Creatives¶

This article describes resources and services for reading, adding, and updating display and video creatives individually and in bulk.

Overview¶

A creative is an object that defines the image or video asset that is the foundation of an ad.

The creative identifies the file type (image or video file), the advertising environment (native or web), and the file hosting information (Oath or third-party). Depending on the creativeType, a variety of additional attributes may be optional or required.

The Verizon Media DSP API supports the following types of creatives:

DISPLAY_HOSTED: A hosted display creative defines an image asset that is hosted by Oath. If the creativeType is DISPLAY_HOSTED, the creative is defined by a landingPageUrl and the content of the creative (binaryData and largeMobileImageData).
DISPLAY_THIRD_PARTY: A third-party display creative defines an image asset that is hosted by a third-party server. If the creativeType is DISPLAY_THIRD_PARTY, the creative is defined by its adBehaviorType, isThirdPartyCodeSecure, thirdPartyCode, adType, and adChoicesEnabled attributes.
NATIVE_DISPLAY: A native display creative defines an image asset that integrates with mobile content layouts. If the creativeType is NATIVE_DISPLAY, the creative is defined by a landingPageUrl and the content of the creative (binaryData, smallBinaryData, and smallImageBinaryData).
NATIVE_VIDEO: A native video creative defines a video asset that integrates with mobile content layouts. If the creativeType is NATIVE_VIDEO, the creative is defined by the content of the creative (binaryData, smallBinaryData, and nativeVideoImageData).
VIDEO_HOSTED: A third-party video creative defines a video asset that is hosted by a third-party server. If the creativeType is VIDEO_HOSTED, the creative is defined by a adBehaviorType and the content of the creative (binaryData).
VIDEO_THIRD_PARTY: A third-party video creative defines a video asset that is hosted by a third-party server. If the creativeType is VIDEO_THIRD_PARTY, the creative is defined by its adBehaviorType and creativeTagUrl attributes.
AUDIO_HOSTED: A third-party audio creative defines an audio asset that is hosted by a third-party server. If the creativeType is AUDIO_HOSTED, the creative is defined by a adBehaviorType and the content of the creative (binaryData).

A single creative may be used in many different ads. Every ad is defined by a creative, which is identified by its creativeId. To learn more, see /traffic/ad/index.

Endpoint¶

You can use this endpoint to read, create, and update both display and video creative objects.

/traffic/creatives

The action taken depends on the HTTP method and the parameters specified.

Use the POST method to add new display, video, or audio creatives.
Use the PUT method to update individual display, video, or audio creatives.
Use the PATCH method to update display, video, and audio creatives in bulk.

Resources¶

Creatives are managed and tracked using the creative object.

Creative Object¶

All creatives are defined by a unique id, a name, its status, an advertiser accountId, and a creativeType.

Additional fields may be required depending on whether it is a display creative or a video creative.

