FAQs

What object limits are supported?

The following table provides details on the object limits supported in the Native Ad Platform API:

Object

Limit

Campaigns per advertiser account

10,000

Ad groups per campaign

10,000

Keywords per advertiser account

5,000,000

Keywords per ad group

10,000

Ads per ad group

50

Negative keywords per advertiser account

5,000,000

Location targeting objects per advertiser account

100,000

Maximum number of objects passed in API call

500

Shared Sets per account

20

Negative Keywords per Shared Set

5000

Shared Sitelinks per account

5000

Important

The total number of campaigns per account for advertisers is 10,000. Once you reach that limit and go beyond it, an error message is returned. There are no restrictions on the number of campaigns you can create daily.

Can my app make calls to versions older than the current version?

Yes. If you’re in v2, before the End of Life date, you can call the v1 API.

Will new features only be added to the latest API version?

Yes. No new features will be added to the v1 API.

How often will new features be added?

Typically, on a quarterly basis, if not sooner.

Will new features include UI changes?

Yes, if new object types are added or more restrictions implemented.

New changes to Bulk?

Yes, calling the v2 bulk APIs will use the v2 bulk schema (i.e., new features, like shared library and shared sitelink and changes in the bidding strategy enforcement for InstallApp, and so on). If you call the v1 bulk APIs, they will use the deprecated v1 bulk schema.

Will they have their versions?

No. Bulk will follow the API version.

Can I pick and choose endpoints? For example, adgroup v1 and campaign v2?

No. It’s not recommended. However, the old version of the API will still be available for one year.

What version does sandbox run?

The latest version.

Are there two sandbox versions now?

Yes, although it’s recommended that you call the v2 version.