Carousel Ads¶
The Native Carousel offers advertisers the ability to tell a visual story by grouping up to five cards (images and captions) in a single execution. Each image that users swipe though can link to a unique landing page to drive deeper user engagement.
Carousel Ads can drive 2X to 3X higher CTR compared to single image ads.
Example¶
How-To¶
Follow these steps to create Carousel Ads:
Create a Campaign with the objective set to VISIT_WEB or PROMOTE_BRAND.
Create an Ad Group with a CPC or CPM bid for Native.
Create an Ad object with an Assets array: - In your asset array ensure the type is set to MULTI_IMAGE. - Include your basic and HQ image in ImageURL and ImageUrlHQ. - Set the order of your images in the Index parameter.
Note
You are required to have a minimum of 3 cards per asset that can only be JPG or PNG formats with a maximum file size of 2MB. Your basic images must be 627x627 with a 1:1 ratio and your HQ images must be 1200x627 with a 1.91:1 ratio.
Set all levels to Active. If the ad passes approval, it will be eligible to serve within 24-48 hours.
Required Fields¶
The following table defines the fields required when serving a Carousel Ad type:
Ad Type |
Campaign-Channel |
Campaign-Objective |
Campaign-defaultLandingUrl |
Bid types |
Ad-imageUrl |
Ad-imageUrlHQ |
Ad-videoPrimaryUrl |
Assets |
Ad-mailAssetUrl |
Ad-imageUrlThumbnail |
|---|---|---|---|---|---|---|---|---|---|---|
Native Carousel Ad |
Native |
VISIT_WEB, PROMOTE_BRAND |
CPC, CPM |
required |
required |
required |
Learn More¶
For more detailed information on Carousel Ad specifications, deliverables and guidelines, refer to Native Carousel.
For more information on using Carousel Ads in the Native & Search UI, refer to Use Carousel Ads To Deliver Impactful Storytelling Messages.