Lines¶

Line budgets, bidding, and billing are tied together in support of a line goal. The line optimizes bidding towards an objective. But line goals are always always constrained by media, budget, and billing configurations that define that line.

Overview¶

In Verizon Media DSP, a line is subcomponent of a campaign that specifies an advertising strategy. Every line is defined by one or more ads, a goal type, and a set of budgetary and targeting parameters.

As a best practice, each line item should represent a distinct targeting strategy. Using lines, a campaign can independently target diverse exchanges, deals, locations, demographics, ad positions, frequency, audiences, devices, days of the week, apps, URLs, page relevancy, mobile carriers, and languages.

Although budgets and targeting can be specified at both the campaign and line level, flight dates, frequency caps, and budgets specified at the campaign level override line-level configurations.

Endpoint¶

/traffic/lines

The action taken depends on the HTTP method and the parameters specified.

Use the GET method to read an existing line.
Use the POST method to create a new line.
Use the PUT method to update an existing line.

Resources¶

The platform provides the following resources for managing and tracking lines:

lines
schedule
feeList
conversionList

Line Object¶

The Line object contains the following fields:

Field	Description	Data Type	Create	Update
`id`	Specifies the line ID.	`integer`	N/A	Required
`name`	Specifies the unique name of the line.	`string`	Required	Optional
`orderId`	Specifies the campaign ID. To learn more, see Campaigns.	`integer`	Required	Optional
`mediaType`	Specifies the the media type served by the line. Allowed values: `DISPLAY`: To run an image ad, create a display line item within a campaign. `VIDEO`: To run a video ad, create a video line item within a campaign. `AUDIO`: To run a audio ad, create an audio line item within a campaign. 1 Once the line is created, this value cannot be changed.	`string`	Required	N/A 1
`status`	Specifies the current status of the line. Allowed values: `ACTIVE`: Active/running `PAUSED`: Just ended `INACTIVE`: Inactive/ended The following status types are read-only: `STOP_TOTAL_BUDGET`: Total budget reached `STOP_DAILY_BUDGET`: Daily budget reached `NOT_STARTED`: Not started yet `ENDED`: Ended `ERROR`: Error	`string`	Required	Optional
`goalType`	Specifies the goal type the platform will use to optimize line performance. Different goal types are available depending on the `mediaType` specified. Display Line `NONE`: This is the default option. With this goal type, Verizon Media DSP does not factor in a goal when it bids on impressions. `CPI`: Establish a cost per installation goal by specifying the target CPI (`goalAmount`), Max CPM (`bidPrice`) amounts and at least one conversion rule. `CPC`: Establish a cost per click goal by specifying the target CPC (`goalAmount`) and Max CPM (`bidPrice`) amounts. `CPA`: Establish a cost per action goal by specifying the Target CPA (`goalAmount`) and Max CPM (`bidPrice`) amounts and at least one conversion rule. `VCPM`: Establish a viewable CPM goal by specifying the target VCPM (`goalAmount`) and Max CPM (`bidPrice`) amounts. `ROAS`: Establish a return on ad spend goal by specifying the Max ROAS (`maxGoal`) and Max CPM (`bidPrice`) amounts and at least one conversion rule. `MAXINVIEWRATE`: Maximize Viewability: Establish a soft goal to maximize viewability by specifying the Max CPM (`bidPrice`) amount. `OCPC`: (Fixed CPM billing only, i.e. when `billingMethodType` is `CPM_PRICE`) Establish an optimized CPC goal by specifying the target CPC (`goalAmount`) and profit margin percentage (`marginGoal`). Video Line `NONE`: This is the default option. With this goal type, Verizon Media DSP does not factor in a goal when it bids on impressions. `CPI`: Establish a cost per installation goal by specifying the target CPI (`goalAmount`), Max CPM (`bidPrice`) amounts and at least one conversion rule. `CPC`: Establish a cost per click goal by specifying the target CPC (`goalAmount`) and Max CPM (`bidPrice`) amounts. `CPCV`: Establish a cost per single completed view goal by specifying the Target CPCV (`goalAmount`), Max CPM (`bidPrice`) amounts. When `billingMethodType` is `CPM_PRICE`, additionally specify Max CPCV (`maxGoal`) amount. `VCPM`: Establish a viewable CPM goal for oCPM and Fixed CPM-billed lines by specifying the target VCPM (`goalAmount`) and Max CPM (`bidPrice`) amounts. `MAXCOMPLETIONRATE`: Maximize Completion Rate: This is a soft optimization feature that helps improve the video completion rate over time without sacrificing impression delivery. For this goal type, specify the CPM (`bidPrice`) amount. `MAXCTR`: Maximize CTR: This is a soft optimization feature that helps improve the click-through rate (CTR) over time without sacrificing impression delivery. For this goal type, specify the CPM (`bidPrice`) amount. `MAXINVIEWRATE`: Maximize Viewability: This is a soft optimization feature that helps improve the video viewability as defined by third-party measurement provider Moat. A viewable video impression requires that 50% of video ad pixels are active and in the viewable portion of the viewer’s browser for two consecutive seconds. For this goal type, specify the CPM (`bidPrice`) amount. `COMPLETION_HARD_THRESHOLD`: Specify Max CPM (`bidPrice`) amount and the `completionThreshold` percentage. (This goal type requires special role). Audio Line `NONE`: This is the default option. With this goal type, the DSP does not factor in a goal when it bids on impressions. `ECPM`: Establish a CPM goal by specifying the target ECPM (`goalAmount`) and Max ECPM (`bidPrice`) amounts.	`string`	Required	Optional
`goalModeType`	Specifies the goal mode. The goal mode determines whether the optimizes for line delivery or line performance. Allowed values: `SOFT`: maximizes line performance while meeting line delivery objectives (spending the line’s total budget). `HARD`: optimizes line delivery while matching or exceeding the specified target CPC goal. 2 Only valid when `billingMethodType` is `MARGIN` and when `goalType` is any of the following: `CPC`, `CPA`, `VCPM`, `CPI`. When not specified, defaults to `SOFT` for goal types `CPC`, `VCPM` and `CPA` or `HARD` for goal type `CPI`.	`string`	Optional 2	Optional
`goalAmount`	Specifies the target amount for certain goal types. 3 Required when `goalType` is `CPC`, `CPA`, `VCPM`, `CPI` or `CPCV`.	`number`	Required 3	Optional
`bidPrice`	Specifies the maximum bid price (Maximum CPM Price) allowed for certain goal types.	`number`	Required	Optional
`maxGoal`	Specifies the maximum goal price. 4 Required when `goalType` is `ROAS` or `CPCV`.	`number`	Required 4	Optional
`marginGoal`	Specifies the margin percentage. 5 Required when `goalType` is `OCPC`.	`number`	Required 5	Optional
`isNativeEnabled`	Specifies if the line can serve native ads. Native ads are not supported at this time for video lines. `true`: enable native ad support. `false`: disable native ad support. 6 Once the line is created, this value cannot be changed. If not specified when creating the line, defaults to `false`.	`boolean`	Optional 6	N/A 7
`pacingModeType`	Specifies the pacing mode. Allowed values: `EVEN`: Spread the line budget evenly. If your daily budget is Auto Allocated, Verizon Media DSP spreads the total budget evenly over the line’s flight dates. If your daily budget is a Specified Amount, Verizon Media DSP spreads the specified daily budget evenly throughout the day. `ASAP`: Bid on every impression opportunity that meets the line’s targeting criteria. If your daily budget is Auto Allocated, Verizon Media DSP delivers ASAP until all remaining budget is consumed. If your daily budget is a Specified Amount, Verizon Media DSP delivers ASAP until the specified amount is consumed. `PACE_AHEAD`: Provides greater control over how line budgets are allocated during a flight by enabling you to over-pace daily budgets. If the daily budget is user-specified, the line will over-pace the daily budget every day until the total budget is consumed. The amount over-spent is determined by the `pacingAcceleration` specified. If the line’s daily budget is auto-allocated, the line’s spend rate is dynamically determined based on the line’s remaining total budget, the remaining days in the flight, and the line’s `pacingAcceleration`. 7 If not specified when creating the line, defaults to `EVEN`.	`string`	Optional	Optional 8
