Custom Audience can be set at both campaign and ad group levels.
You can only create or delete these targets, and only change the bid modifier.
Use these fields to create and manage custom audience:
|Segment ID||The ID of the custom audience||long||required||required|
|Campaign ID||The ID of the parent campaign.||long||required||required|
|Bid Modifier||The bid modifier enables you to increase or decrease your search campaign bid for any custom audience ID. The bid modifier range for custom audience is: -90 to 900.||string||optional||optional|
|Match Type||Optional for creates, read-only for updates. If the value is
Create Custom Audience¶
The following example contains the fields required for creating custom audience. All other fields in this spreadsheet are blank and are not shown:
|Action||Object Type||Campaign ID||Segment ID||Status|
|Add||Custom Audience||123||20022219||(not required - will default to Active)|
Update Custom Audience¶
Updates are not supported for Custom Audience. If you need to update an existing Custom Audience, you need to delete the custom audience and add a new one.
Delete Custom Audience¶
The following example contains the fields required for deleting a custom audience. All other fields in this spreadsheet are blank and are not shown:
|Action||Object Type||Campaign ID||Segment ID|