Field	Description	Data Type
`id`	Specifies the creative ID.	`integer`
`name`	Specifies the name of the creative. `Note:` If you update the name of the creative, the names of all linked ads are updated as well with the name specified for the creative.	`string`
`status`	Specifies the current status of the creative. `ACTIVE` - Active `INACTIVE` - Inactive	`string`
`accountId`	Specifies the advertiser ID. To learn more, see Advertisers.	`integer`
`landingPageUrl`	Specifies the URL that redirects to the landing page. May be a click tracker or landing page URL.	`string`
`mimeType`	Specifies the creative MIME type. For example, `image/png`, `video/mp4`, `audio/ogg` To learn more, see Ad/Creative MIME Types.	`string`
`creativeType`	Specifies the creative type. `DISPLAY_HOSTED` `DISPLAY_THIRD_PARTY` `VIDEO_HOSTED` `VIDEO_THIRD_PARTY` `NATIVE_DISPLAY` `NATIVE_VIDEO` `AUDIO_HOSTED`	`string`
`creativeImpressionTracking`	An array of `creativeImpressionTracking` objects. To learn more, see Creative Impression Tracking Object.	`array`
`customIdentifierValues`	Specifies an array of `customIdentifier` objects. To learn more, see Custom Identifier Object.	`array`
`adBehaviorType`	Specifies ad behavior. To learn more, see Ad Behavior Types.	`string`
`isSmartAd`	Specifies whether the creative is a Smart Ad. If `true`, the creative is a Smart Ad. If `false`, the creative is not a Smart Ad.	`boolean`
`updatedAt`	A read-only field that specifies the time of the last update.	`string`
`content`	Content object contains the following fields for providing hosted and native creative binary data: `binaryData` - Base64 encoded creative image/video. Required if `creativeType` is `DISPLAY_HOSTED`, `VIDEO_HOSTED`, `NATIVE_DISPLAY`, `NATIVE_VIDEO` or `AUDIO_HOSTED`. `largeMobileImageData` - Base64 encoded mobile web image. Required if `creativeType` is `DISPLAY_HOSTED` `smallBinaryData` - Base64 encoded advertiser logo. equired when `creativeType` is `NATIVE_DISPLAY`, and `NATIVE_VIDEO` `smallImageBinaryData` - Base64 encoded image file for mobile image. Required if `creativeType` is `NATIVE_DISPLAY`. `nativeVideoImageData` - Base64 encoded main cover image file. Required if `creativeType` is `NATIVE_VIDEO`	`object`
`details`	Details object contains information on creative media such as URLs for videos or images. It is read-only for all creative types except for `NATIVE_DISPLAY` and `NATIVE_VIDEO`. To learn more, see Details Object.	`object`
`layout`	Specifies the layout ad size of the creative. To learn more, see Layouts.	`string`
`adChoicesEnabled`	Indicates whether AdChoices CLEAR Ad Notice enabled. Required if the `creativeType` is `DISPLAY_THIRD_PARTY`, `DISPLAY_HOSTED` or `VIDEO_THIRD_PARTY`. If `true`, display a CLEAR Ad Notice on or near the ad. If `false`, do not display a CLEAR Ad Notice notification.	`boolean`
`isThirdPartyCodeSecure`	Indicates whether an ad tag is secure for third-party creatives. Required if `creativeType` is `DISPLAY_THIRD_PARTY` or `VIDEO_THIRD_PARTY`. If `true`, the ad tag is secure for third-party creatives. If `false`, the ad tag is unsecure for third-party creatives.	`boolean`
`adxCategories`	An array of ADX categories. Supported categories: `ALCOHOL_AD`	`array`
`thirdPartyCode`	Specifies a third-party ad tag. Required if `creativeType` is `DISPLAY_THIRD_PARTY`.	`string`
`adType`	Specifies the ad type. Required if `creativeType` is `DISPLAY_THIRD_PARTY`. `BANNER` `RICH_MEDIA` `MRAID`	`string`
`userInteractions`	Specifies user interaction. Required if the display creative’s `adType` is `RICH_MEDIA`. Options include: `ON_LOAD` `ON_CLICK` `ON_HOVER`	`array`
`expandDirections`	Specifies the expandable direction. Options include: `LEFT` `RIGHT` `UP` `DOWN` `FULLSCREEN` `AUTOMATIC` Required if the display creative’s `adType` is `RICH_MEDIA`.	`array`
`creativeTagUrl`	Specifies the VAST URL for the creatives. Required if the `creativeType` is `VIDEO_THIRD_PARTY`.	`string`
`creativeCompanionBanner`	Specifies the a `creativeCompanionBanner` object. To learn more, see Creative Companion Banner Object.	`object`

Creative Impression Tracking Object¶

You can set up multiple impression tracking URLs and/or a single click tracking URL for the creative to track impressions or clicks in the ad server of your choice (such as Doubleclick or Sizmek) and using Verizon Media’s reporting.

Verizon Media DSP uses the click tracking URL during live ad serving to redirect the user to the final landing page destination. If the landing page URL and the final destination of the click tracking URL are different, then the SSP and Verizon Media will flag the creative during the creative audit process.

The creativeImpressionTracking object is defined by the following fields:

Field	Description	Data Type
`id`	Specifies the ID of the tracker.	`integer`
`impTrackerUrl`	Specifies the URL of the tracker.	`string`
`trackingEventType`	Specifies the event type of the tracker. If the `creativeType` is `DISPLAY_HOSTED`, `DISPLAY_THIRD_PARTY`, or `NATIVE_DISPLAY` valid values include: `IMPRESSION` If the `creativeType` is `VIDEO_HOSTED` or `VIDEO_THIRD_PARTY`, valid values include: `IMPRESSION` `PERCENT_25` `PERCENT_50` `PERCENT_75` `PERCENT_100` `CLICK` If the `creativeType` is `NATIVE_DISPLAY` or `NATIVE_VIDEO`, valid values include: `JAVASCRIPT`	`string`

Field

Description

Data Type

id

Specifies the ID of the tracker.

integer

impTrackerUrl

Specifies the URL of the tracker.

string

trackingEventType

Specifies the event type of the tracker.