`pacingAcceleration`	Specifies the percentage over the daily budget that the line may spend per day. Ahead pacing is the product of the even pacing value multiplied by the pacing acceleration value: `(remaining budget/remaining days) * pacing acceleration value`. 8 Required if the value of `pacingModeType` is `PACE_AHEAD`.	`integer`	Required 9	Optional 10
`budgetType`	Specifies whether the line uses impression-based budgeting or budgeting based on US dollars for the line. Allowed values: `CURRENCY`: Budget based on US Dollars. `IMPRESSION`: Budget based on impressions. Impression-based budgeting enables you to control the number of impressions a line delivers, and respects the line’s Max CPM price, daily pacing, optimization goals, and targeting options.	`string`	Optional	Optional
`dailyBudgetType`	Specifies the daily budget type is used to indicate how the line’s budget is allocated. Allowed values: `SPECIFIED_AMOUNT`: Specify a daily spend cap for the line in the dailyBudget field. `AUTO_ALLOCATED`: Allocation based on the overall budget and the number of days left in the line’s flight.	`string`	Required	Optional
`dailyBudget`	Specifies the daily budget amount. 9 Required when the `budgetType` is `CURRENCY` and `dailyBudgetType` is `SPECIFIED_AMOUNT`.	`number`	Required 11	Optional
`impBudget`	Specifies the total number of impressions bought. 10 Required when `budgetType` is `IMPRESSION`.	`integer`	Required 12	Optional 13
`impDailyBudget`	Specifies the total number of impressions bought per day. 11 Required when `budgetType` is `IMPRESSION`.	`number`	Required [#]_	Optional [#]_
`billingMethodType`	Specifies the billing method. Allowed values: `CPM_PRICE`: With Fixed CPM billing, you pay a fixed price per thousand impressions. `CPC`: With Fixed CPC billing, you pay a fixed price per click. `MARGIN`: (oCPM) With oCPM billing, Verizon Media DSP predicts the probability that events (such as clicks, conversions, video completions, or impressions) will occur. `CPCV`: (Video Line only) Cost Per Completed View for video. With CPCV billing, you only pay for completed video views. Note: If you choose `CPCV`, you must set `pacingMode` to `EVEN` and you can only set `goalType` to either `CPCV` or `NONE`.	`string`	Required	Optional
`billingPrice`	Specifies the amount paid based on the specified `billingMethodType`. When `billingMethodType` is `MARGIN` (oCPM), specifies the profit margin percentage. When `billingMethodType` is `CPCV`, this field represents the amount you want to pay for each completed video view. When `billingMethodType` is `CPM_PRICE`, this field represents the amount you want to pay per thousand impressions. When `billingMethodType` is `CPC`, this field represents the amount you want to pay for each click.	`number`	Optional	Optional
`marginType`	Specifies how the margin is calculated. Allowed values: `TOTAL_BUDGET`: Margin is calculated as a percentage of advertiser spend, which includes all costs (inventory, Yahoo fees, and variable costs). `BUYER_COST`: Margin is calculated as a percentage of the buyer cost where buyer cost = inventory cost + Oath fees. This option excludes all variable costs. Note: This is available to self-serve accounts only.	`string`	Required	Optional
`completionThreshold`	Specifies the completion threshold percentage. 12 Required when `goalType` is `COMPLETION_HARD_THRESHOLD`.	`integer`	Required [#]_	Optional
`schedule`	Specifies the line’s budget schedule. To learn more, see Schedule Object.	`object`	Required	Optional
`feeList`	Track external costs such as ad serving, measurement, and brand safety costs. To help you better manage your margins, you can add up to six variable CPM costs to each line for tracking purposes. To learn more, see FeeList Object. Note: This is available to self-serve accounts only.	`object`	Optional	Optional
`conversionList`	Verizon Media DSP can optimize a line with multiple conversion rules when you establish conversion values. To learn more, see ConversionList Object.	`object`	Optional	Optional
`bidMultiplierCap`	A bid multiplier is a targeting-specific configuration that specifies the relative weight that should be given to targeted ad placement opportunities. To learn more, see Bid Multiplier Cap Object.	`object`	N/A	N/A

