Check out these new features, enhancements and changes introduced in Yahoo Gemini.
Drive Mobile Re-Engage App Campaigns¶
You can use the campaign objective, Re-engage my app, to drive users to relaunch your mobile app and optimize to in-app events. You start by selecting the objective for your campaign.
Some of the key benefits include:
- Increase user retention and return with in-app, post-installation events.
- Tap into Yahoo supply via Native display.
- Increase your mobile app marketing revenue by unlocking a new type of demand and lift in mobile eCPM.
- Leverage existing App Install campaign installation conversion data.
For more information, check out How To Drive Mobile Re-Engage App Campaigns.