Audience Profile

This article describes resources and services you can use to view audience profiles for the past 30 days.

Overview

Use audience profile to quickly understand demographic information including audience size, demographics, locations, and devices for custom audiences. The Verizon Media DSP automatically generates audience insights for the custom audiences you build.

Note

For privacy purposes, Verizon Media DSP only generates audience insights for audiences with more than 1,000 users. Additionally, Verizon Media DSP requires two days to gather enough history for the audience insights to be accurate.

You can view audience profiles through the following criteria.

Criteria

Description

Audience Size

Total audience reach for each day in the past 30 days.

Audience Age

Audience demographic information broken down by age groups:

  • 13-17

  • 18-24

  • 25-34

  • 35-44

  • 45-54

  • 55-64

  • 65Plus

  • Unknown

Audience Gender

Audience demographic information broken down by gender:

  • MALE

  • FEMALE

  • UNKNOWN

Audience Device

Audience information broken down by the following device types:

  • Desktop

  • Phone

  • Tablet

  • Connected_TV

  • Unknown_mobile

  • Unknown

Audience Location

Audience information broken down by locations (continents and countries).

Endpoint

View an audience profile.

GET /traffic/audiences/audienceprofile?segmentId={segmentId}

Parameters

Parameter

Description

Data Type

segmentId

Specifies the audience ID.

integer

Example Request URL

GET https://dspapi.admanagerplus.yahoo.com/traffic/audiences/audienceprofile?segmentId=12345

Example Response

{
  "response": {
    "audienceSize": [
      {
        "timestamp": "2019-10-27T00:00:00.000Z",
        "count": 231411
      },
      {
        "timestamp": "2019-10-28T00:00:00.000Z",
        "count": 201326
      }
    ],
    "age": [
      {
        "name": "13-17",
        "count": 52110,
        "uniqueCount": 34502
      },
      {
        "name": "18-24",
        "count": 82111,
        "uniqueCount": 42120
      },
      {
        "name": "25-34",
        "count": 91203,
        "uniqueCount": 43688
      },
      {
        "name": "35-44",
        "count": 78842,
        "uniqueCount": 43893
      },
      {
        "name": "45-54",
        "count": 49231,
        "uniqueCount": 18396
      },
      {
        "name": "55-64",
        "count": 18424,
        "uniqueCount": 8829
      },
      {
        "name": "65Plus",
        "count": 7821,
        "uniqueCount": 2194
      },
      {
        "name": "Unknown",
        "count": 49281,
        "uniqueCount": 22812
      }
    ],
    "device": [
      {
        "name": "Desktop",
        "count": 53210,
        "uniqueCount": 32845
      },
      {
        "name": "Phone",
        "count": 152336,
        "uniqueCount": 90132
      },
      {
        "name": "Tablet",
        "count": 10321,
        "uniqueCount": 8033
      },
      {
        "name": "ConnectedTV",
        "count": 1328,
        "uniqueCount": 653
      },
      {
        "name": "Other",
        "count": 74231,
        "uniqueCount": 44392
      }
    ],
    "gender": [
      {
        "name": "MALE",
        "count": 321872,
        "uniqueCount": 234212
      },
      {
        "name": "FEMALE",
        "count": 549910,
        "uniqueCount": 411927
      },
      {
        "name": "UNKNOWN",
        "count": 3024,
        "uniqueCount": 583
      }
    ],
    "location": [
      {
        "continent": "Asia",
        "countries": [
          {
            "name": "Singapore",
            "count": 3210,
            "uniqueCount": 883
          },
          {
            "name": "Korea",
            "count": 5323,
            "uniqueCount": 1737
          }
        ]
      },
      {
        "continent": "Africa",
        "countries": [
          {
            "name": "Lesotho",
            "count": 921,
            "uniqueCount": 533
          },
          {
            "name": "Ghana",
            "count": 1212,
            "uniqueCount": 835
          }
        ]
      }
    ]
  },
  "errors": null,
  "timeStamp": "2019-11-23T20:08:38Z"
}