Schedule Object¶

The schedule object contains the following fields:

Field	Description	Data Type	Create	Update
`id`	Specifies ID of the budget schedule.	`integer`	N/A	N/A
`startDateStr`	Specifies the start date of the line in the yyyy-MM-dd format.	`string`	Required	Required
`endDateStr`	Specifies the end date of the line in the yyyy-MM-dd format.	`string`	Required	Required
`budget`	Specifies the total budget of the line. 13 Required when the `budgetType` is `CURRENCY`.	`number`	Required [#]_	Optional

FeeList Object¶

Note

This feature is only available for self-serve accounts.

The feeList object contains the following fields:

Field	Description	Data Type	Create	Update
`id`	Specifies the line fee ID.	`integer`	N/A	Required
`name`	Specifies a user-defined name.	`string`	Required	Optional
`fee`	Specifies the CPM amount: the amount you must pay per thousand impressions.	`number`	Required	Optional
`typeName`	Specifies the variable cost type. Allowed values: `AD_SERVING`: Track external ad serving cost. `AD_VERIFICATION`: Track external ad verification cost. `AUDIENCE_MEASUREMENT`: Track external ad measurement cost. `BRAND_SAFETY`: Track external brand safety cost. `VIEWABILITY`: Track external viewability cost. `OTHER`: Any additional external cost. Note: Once a variable cost is created, it’s type cannot be changed.	`string`	Required	N/A

ConversionList Object¶

Verizon Media DSP can optimize a line with multiple conversion rules when you establish conversion values.

To obtain the available conversions, see Read Advertiser Beacon Lookups.

Each entry in the conversionList object contains the following fields:

Field	Description	Data Type	Create	Update
`id`	Specifies the conversion pixel ID.	`integer`	N/A	Required
`name`	Name of the conversion pixel. The name can not be specified or changed.	`string`	N/A	N/A
`beaconId`	Specifies the conversion pixel ID.	`integer`	Required	Required
`lineId`	Specifies the line ID. Note: When updating an existing conversion, setting this field to `0` will remove the conversion.	`integer`	Optional	Required
`acceptViewThrough`	Specifies whether a view through is accepted.	`boolean`	Required	Optional
`clickWindow`	Specifies the amount of time after a click that the conversion is tracked.	`integer`	Required	Optional
`clickWindowUnitType`	Specifies the click window unit type. Allowed values: `DAY`: If specified, `clickWindow` can have minimum value of 1 and maximum value of 45. `HOUR`: If specified, `clickWindow` can have minimum value of 1 and maximum value of 48. `MINUTE`: If specified, `clickWindow` can have minimum value of 1 and maximum value of 240.	`string`	Required	Optional
`viewWindow`	Specfiies the time after the impression that conversion is tracked.	`integer`	Required	Optional
`viewWindowUnitType`	Specifies the unit type of the view window. Allowed values: `DAY`: If specified, `viewWindow` can have minimum value of 1 and maximum value of 45. `HOUR`: If specified, `viewWindow` can have minimum value of 1 and maximum value of 48. `MINUTE`: If specified, `viewWindow` can have minimum value of 1 and maximum value of 240.	`string`	Required	Optional
`viewBeaconValueDiscount`	Specifies the discount value percentage. If no value is specified, defaults to `0`.	`number`	Optional	Optional
`beaconValuePc`	Specifies the value of each conversion.	`number`	Required	Optional

Bid Multiplier Cap Object¶

The bidMultiplierCap object contains the following fields:

Field	Description	Data Type	Create	Update
`multiplierCap`	The current bid multiplier cap for the line.	`number`	N/A	N/A

Read Line¶

Get data for a specific line.

