Latest Updates

To stay current with the latest changes, updates and new feature releases in the Verizon Media Native Ad Platform, we’ve added this new section. The section is intended to provide API partners, account managers and developers with timely and relevant information.

The section is updated on an as-needed basis.

[New] DPA Targeting Attributes

  • When setting up Dynamic Product Ads in the Ad Platform UI, you can target Custom Audiences as well as set site bid adjustments to optimize your site-level campaign performance. For setup steps, see How to Create a Dynamic Product Ad in the Advertiser Guide.

[New] Site Group X Device Targeting Support

Site X Device targeting allows native advertisers to modify their bids on a per-site group, per-device basis on selected site groups, and is applicable to native channels-only, as well as VisitWeb, Shopping or PromoteBrand objectives-only.

Site group X Device targeting can be set at either the campaign or ad group level. Some sites have been migrated to site groups. Advertisers should make a GET call to the site group API endpoint to get a list of all new site groups. See Site X Device Targeting for more information and Data Dictionary for a list of valid site group names.

Site Group X Device targeting is now supported in the latest versions of the API, as well as both Bulk v2+ and API v2+.

Site Group X Device Example

  "id": 338497,
  "type": "SITE_GROUP_X_DEVICE",
  "status": "ACTIVE",
  "advertiserId": 87292,
  "parentType": "CAMPAIGN",
  "parentId": 46756,
  "exclude": "FALSE",
  "bidModifier": 0.2

Bulk Example

Object Type Site Device Campaign ID Bid Modifier
Site Group X Device Target MSN_US DESKTOP 46576 -80

[New] Countdown Timer Prefix Text for Flash Sale Ad

  • Flash Sale Ads are enhanced with an optional countdownPrefixText field. This can help inform and encourage users to take action before a sale is scheduled to end. You’ll find example representations in the Fields and Operations sections of our Ad Object documentation, plus a set of valid input values in our Data Dictionary. To add a Countdown Prefix to a Flash Sale Ad in the UI, refer to the Advertiser Guide for options and examples.

[New] Shopping Objective Support Added for Site Bid Adjustments

  • Support has been add added for the Shopping objective in site bid adjustments, also known as Site X Device targeting; other supported objectives are VisitWeb and PromoteBrand. See details in Targeting and Bulk Field Objects documentation.

[New] Change for Redirect URLs

This is an important change that API partners should take into consideration when working with redirect URLs.

We now have strict validation for our redirect URLs. This means that if a registered redirect URL is, for example,, but the actual redirect URL is, the redirect will fail. An error will be returned.

Note this change in your coding and development workflow.

For Reference:

As discussed in Campaigns, for app install and re-engage app campaigns, redirects should not be part of the defaultLandingUrl. These should be provided at the ad level through ad landingUrl.

Also, in Ad, supported third-party impression tracking URLs cannot include redirects.

[Update] For Native Resellers

Native resellers can create and manage their advertiser accounts using the Native Ad Platform API, specifically the Advertiser service.

If you’re a reseller note the following:


When making GET calls to retrieve objects that belong to child accounts, the advertiserId parameter must be provided. For example, if you have an adgroup 111 under a managed advertiser with an id 222, to read the targeting settings for that ad group you’ll need to make the following GET call:

For more information, see Reseller Management API.