A/B Testing Targeting¶

This article describes resources that enable you to read and define A/B testing targeting.

Overview¶

The Verizon Media DSP supports AB_TESTING targeting for lines serving display and video ads.

If you have created user groups for A/B testing, you can target those user groups to see the results of your testing.

To learn more, see User Groups.

Endpoint¶

/traffic/lines/{id}/targeting

A GET request enables you to view user groups and other target types targeted by the specified line.
A POST request enables you to target user groups and other target types with the specified line.

Resource¶

The targeting resource is the standard Verizon Media DSP resource for targeting consumers based on their profiles, behaviors, and ad content.

This resource comprises multiple fields that enable you to specify line targeting across many types of targets including the SEGMENT, EXCHANGES, and AB_TESTING target types.

The targeting resource is defined by the following AB_TESTING targeting type-specific fields:

Table 90 Targeting Fields¶
Field	Description	Data Type
`id`	Specifies the line ID.	`integer`
`userGroupEntry`	Specifies the user group entry.	`object`

Note

For a complete list of targeting resource fields, see Targeting Object.

Read User Group Targets¶

Returns targeting information for the specified line.

GET /traffic/lines/{id}/targeting

Parameters¶

The line targeting endpoint requires one parameter:

Table 91 Read Targeted User Group Parameters¶
Parameter	Parameter Type	Description	Data Type	Required?
`id`	path	Specifies the line ID.	`number`	Y

Example Request¶

The line ID parameter is specified in the path of the resource endpoint:

GET /traffic/lines/356777/targeting

Example Response¶

The response returns information about the target types enabled for the specified line including the userGroupEntry object.

{
  "response": {
    "types": [
      {
        "name": "AB_TESTING",
        "id": 10,
        "isTargeted": true
      }
  ],
  "userGroupEntry": {
        "id": 32659,
        "name": "sg2",
        "userGroupId": 14962,
        "trafficPercent": 56,
        "lowerBound": 0,
        "upperBound": 55
   },
    "errors": null,
    "timeStamp": "2018-01-12T01:57:40Z"
  }

Add/Update User Group Targets¶

Adds or updates user group targets for the specified line. Consumers may be targeted based on user group membership.

POST /traffic/lines/{id}/targeting

The AB_TESTING targeting type must be enabled in the body of the application/json payload.

Parameters¶

The line ID is specified in the path of the URL. All other parameters are specified in the body of the application/json payload.

Table 92 Add/Update User Group Target Parameters¶
Parameter	Parameter Type	Description	Data Type	Required?
`id`	path	Specifies the line ID.	`number`	Y
`userGroupEntry`	body	Specifies the user group ID. For `POST`, you need to supply the `id` of the user group you want to target, not the entire object. To learn more, see User Group.	`object`	Y
`types`	body	Specifies an array of targeting types to update, enable, or disable. To target user groups, the `AB_TESTING` targeting type must be enabled. To learn more, see Targeting Types.	`object`	Y

Example Request¶

The line ID is specified in the path of the resource endpoint:

POST traffic/lines/365277/targeting/

All other parameters are specified in the body of the application/json payload.

{
  "userGroupEntry": {
    "id": 32658
  },
  "types": [
    {
      "name": "AB_TESTING",
      "isTargeted": true
    }
  ]
}