GET /traffic/lines/{id}

Parameters¶

Parameters	Parameter Type	Description	Data Type	Required
`id`	path	Specifies the line ID.	`integer`	Y

Example Request URL¶

GET https://dspapi.admanagerplus.yahoo.com/traffic/lines/892670

Example Response¶

{
  "response": {
    "id": 892670,
    "name": "test-disp-cpa",
    "orderId": 308869,
    "bidPrice": 1.2,
    "goalAmount": 140,
    "maxGoal": 141,
    "impBudget": 22500,
    "marginGoal": 25,
    "billingPrice": 2,
    "completionThreshold": 0,
    "pacingAcceleration": 4,
    "isNativeEnabled": false,
    "status": "ACTIVE",
    "pacingModeType": "PACE_AHEAD",
    "mediaType": "DISPLAY",
    "goalType": "CPA",
    "billingMethodType": "CPM_PRICE",
    "dailyBudgetType": "AUTO_ALLOCATED",
    "marginType": "TOTAL_BUDGET",
    "budgetType": "CURRENCY",
    "schedule": {
      "id": 887088,
      "budget": 45,
      "startDateStr": "2019-04-18T07:00:00Z",
      "endDateStr": "2019-07-28T06:59:59Z"
    },
    "feeList": [
      {
        "id": 36918,
        "name": "agrge22",
        "fee": 5.44,
        "typeName": "AUDIENCE_MEASUREMENT"
      }
    ],
    "conversionList": [
      {
        "id": 145258,
        "lineId": 892670,
        "beaconId": 762,
        "acceptViewThrough": true,
        "clickWindow": 4,
        "viewWindow": 2,
        "name": "testNewPixel",
        "viewBeaconValueDiscount": 0,
        "beaconValuePc": 1.07,
        "clickWindowUnitType": "DAY",
        "viewWindowUnitType": "HOUR"
      },
      {
        "id": 144857,
        "lineId": 892670,
        "beaconId": 6333816,
        "acceptViewThrough": true,
        "clickWindow": 4,
        "viewWindow": 2,
        "name": "Yahoo HK Test Website",
        "viewBeaconValueDiscount": 0,
        "beaconValuePc": 1.2,
        "clickWindowUnitType": "DAY",
        "viewWindowUnitType": "HOUR"
      },
      {
        "id": 144858,
        "lineId": 892670,
        "beaconId": 6425503,
        "acceptViewThrough": true,
        "clickWindow": 6,
        "viewWindow": 4,
        "name": "test-website-1",
        "viewBeaconValueDiscount": 0,
        "beaconValuePc": 1.05,
        "clickWindowUnitType": "DAY",
        "viewWindowUnitType": "HOUR"
      }
    ]
  },
  "errors": null,
  "timeStamp": "2019-06-01T19:37:57.166Z"
}

Read Lines¶

Get a filtered list of lines.

GET /traffic/lines?orderId={orderId}&query={query}&page={page}&limit={limit}&sort={sort}&dir={dir}

All of the accepted parameters are query parameters.

Parameters¶

Parameter	Description	Data Type	Required
`orderId`	Specifies the campaign ID.	`integer`	Y
`query`	Specifies the search term. Use URL encoding conventions (i.e. a space should be replaced with a `+` or `%20`).	`string`	N
`page`	Specifies the page number.	`integer`	N
`limit`	Specifies the total number of items to return. Maximum allowed value is `100`.	`integer`	N
`sort`	Specifies the column to sort by.	`string`	N
`dir`	Specifies the sort direction. Allowed values: `ASC`: data is sorted in ascending order. `DESC`: data is sorted in decending order.	`string`	N

