Mail Domain Audiences

This article describes resources and services you can use to view, create, and update mail domain audiences.

Overview

A mail domain audience includes Yahoo Mail customers associated with one or more email domains. The customer may have received email from certain domains, not received email from certain domains, or both.

All mail domain audiences are defined by one or more mail domains identified by categoryIds.

Hierarchy

You can define a Mail Domain audience at the seat level or the advertiser level.

  • Seat-level audiences are shared by every advertiser in the seat.
  • Advertiser-level audiences are specific to a single advertiser.

Endpoint

/traffic/audiences/mrt

Use the following HTTP methods:

  • Use the GET method to view a mail domain audience.
  • Use the POST method to create a new mail domain audience.
  • Use the PUT method to update an existing mail domain audience.

The Read Mail Domain resource returns mail domain data:

/traffic/audience/domainlookups

The Read Mail Domain Category resource returns domain category data:

/traffic/audience/mrt/categories

Resources

The Mail Domain audience object contains the following fields:

Field Description Data Type Create Update
id Specifies the audience ID. integer N/A Required
name Specifies the name of the audience. string Required Optional
status

Specifies the current status of the audience.

Allowed values:

  • ACTIVE: you can target the audience.
  • INACTIVE: you cannot target the audience.

Defaults to ACTIVE if you don’t specify a value.

string Optional Optional
accountId

Specifies the advertiser ID.

If you specify an advertiser ID, you can only use the audience for that advertiser’s campaigns.

To learn more, see Advertisers.

integer Required for advertiser-level audiences; do not use for seat-level audiences. Required for advertiser-level audiences; do not use for seat-level audiences.
retentionDays

Specifies the date by which a user must have received an email to be included in the audience (in days, counting back from the current date).

Allowed values: 3, 4, 5, 7, 10, 14, 15, 21, 30, 45, 60, 90.

Defaults to 30 if you don’t specify a value.

integer Optional Optional
domains

Specifies an array of domains. The audience includes consumers who have received email from any of the specified domains. You can search for available domains or provide other values.

You can use the Mail Domains resource to retrieve available domains. To learn more, see View Mail Domains.

To remove existing values, specify an empty array.

array Optional Optional
excludeDomains

Specifies an array of domains. A consumer is excluded from the audience if they receive mail from any of the specified domains.

You can use the Mail Domains resource to retrieve available domains. To learn more, see View Mail Domains.

To remove existing values, specify an empty array.

array Optional Optional
categoryIds

Specifies an array of categories. The audience includes consumers who have received mail from a domain belonging to the specified categories.

You can use the Mail Domains Audience Categories resource to retrieve mail domain audience categories. To learn more, see View Mail Domain Categories.

To remove existing values, specify an empty array.

array Required if you do not specify domains or excludeDomains. Required if you do not specify domains or excludeDomains.
createdAt A read-only field that specifies when the audience was created. string N/A N/A

View Mail Domain Audience

View a specific mail domain audience.

GET /traffic/audiences/mrt/{id}?accountId={accountId}

Parameters

Parameters Parameter Type Description Data Type Required/Optional
id path Specifies the audience ID. integer Required
accountId query Specifies the advertiser ID. integer Required for advertiser-level audiences. Do not use for seat-level audiences.

Example Request URL (Seat-Level)

GET https://dspapi.admanagerplus.yahoo.com/traffic/audiences/mrt/50305006

Example Response (Seat-Level)

{
  "response": {
    "id": 50305006,
    "name": "mail_mrt3303",
    "domains": [
      "yahoo.com"
    ],
    "excludeDomains": [
      "supportnetflixupt.com"
    ],
    "createdAt": "2017-08-21",
    "status": "ACTIVE",
    "categoryIds": [
       1,
       2,
       3
    ],
    "retentionDays": 30
  },
  "errors": null,
  "timeStamp": "2017-08-21T21:30:08Z"
}

