Matrix View of Ad Types¶
A comprehensive matrix view of all required fields when serving different Native Ad Platform types is available for download in
You can download this file
by clicking here.
The programmatic Verizon Media API does not rely explicitly on ad types, but rather on a combination of assets and objectives when targeting users and serving ads. This combination is based on campaign settings and objectives, targeting attributes and bid types, as well as landing page URLs, and other required fields used to serve Verizon Media Ad Platform ads.
For more information on the Verizon Media Ad object, refer to Ad.