created Sets.
Navigate to Product Set Counts for more detailed information.
[New] Hero Cards for Ad Personalization With Carousel Ads¶
DPA now introduces the static Hero Card. This is a new ad personalization feature that lets advertisers customize the first card in DPA carousel ads with rich images and highly personalized messages.
Navigate to Hero Cards for more detailed information.
[New] Addition of Shopify App for Yahoo Product Ads¶
Yahoo Product Ads, as the official Shopify app from Verizon Media, provides advertisers with a Shopify extension as part of the Dynamic Product Ads integration.
The app is available for download on the Shopify app store. The app, which is free, offers a very simple setup and workflow that lets you create a DPA and prospecting campaign in less than 5 minutes.
Navigate to Shopify App - Yahoo Product Ads for more detailed information.
[New] Launch of Dedicated DPA Web Portal¶
Verizon Media Ad Platform now provides you with a website dedicated to DPA, with a robust toolkit of videos, how-to’s, case studies, onboarding, API reference, code samples, FAQs, best practices, and more. You’ll find all the documentation you need to get started and take advantage of this new Native Ad Platform offering, as well as work with your Account team to launch your product catalogs and feeds.
Navigate to Dynamic Product Ads Guide to take advantage of this new toolkit.
If you’ve bookmarked the content on the existing DPA section of the Advertiser Guide, you’ll links will still work. However, it’s recomended that you navigate to the new DPA web portal, which is intended to be the source of truth for all technical documentation on DPA.