Native Ad Matrix View

The programmatic Verizon Media service for Ads provides you with methods for adding, updating, and retrieving ads, as described in the section below.

Definitions of ad types, such native standard, carousel and video app install, are also provided, with links to more detailed information and example use cases.

[New] Matrix View of Search Changes When Serving Eligible Channels

The following table describes the behavior (current and new) for Search when serving eligible channels. For terminology: SON means Search on Native, SRN means Search Retargeting on Native, KRT means Keyword Retargeting. Note that for SON, the sub_channel can be SRN_AND_SEARCH or SRN_ONLY.

Input Channel

Input Sub-Channel

Current

New

SEARCH

SRN_AND_SEARCH

SEARCH, SON

SON

SEARCH

NULL

SEARCH, SON (based on the advertiser’s setup. Category 1 -> Search Only. Category [2|3|4] -> SEARCH, SON)

No OP., or SON (based on the Advertiser’s setup. Category 1 -> No OP. Category [2|3|4] -> SON)

NATIVE

SRN_ONLY

NATIVE KRT

NATIVE KRT

SEARCH AND NATIVE

NULL

SEARCH, NATIVE

NATIVE


The following table describes the current behavior (unchanged) for Search when serving eligible channels.

Input Channel

Input Sub-Channel

Current

New

SEARCH

SRN_ONLY

SON

SON

NATIVE

SRN_AND_SEARCH

Throws an exception

Throws an exception

NATIVE

NULL

NATIVE

NATIVE

SEARCH AND NATIVE

SRN_AND_SEARCH

Throws an exception

Throws an exception

SEARCH and NATIVE

SRN_ONLY

Throws an exception

Throws an exception

Matrix View of Required Fields

The following table is a matrix view of required fields when serving different ad types:

Ad Type

Campaign-Channel

Campaign-Objective

Campaign-defaultLandingUrl

Bid types

Ad-imageUrl

Ad-imageUrlHQ

Ad-videoPrimaryUrl

Assets

Ad-mailAssetUrl

Ad-imageUrlThumbnail

Ad-videoPreviewStartTime

Search Ad

Search, Search_and_Native

VISIT_WEB

CPC

Yahoo Mail Ad

Native

VISIT_WEB, MAIL_SPONSORED

CPC

required

required

Native Stream Ad

Native, Search_and_Native

VISIT_WEB, PROMOTE_BRAND

CPC, CPM

required for CPM

required for CPM

Native Magazine Ad

Native, Search_and_Native

VISIT_WEB, PROMOTE_BRAND

CPC, CPM

required

required

Video Ad (Native)

Native

PROMOTE_BRAND, VISIT_WEB

CPM, CPV, CPC

required

required

required

Video Ad (App Install)

Native

INSTALL_APP

app store url

CPC

required

required

required

Install App

Native

INSTALL_APP

app store url

CPC

required

required

Reengage App

Native

REENGAGE_APP

app store url

CPC

required

required

Native Carousel Ad

Native

VISIT_WEB, PROMOTE_BRAND

CPC, CPM

required

required

required

Yahoo Mail Trailer Video Ad

Native

VISIT_WEB, MAIL_SPONSORED

CPV, CPC

required

required

required

required

recommended


Important

The programmatic Verizon Media API does not rely explicitly on ad types, but rather on a combination of assets and objectives when targeting users and serving ads. This combination is based on campaign settings and objectives, targeting attributes and bid types, as well as landing page URLs, and other required fields used to serve Verizon Media ads.

For more information on the Ad object, refer to Ad.