Example Request URL¶

GET https://dspapi.admanagerplus.yahoo.com/traffic/lines?orderId=308869&limit=2&sort=id&dir=desc&seatId=2

Example Response¶

{
  "response": [
    {
      "id": 926480,
      "name": "imp_line_test1",
      "orderId": 308869,
      "bidPrice": 9,
      "dailyBudget": 9.135,
      "impDailyBudget": 1015,
      "impBudget": 7111,
      "marginGoal": 25,
      "billingPrice": 9,
      "completionThreshold": 60,
      "isNativeEnabled": false,
      "status": "NOT_STARTED",
      "pacingModeType": "EVEN",
      "mediaType": "VIDEO",
      "goalType": "COMPLETION_HARD_THRESHOLD",
      "billingMethodType": "CPM_PRICE",
      "dailyBudgetType": "SPECIFIED_AMOUNT",
      "marginType": "TOTAL_BUDGET",
      "budgetType": "IMPRESSION",
      "schedule": {
        "id": 920898,
        "budget": 63.999,
        "startDateStr": "2019-05-31T07:00:00Z",
        "endDateStr": "2019-06-29T06:59:59Z"
      },
      "feeList": [],
      "conversionList": []
    },
    {
      "id": 922699,
      "name": "tes-disp-cpc-44",
      "orderId": 308869,
      "bidPrice": 1,
      "goalAmount": 1.34,
      "maxGoal": 1.34,
      "dailyBudget": 15,
      "impDailyBudget": 15000,
      "impBudget": 1000000,
      "marginGoal": 25,
      "billingPrice": 1,
      "completionThreshold": 0,
      "isNativeEnabled": false,
      "status": "PAUSED",
      "pacingModeType": "EVEN",
      "mediaType": "DISPLAY",
      "goalType": "CPC",
      "billingMethodType": "CPM_PRICE",
      "dailyBudgetType": "SPECIFIED_AMOUNT",
      "marginType": "TOTAL_BUDGET",
      "budgetType": "CURRENCY",
      "schedule": {
        "id": 917117,
        "budget": 1000,
        "startDateStr": "2019-05-26T07:00:00Z",
        "endDateStr": "2019-05-29T06:59:59Z"
      },
      "feeList": [
        {
          "id": 36797,
          "name": "amc",
          "fee": 0.86,
          "typeName": "AD_SERVING"
        }
      ],
      "conversionList": [
        {
          "id": 145262,
          "lineId": 922699,
          "beaconId": 762,
          "acceptViewThrough": true,
          "clickWindow": 4,
          "viewWindow": 2,
          "name": "testNewPixel",
          "viewBeaconValueDiscount": 0,
          "beaconValuePc": 1.05,
          "clickWindowUnitType": "DAY",
          "viewWindowUnitType": "HOUR"
        }
      ]
    }
  ],
  "errors": null,
  "timeStamp": "2019-06-03T19:48:47.340Z"
}

Create Line¶

Create a new line.

POST /traffic/lines/

To create a display line, specify DISPLAY as the line’s mediaType value.
To create a video line, specify VIDEO as the line’s mediaType value.
To create an audio line, specify AUDIO as the line’s mediaType value.

Parameters¶

All fields are specified in the body of application/json payload.

Example Request URL¶

POST https://dspapi.admanagerplus.yahoo.com/traffic/lines

Example: Create (Margin) oCPM Display Line¶

To create a DISPLAY line with MARGIN (oCPM) billing type, refer to the table and payload below.