Example Request URL (Advertiser-Level)

GET https://dspapi.admanagerplus.yahoo.com/traffic/audiences/mrt/50305018?accountId=1356341

Example Response (Advertiser-Level)

{
  "response": {
    "id": 50305018,
    "name": "mail_mrt33035",
    "accountId": 1356341,
    "domains": [
      "yahoo.com"
    ],
    "excludeDomains": [
      "supportnetflixupt.com"
    ],
    "createdAt": "2017-08-21",
    "status": "ACTIVE",
    "categoryIds": [
       1,
       2,
       3
    ],
    "retentionDays": 30
  },
  "errors": null,
  "timeStamp": "2017-08-21T21:40:44Z"
}

Create Mail Domain Audience

Create a new mail domain audience.

POST /traffic/audiences/mrt

Note

Mail domain audiences take about 48 hours to populate.

Parameters

All fields are specified in the body of the application/json payload.

Example Request URL

POST https://dspapi.admanagerplus.yahoo.com/traffic/audiences/mrt

Example Request Body (Seat-Level)

{
  "retentionDays": 30,
  "name": "mail_mrt330322",
  "domains": [
    "yahoo.com"
  ],
  "excludeDomains": [
    "supportnetflixupt.com"
  ],
  "categoryIds": [
     7,
     8,
     9
  ],
  "status": "ACTIVE"
}

Example Response (Seat-Level)

{
  "response": {
    "id": 50305059,
    "name": "mail_mrt330322",
    "domains": [
      "yahoo.com"
    ],
    "excludeDomains": [
      "supportnetflixupt.com"
    ],
    "createdAt": "2017-08-21",
    "status": "ACTIVE",
    "categoryIds": [
       7,
       8,
       9
    ],
    "retentionDays": 30
  },
  "errors": null,
  "timeStamp": "2017-08-21T22:53:03Z"
}

Example Request Body (Advertiser-Level)

{
  "retentionDays": 30,
  "name": "mail_mrt33035",
  "domains": [
    "yahoo.com"
  ],
  "excludeDomains": [
    "supportnetflixupt.com"
  ],
  "categoryIds": [
     7,
     8,
     9
  ],
  "status": "ACTIVE",
  "accountId": 1356341
}

Example Response (Advertiser-Level)

{
  "response": {
    "id": 50305018,
    "name": "mail_mrt33035",
    "accountId": 1356341,
    "domains": [
      "yahoo.com"
    ],
    "excludeDomains": [
      "supportnetflixupt.com"
    ],
    "createdAt": "2017-08-21",
    "status": "ACTIVE",
    "categoryIds": [
       7,
       8,
       9
    ],
    "retentionDays": 30
  },
  "errors": null,
  "timeStamp": "2017-08-21T21:39:10Z"
}

Update Mail Domain Audience

Update an existing mail domain audience.

PUT /traffic/audiences/mrt/{id}

Partial updates are supported for all fields except excludeDomains; values of supported fields that are not in the payload remain unchanged.

Parameters

The audience id is specified in the endpoint path. All other fields are specified in the body of the application/json payload.

Example Request URL (Seat-Level)

PUT https://dspapi.admanagerplus.yahoo.com/traffic/audiences/mrt/50305006

Example Request Body (Seat-Level)

{
  "domains": [
    "yahoo.com",
    "gmail.com"
  ],
  "categoryIds": [
     7,
     8,
     9
    ]
}

Example Response (Seat-Level)

{
  "response": {
    "id": 50305006,
    "name": "mail_mrt3303",
    "domains": [
      "yahoo.com",
      "gmail.com"
    ],
    "createdAt": "2017-08-21",
    "status": "ACTIVE",
    "categoryIds": [
       7,
       8,
       9
    ],
    "retentionDays": 30
  },
  "errors": null,
  "timeStamp": "2017-08-21T22:41:36Z"
}

Example Request URL (Advertiser-Level)

