Native Ad Technical Specifications & Matrix Views

The programmatic Verizon Media service for Ads provides you with methods for adding, updating, and retrieving ads, as described in the section below.

Definitions of ad types, such native standard, carousel and video app install, are also provided, with links to more detailed information and example use cases.

Technical Specifications for Images

We recommend using high-quality PNG files for your native ads. Include a rectangular image (1200x627 pixels) with a 1.9:1 aspect ratio, and a square image (627x627 pixels) with a 1:1 aspect ratio (required).

Larger images than 1200x627 pixels and 627x627 pixels may be used as long as they maintain the 1.9:1 aspect ratio and 1:1 aspect ratio, respectively.

Ideally, the Square Image (627x627 pixels) is derived from the Large HQ Image. Advertisers have the option to provide an alternate image. The 1.9:1 aspect ratio is highly recommended. The Square Image will be scaled down to various sizes, including 180x180 pixels.

Note

The maximum file size for images is 7MB. For animation: static images only, no animated GIFs.Thumbnail aspect ratio 1:1 will now be enforced. It is still optional asset for Image Ads, and still required for Mail Ads

Note

The Thumbnail aspect ratio of 1:1 is now enforced. It is still an optional asset for Image Ads, and still required for Mail Ads.

For Portrait Moments native ads, we recommend using 720p to 1080p high resolution images. The dimensions for this vertical image is 1080px by 1920px (9:16 aspect ratio). The min dimension should be 720px by 1280px

For Panorama Moments native ads, the image must be 2276px by 1280px or wider (max of 6826px by 1280px) high resolution image. The mage aspect ratio must be between 16:9 and 48:9.

Matrix View of Required fields When Serving Different Ad Types

For a comprehensive matrix view of required fields when serving different ad types, refer to Matrix View of Ad Types.

Matrix View of Search Changes When Serving Eligible Channels

The following table describes the behavior (current and new) for Search when serving eligible channels. For terminology: SON means Search on Native, SRN means Search Retargeting on Native, KRT means Keyword Retargeting. Note that for SON, the sub_channel can be SRN_AND_SEARCH or SRN_ONLY.

Input Channel

Input Sub-Channel

Current

New

SEARCH

SRN_AND_SEARCH

SEARCH, SON

SON

SEARCH

NULL

SEARCH, SON (based on the advertiser’s setup. Category 1 -> Search Only. Category [2|3|4] -> SEARCH, SON)

No OP., or SON (based on the Advertiser’s setup. Category 1 -> No OP. Category [2|3|4] -> SON)

NATIVE

SRN_ONLY

NATIVE KRT

NATIVE KRT

SEARCH AND NATIVE

NULL

SEARCH, NATIVE

NATIVE


The following table describes the current behavior (unchanged) for Search when serving eligible channels.

Input Channel

Input Sub-Channel

Current

New

SEARCH

SRN_ONLY

SON

SON

NATIVE

SRN_AND_SEARCH

Throws an exception

Throws an exception

NATIVE

NULL

NATIVE

NATIVE

SEARCH AND NATIVE

SRN_AND_SEARCH

Throws an exception

Throws an exception

SEARCH and NATIVE

SRN_ONLY

Throws an exception

Throws an exception

For more information on the Ad object, refer to Ad.