Field	Value	Type
`mediaType`	`DISPLAY`	`string`
`billingMethodType`	`MARGIN`	`string`
`billingPrice`	`Desired % profit margin`	`number`

Example Request Body¶

{
  "name": "traffic_api_margin_line_3",
  "orderId": 134,
  "status": "PAUSED",
  "mediaType": "DISPLAY",
  "pacingModeType": "EVEN",
  "budgetType": "CURRENCY",
  "goalType": "CPC",
  "billingMethodType": "MARGIN",
  "dailyBudgetType": "SPECIFIED_AMOUNT",
  "dailyBudget": 11,
  "billingPrice": 2,
  "marginType": "TOTAL_BUDGET",
  "bidPrice": 1,
  "maxGoal": 1,
  "marginGoal": 25,
  "goalAmount": 1,
  "impDailyBudget": null,
  "isNativeEnabled": false,
  "completionThreshold": 0,
  "conversionList": [
    {
      "name": "testNewPixel",
      "beaconId": 762,
      "acceptViewThrough": true,
      "viewWindow": 2,
      "clickWindow": 4,
      "clickWindowUnitType": "DAY",
      "viewWindowUnitType": "HOUR",
      "beaconValuePc": 1.2,
      "viewBeaconValueDiscount": null
    }
  ],
  "schedule": {
    "startDateStr": "2018-03-10",
    "endDateStr": "2018-03-11",
    "budget": 1600
  },
  "feeList": []
}

Example: Create Impression Budget Display Line¶

To create a DISPLAY line with Impression-based budget, refer to the table and payload below.

Field	Value	Type
`mediaType`	`DISPLAY`	`string`
`billingMethodType`	`CPM_PRICE`	`string`
`billingPrice`	`Amount you want to pay for each 1000 impressions`	`number`
`impBudget`	`Total number of impressions you plan to buy`	`integer`

Example Request Body¶

{
  "name": "imp_line2",
  "orderId": 7633,
  "status": "PAUSED",
  "mediaType": "DISPLAY",
  "pacingModeType": "EVEN",
  "budgetType": "IMPRESSION",
  "goalType": "VCPM",
  "billingMethodType": "CPM_PRICE",
  "dailyBudgetType": "SPECIFIED_AMOUNT",
  "dailyBudget": 11,
  "impBudget": 1006,
  "billingPrice": 1,
  "marginType": "TOTAL_BUDGET",
  "bidPrice": 1,
  "maxGoal": 1.1,
  "marginGoal": 25,
  "goalAmount": 1,
  "impDailyBudget": 2,
  "isNativeEnabled": false,
  "completionThreshold": 0,
  "conversionList": [],
  "schedule": {
    "startDateStr": "2018-03-10",
    "endDateStr": null,
    "budget": 1
  },
  "feeList": []
}

Example: Create oCPC Display Line¶

To create a DISPLAY line with oCPC goal type, refer to the table and payload below.

Field	Value	Type
`mediaType`	`DISPLAY`	`string`
`billingMethodType`	`CPM_PRICE`	`string`
`goalType`	`OCPC`	`string`
`goalAmount`	`Target CPC`	`number`
`marginGoal`	`Profit Margin Goal %`	`number`

Example Request Body¶

{
  "name": "test-ocpc",
  "orderId": 200793,
  "mediaType": "DISPLAY",
  "billingMethodType": "CPM_PRICE",
  "billingPrice": 1,
  "marginType": "TOTAL_BUDGET",
  "dailyBudgetType": "AUTO_ALLOCATED",
  "bidPrice": 1,
  "goalType": "OCPC",
  "maxGoal": 1.1,
  "marginGoal": 25,
  "status": "ACTIVE",
  "goalAmount": 1.1,
  "impDailyBudget": null,
  "impBudget": 1255000,
  "pacingModeType": "EVEN",
  "isNativeEnabled": false,
  "completionThreshold": 0,
  "conversionList": [],
  "schedule": {
    "startDateStr": "2017-06-17",
    "endDateStr": "2017-11-01",
    "budget": 1255
  },
  "feeList": []
}

Example: Create CPCV Video Line¶

To create a VIDEO line with CPCV billing and goal, refer to the table and payload below.