PUT https://dspapi.admanagerplus.yahoo.com/traffic/audiences/mrt/50305018?accountId=1356341

Example Request Body (Advertiser-Level)

{
  "name": "mail_mrt33035",
  "status": "INACTIVE"
}

Example Response (Advertiser-Level)

{
  "response": {
    "id": 50305018,
    "name": "mail_mrt33035",
    "accountId": 1356341,
    "domains": [
      "google.com"
    ],
    "createdAt": "2017-08-21",
    "status": "INACTIVE",
    "categoryIds": [
       7,
       8,
       9
    ],
    "retentionDays": 7
  },
  "errors": null,
  "timeStamp": "2017-08-21T22:29:22Z"
}

Delete Mail Domain Audience

The DSP Traffic API does not support the deletion of mail domain audiences.

View Mail Domains

Search for available mail domains.

GET /traffic/audiences/domainlookups?query={query}&page={page}&limit={limit}&sort={sort}&dir={dir}

Parameters

The following query parameters are all optional.

The response is a list of matching domains with the number of unique users for each entry.

Example Request URL

GET https://dspapi.admanagerplus.yahoo.com/traffic/audiences/domainlookups?query=netflix&limit=2

Example Response

{
  "response": [
    {
      "id": 1,
      "name": "mailer.netflix.com",
      "metrics": {
        "uniqueUsers": 22198906
      }
    },
    {
      "id": 2,
      "name": "whats-on-netflix.com",
      "metrics": {
        "uniqueUsers": 5930
      }
    }
  ],
  "errors": null,
  "timeStamp": "2017-08-19T04:54:34Z"
}

View Mail Domain Categories

Create audiences and target them using mail domain categories and subcategories like Automotive domains, Animal and Pet-related domains, etc.

Use the Read Mail Domain Categories resource to retrieve a list of MRT (mail retargeting) categories that you can use to create mail domain audiences.

GET /traffic/audiences/mrt/categories

Example Request URL

GET https://dspapi.admanagerplus.yahoo.com/traffic/audiences/mrt/categories

The resource takes no parameters.

