Yahoo Native Ads Marketplace¶

You can use the DSP Traffic API to buy inventory on Yahoo owned and operated publisher properties.

Note

This guide is intended for application developers who have already integrated an application with the DSP Traffic API, but want to extend the application to include Yahoo native campaigns in the DSP.

Prerequisites¶

To use the Yahoo native ads marketplace API, meet the following prerequisites:

Access to the Traffic API. If you don’t have access, check out Authentication.
Advertiser access to the Yahoo native features. To check whether an advertiser has access to the Yahoo native features, try creating a native line in the DSP UI. See Create Native Lines in the DSP UI help center for details.

If you see Yahoo Native Marketplace as an option on the New Line page, the advertiser has access to the Yahoo native features.

If your advertiser does not have access to the Yahoo native ads marketplace, contact your Yahoo representative.

Topics to Navigate¶

Topic	Description
Happy Path	Explains how to use the Yahoo Native Ads Marketplace API to buy Yahoo owned and operated inventory.
Yahoo Native Lines	How to set up Yahoo native lines.
Yahoo Native Line Targeting	The targeting options available in the Yahoo native marketplace.
Yahoo Native Bid Multipliers	The bid multiplier options available in the Yahoo native marketplace.
Bid Multipliers Target Metadata	Explains how to read metadata used in Native Lines Bid Multiplier Targets.
Yahoo Native Lists	How to create native lists (app lists and site lists).
Yahoo Native Creatives	How to set up creatives in the Yahoo native marketplace.
Yahoo Native Ads	How to create ads in the Yahoo native marketplace.
Dynamic Product Ads - API	Describes how you can take advantage of the Dynamic Product Ads API in the Yahoo native marketplace.
Integrate Dynamic Product Ads	Describes the steps to integrate DPAs, so your ad starts serving to users you are retargeting when a user visits anywhere Yahoo native ads are served.
Product Feed Operations	Describes feed operations for Dynamic Product Ads in the Yahoo native marketplace.
Product Set Operations	How to create Dynamic Product Ad sets in the Yahoo native marketplace.
DPA Pixel Instrumentation	Describes how to track the product that the user has interacted with on your website, using pixels and event action parameters.
DPA Rule Operations	Describes rule operations for Dynamic Product Ads in the Yahoo native marketplace.
Ad Templates	Describes how to customize your product ad fields with macros.
Funnel Targeting	Describes the resources that you can use to read and define funnel targeting.
FAQs - Dynamic Product Ads	Addresses most frequently asked questions for DPA.