Field	Value	Type
`mediaType`	`VIDEO`	`string`
`billingMethodType`	`CPCV`	`string`
`goalType`	`CPCV`	`string`
`billingPrice`	`Amount you want to pay for each completed video view`	`number`
`bidPrice`	`Max CPM price`	`number`
`goalAmount`	`Target CPCV`	`number`
`pacingMode`	`EVEN`	`string`
`maxGoal`	`Maximum goal price`	`number`

Example Request Body¶

{
  "name": "test-video5599",
  "orderId": 312515,
  "status": "ACTIVE",
  "mediaType": "VIDEO",
  "pacingModeType": "EVEN",
  "budgetType": "CURRENCY",
  "goalType": "CPCV",
  "billingMethodType": "CPCV",
  "dailyBudgetType": "SPECIFIED_AMOUNT",
  "dailyBudget": 1.25,
  "billingPrice": 1,
  "marginType": "TOTAL_BUDGET",
  "bidPrice": 1,
  "maxGoal": 1,
  "marginGoal": 25,
  "goalAmount": 1,
  "isNativeEnabled": false,
  "completionThreshold": 0,
  "schedule": {
    "startDateStr": "2018-03-10",
    "endDateStr": "2018-03-10",
    "budget": 1000
  }
}

Example: Create Line with Variable Costs¶

To create a line with variable cost tracking, refer to the table and payload below.

Field	Value	Type
`feeList`	see :ref:`feelist-resource`	`object`

Example Request Body¶

{
  "name": "test194",
  "orderId": 308869,
  "status": "PAUSED",
  "mediaType": "DISPLAY",
  "pacingModeType": "EVEN",
  "budgetType": "IMPRESSION",
  "goalType": "CPC",
  "billingMethodType": "CPM_PRICE",
  "dailyBudgetType": "SPECIFIED_AMOUNT",
  "impBudget": 1006,
  "impDailyBudget": 33,
  "dailyBudget": null,
  "billingPrice": 1,
  "marginType": "TOTAL_BUDGET",
  "bidPrice": 1,
  "maxGoal": 1,
  "marginGoal": 25,
  "goalAmount": 1,
  "isNativeEnabled": false,
  "completionThreshold": 0,
  "conversionList": [],
  "schedule": {
    "startDateStr": "2018-03-10",
    "endDateStr": "2018-03-10",
    "budget": 1000
  },
  "feeList": [
    {
      "typeName": "AD_SERVING",
      "name": "amc",
      "fee": 0.86
    }
  ]
}

Update Line¶

Update an existing line.

PUT /traffic/lines/{id}

Partial updates are supported (with the exception of feeList, see note below); values of supported fields which are not in the payload will remain unchanged.

Note

When updating variable costs using feeList, any existing entries will be removed automatically unless they included in the payload.

Parameters¶

The Line id is specified in the url path. All other fields are specified in the body of the application/json payload.

Example: Activate Paused Line¶

The following payload shows how to change the line status from PAUSED to ACTIVE.

Example Request Body¶

{
  "status": "ACTIVE"
}

Example: Update Line Budget & Start/End Dates¶

The following payload shows how to update the total budget and start/end dates of a line.

Example Request Body¶

{
  "schedule": {
    "startDateStr": "2017-09-22",
    "endDateStr": "2017-11-22",
    "budget": 250
  }
}

Example: Update Line with Conversion Pixel¶

The following payload shows how to add a conversion pixel to an existing line.

Example Request Body¶

{
  "conversionList": [
    {
      "lineId": 355775,
      "beaconId": 762,
      "acceptViewThrough": true,
      "viewWindow": 2,
      "clickWindow": 4,
      "clickWindowUnitType": "DAY",
      "viewWindowUnitType": "HOUR",
      "beaconValuePc": 1.2
    }
  ]
}

Example: Remove an Existing Conversion Pixel¶

The following payload shows how to remove an existing conversion pixel from a line. An existing conversion pixel can be removed by setting lineId to 0.

Example Request Body¶

{
  "conversionList": [
    {
      "id": 144856,
      "lineId": 0,
      "beaconId": 762
    }
  ]
}

Delete Lines¶

The DSP Traffic API does not support deletion of lines.