Example Response

{
  "response": [
    {
      "id": 1,
      "category": "Animals and Pets"
    },
    {
      "id": 2,
      "category": "Automotive"
    },
    {
      "id": 3,
      "category": "Computers"
    },
    {
      "id": 4,
      "category": "Coupons"
    },
    {
      "id": 5,
      "category": "Entertainment"
    },
    {
      "id": 6,
      "category": "Movies",
      "parentCategoryId": 5
    },
    {
      "id": 7,
      "category": "Music",
      "parentCategoryId": 5
    },
    {
      "id": 8,
      "category": "Television",
      "parentCategoryId": 5
    },
    {
      "id": 9,
      "category": "Ticketing and Live Events",
      "parentCategoryId": 5
    },
    {
      "id": 10,
      "category": "Entertainment—Other",
      "parentCategoryId": 5
    },
    {
      "id": 11,
      "category": "Finance"
    },
    {
      "id": 12,
      "category": "Banking",
      "parentCategoryId": 11
    },
    {
      "id": 13,
      "category": "Credit Cards",
      "parentCategoryId": 11
    },
    {
      "id": 14,
      "category": "Identity Theft and Fraud Protection",
      "parentCategoryId": 11
    },
    {
      "id": 15,
      "category": "Insurance",
      "parentCategoryId": 11
    },
    {
      "id": 16,
      "category": "Investment",
      "parentCategoryId": 11
    },
    {
      "id": 17,
      "category": "Loans and Mortgages",
      "parentCategoryId": 11
    },
    {
      "id": 18,
      "category": "Tax",
      "parentCategoryId": 11
    },
    {
      "id": 19,
      "category": "Finance—Other",
      "parentCategoryId": 11
    },
    {
      "id": 20,
      "category": "Food and Nutrition"
    },
    {
      "id": 21,
      "category": "Beverages",
      "parentCategoryId": 20
    },
    {
      "id": 22,
      "category": "Groceries",
      "parentCategoryId": 20
    },
    {
      "id": 23,
      "category": "Nutrition and Supplements",
      "parentCategoryId": 20
    },
    {
      "id": 24,
      "category": "Recipes",
      "parentCategoryId": 20
    },
    {
      "id": 25,
      "category": "Restaurants",
      "parentCategoryId": 20
    },
    {
      "id": 26,
      "category": "Health and Beauty"
    },
    {
      "id": 27,
      "category": "Beauty and Personal Care",
      "parentCategoryId": 26
    },
    {
      "id": 28,
      "category": "Health",
      "parentCategoryId": 26
    },
    {
      "id": 29,
      "category": "Hobbies"
    },
    {
      "id": 30,
      "category": "Jobs"
    },
    {
      "id": 31,
      "category": "Life Stages"
    },
    {
      "id": 32,
      "category": "Education",
      "parentCategoryId": 31
    },
    {
      "id": 33,
      "category": "Moving",
      "parentCategoryId": 31
    },
    {
      "id": 34,
      "category": "Parenting and Children",
      "parentCategoryId": 31
    },
    {
      "id": 35,
      "category": "Wedding",
      "parentCategoryId": 31
    },
    {
      "id": 36,
      "category": "Life Stages—Other",
      "parentCategoryId": 31
    },
    {
      "id": 37,
      "category": "Marketing and Advertising"
    },
    {
      "id": 39,
      "category": "Marketing and Advertising—Other",
      "parentCategoryId": 37
    },
    {
      "id": 40,
      "category": "Military"
    },
    {
      "id": 41,
      "category": "News"
    },
    {
      "id": 42,
      "category": "Politics"
    },
    {
      "id": 43,
      "category": "Religion"
    },
    {
      "id": 44,
      "category": "Retail"
    },
    {
      "id": 45,
      "category": "Apparel",
      "parentCategoryId": 44
    },
    {
      "id": 46,
      "category": "Gifts",
      "parentCategoryId": 44
    },
    {
      "id": 47,
      "category": "Home",
      "parentCategoryId": 44
    },
    {
      "id": 48,
      "category": "Home Improvement",
      "parentCategoryId": 44
    },
    {
      "id": 49,
      "category": "Luxury Goods",
      "parentCategoryId": 44
    },
    {
      "id": 50,
      "category": "Office Supply",
      "parentCategoryId": 44
    },
    {
      "id": 51,
      "category": "Retail—Other",
      "parentCategoryId": 44
    },
    {
      "id": 52,
      "category": "Romance and Dating"
    },
    {
      "id": 53,
      "category": "Small Business and B2B"
    },
    {
      "id": 54,
      "category": "Social Networks"
    },
    {
      "id": 55,
      "category": "Sports"
    },
    {
      "id": 56,
      "category": "Technology and Electronics"
    },
    {
      "id": 57,
      "category": "Telecommunications"
    },
    {
      "id": 58,
      "category": "Travel"
    },
    {
      "id": 59,
      "category": "Vacations",
      "parentCategoryId": 58
    },
    {
      "id": 60,
      "category": "Air and Charter",
      "parentCategoryId": 58
    },
    {
      "id": 61,
      "category": "Car Rental",
      "parentCategoryId": 58
    },
    {
      "id": 62,
      "category": "Cruises",
      "parentCategoryId": 58
    },
    {
      "id": 63,
      "category": "Hotels and Lodging",
      "parentCategoryId": 58
    },
    {
      "id": 64,
      "category": "Travel—Other",
      "parentCategoryId": 58
    },
    {
      "id": 65,
      "category": "Trucking and Freight"
    },
    {
      "id": 66,
      "category": "Utilities and Energy"
    }
  ],
  "errors": null,
  "timeStamp": "2018-01-05T21:52:10Z"
}