How To Create Campaigns To Drive Web Traffic¶
To create a Verizon Media ad campaign to drive web traffic, navigate to the Advertisers tab and click New Campaign. On the Choose your campaign objective page, click Select next to Visit my website.
Begin By Naming Your Campaign & Selecting Your Campaign Type¶
- On the Create a new campaign page, give your campaign a name.
- Select your campaign type from the dropdown menu.
Your options are Native only or Search retargeting on native only:
- Search retargeting ads can appear when people search for things related to your business.
- Native ads seamlessly blend with content and can appear across Verizon Media sites and apps.
Define Your Audience¶
Defining your audience tells Native the types of people you to whom you want your ad to serve.
Follow these steps to define your audience:
- Define the locations you want to target. In the Locations text box, start typing the name of a country, state, city or Nielson Designated Marketing Area (DMA) that you want to target.
- If you want to set up negative geographical targeting (a list of countries that you do not want to target), click I want to exclude locations and type the name of the countries, states, cities, or DMAs where you do not want your ad to serve.
- Define the language you want to target. You can target one language only. Select your audience’s primary language from the Language dropdown list.
Your ad text must be in the language you select for targeting.
- Define the gender you want to target. For Gender, click Male, Female, or All.
- Select the age range you want to target, or select All.
- Set up interest targeting for your native ads by selecting the hobbies and interests your customers pursue. The more interests you add, the more narrow your reach will be. To set up interest targeting, do one of the following: - Start typing the name of an interest in the text box - Click Browse to see a scrollable list of interests
- If you have created a custom audience and want to use it for targeting in this campaign, start typing the name of the audience in the Custom audiences text box.
- If you want to create a new custom audience, click Create a new custom audience.
Set Your Ad Budget¶
Campaigns that drive website traffic are on a cost per click (CPC) basis. You can set the maximum amount you want to pay per billing cycle, and set the billing cycle frequency.
To set your ad budget:
- Start typing the name of the currency you want to use for budgeting purposes.
- Enter the maximum amount you want to pay each billing cycle.
- Select the billing cycle timeframe from the dropdown list. For example, select Daily if you want the billing cycle to be based on a daily amount.
Set up an Ad Group¶
Ad groups are groupings of ads that help you evaluate various optimization strategies (such as creative elements, bidding, and targeting). On the design side, for example, you can test out different headlines, creatives, ad copy, or calls to action against each other to see which one performs best. On the bidding side, you can test out different bid prices to see which bid yields the most clicks or conversions.
To set up an ad group:
- Type a name for the ad group.
- Select a scheduling option: - Select Start running ads immediately if you are ready to run your ads. - Select Schedule to set a start and end date.
- Start typing the currency you want to use for billing purposes.
- Enter the maximum amount you want to pay per click.
Select Your Images¶
To begin creating a campaign, upload the images you will use in your campaign.
To upload your image assets:
Native uses the large rectangle image to create a square image, but you can optionally upload a different square image if you like.
- Under the Large rectangle image, drag and drop an image or click Upload Image and browse to the image you want to upload. The minimum image size is 1200x627px and the aspect ratio should be 1.9:1.
- Optionally upload a square image. The suggested size for the square image is 627x627px, with a 1:1 aspect ratio.
- Optionally upload an MP4 video.
Preview Your Ad on Different Devices¶
Take a look at your ad to see how it looks on different devices.
Click the device icons and arrow icons to the right of the Text and links area to see if you need to make adjustments to any of your images or text.
Enter Your Keywords and Create Your Campaign¶
Provide a list of keywords you want to target in your search ads.
Choose words and phrases that customers would use to search for your products and services.
Use Sub-Accounts To Set Monthly or Total Budgets¶
You can set monthly or total budgets for sub-accounts. Using this feature, you can implement budget caps for Native sub-accounts easily, with a few simple clicks in the Native UI.
Sub-account budgeting provides you with greater campaign budget flexibility, as you can cap sub-account spend without limiting the sum of your campaign budgets. This is ideal for advertisers with a multi-level account structure.
How To Set Monthly or Total Budgets¶
Both newly created sub-accounts and existing sub-accounts can implement budget caps.
If you’re a reseller or small agency and you use a multi-level account structure for other reasons, you’ll have additional controls for your campaign budgets.
Add budget caps as part of the sub-account creation flow, as shown below:
Or, if you wish, as a managed account, select the sub-account(s) and choose Edit budget cap in the Actions dropdown on a reseller account page.
Some Limitations & Best Practices¶
Note the following limitations:
- The minimum sub-account budget is $5.
- Budget caps take effect the day after they are set. Since only currently effective budget caps are displayed, your budget cap will not display immediately after it is created.
- Changes in budget amounts take effect the same day. Changes in budget types (for example, between monthly and lifetime) take effect the next day.
- Lifetime budget caps have the start date of when they are created but no end date. Your sub-account will stop spending when you hit the cap unless you go in and raise it, so be careful about this budget type.