Segment Interests

Interest segments (Native Audience Segments) targeting is available for native campaigns and can be set at both the campaign and ad group levels.

Fields

The following fields are available for creating and managing an interest target:

Name Description Type Add Delete
Segment ID The ID of interest. long required required
Interest The name of the interest associated with the Segment ID. string optional optional
Campaign ID The ID of the parent campaign. long required required
Ad group ID The ID of the parent ad group. long Required, if applied at the ad group level Required, if deleted at the ad group level

Create Segment Interest Targeting (Oath Audience Segments)

The following example contains the fields required for targeting an interest. All other fields in this spreadsheet are blank and are not shown:

Action Object Type Campaign ID Segment ID Interest Status
Add Segment Interest Target 123 50471755 Books (not required - will default to Active)

Update Segment Interest Targeting (Oath Audience Segments)

Updates are not supported for Interest Targeting. If you need to update an existing Interest Target, you need to delete the Interest Target and add a new one.

Delete Interest Targeting

The following example contains the fields required for deleting an interest target. All other fields in this spreadsheet are blank and are not shown:

Action Object Type Campaign ID Segment ID
Delete Segment Interest Target 123 50471755