Web - Ad Tag Instrumentation

Abstract

Describes the functionality available for publishers who wish to instrument ad tags, using the Recommends API, beginning with how to set up and install script tags to render Recommends modules on a website.

Topics

The following topics describe how to work with the Recommends API.

Topic

Description

Setup

Describes how to install script tags to render Recommends modules on a website.

Controls

Describes how to add the readMore property to the section configuration.

GDPR & CCP Compliance

Describes how Recommends implements GDPR consent checks using the CMP API and CCPA checks using USP API based on IAB standards.

Event Handlers

Describes optional global event handlers.

Tracking beacons

Describes the tracking beacons used by the Yahoo Ad Tech Recommends client.

Appendix: Events and Page-Module Relationships

Describes the supported types of event beacons, including image and video tracking.

Testing Steps Before Launch

Explains the steps to follow prior to launching to test the Recommends placement and ensure it is functioning as expected and rendering ads to the proper position.