If the creativeType is DISPLAY_HOSTED, DISPLAY_THIRD_PARTY, or NATIVE_DISPLAY valid values include:

IMPRESSION

If the creativeType is VIDEO_HOSTED or VIDEO_THIRD_PARTY, valid values include:

IMPRESSION
PERCENT_25
PERCENT_50
PERCENT_75
PERCENT_100
CLICK

If the creativeType is NATIVE_DISPLAY or NATIVE_VIDEO, valid values include:

JAVASCRIPT

string

Note

Do not add multiple Javascript impression-tracking pixels to the creative. You should only designate one Javascript pixel. Additional Javascript pixels will not be used.

Example Payload¶

{
  "creativeImpressionTracking": [
    {
      "id": 1,
      "impTrackerUrl": "http://yahoo.com",
      "trackingEventType": "IMPRESSION"
    },
    {
      "id": 2,
      "impTrackerUrl": "https://ad.doubleclick.net/ddm/ad/ord=${REQUESTID};dc_lat=;dc_rdid=",
      "trackingEventTypeId": "PERCENT_100"
    }
  ]
}

Custom Identifier Object¶

The customIdentifier object defines an identifier for a creative. Must be specified when you add a creative. Optional when updating a creative.

Field	Description	Data Type
`id`	Specifies the the identifier ID.	`integer`
`identifierValue`	Specifies the identifier value.	`string`

Example Payload¶

{
  "customIdentifierValues": [
    {
      "id": 1,
      "identifierValue": "Value1",
    },
    {
      "id": 2,
      "identifierValue": "Value2",
    }
  ]
}

Creative Companion Banner Object¶

The creativeCompanionBanner object defines a banner object for a video creative.

Field	Description	Data Type
`id`	Specifies the ID number of the creative companion banner.	`integer`
`campanionBinaryData`	Specifies the Base64 encoded image.	`string`
`mimeType`	Specifies the creative companion banner’s mime type. Options include: `image/jpeg` `image/png` `image/gif` `zip`	`string`
`name`	Specifies the name of the creative companion banner.	`string`

Example Payload¶

{
  "name": "hostedVideoPOSTMAN",
  "landingPageUrl": "http://abc.com",
  "accountId": 1356341,
  "creativeType": "VIDEO_HOSTED",
  "status": "ACTIVE",
  "adxCategories": [
    "ALCOHOL_AD"
  ],
  "adBehaviorType": "Ad Bar",
  "content": {
    "binaryData": "BASE64VIDEO"
  },
  "companionBanner": {
    "companionBinaryData": "iVBORw0KGg...",
    "mimeTypeId": "image/jpeg",
    "Name": "cloud1"
  }
}

Details Object¶

details is a read-only object that provides information on creative media.

Field	Description	Data Type
`title`	For `NATIVE_DISPLAY` and `NATIVE_VIDEO` creatives, specifies the ad title.	`string`
`description`	For `NATIVE_DISPLAY` and `NATIVE_VIDEO` creatives, specifies the ad description.	`string`
`companyName`	For `NATIVE_DISPLAY` and `NATIVE_VIDEO` creatives, specifies the advertiser name.	`string`
`callToAction`	For `NATIVE_DISPLAY` and `NATIVE_VIDEO` creatives, specifies the custom call to action text.	`string`
`duration`	For `VIDEO_HOSTED` and `VIDEO_THIRD_PARTY` creatives, specifies duration of the video.	`integer`
`images`	Contains URLs for the raw files. `creativeFileUrl` - For `VIDEO_HOSTED` and `DISPLAY_HOSTED` creatives, URL of the raw file (video or image depending on the creative type). `imageSecuredUrl` - For `NATIVE_DISPLAY` and `NATIVE_VIDEO` creatives, URL of the main image. `smallImageSecuredUrl` - For `NATIVE_DISPLAY` creatives, URL of the mobile image. `largeMobileImageSecuredUrl` - For `NATIVE_DISPLAY` creatives, URL of the mobile web image. `iconImageSecuredUrl` - For `NATIVE_DISPLAY` creatives, URL of the advertiser logo image.	`string`
`creativeMedia`	For `VIDEO_HOSTED` and `VIDEO_THIRD_PARTY` creatives, the video is transcoded into various formats. It contains the following fields: `id` - Creative media id. `mediaMimeType` - MIME type. Refer to `value` field from the Ad/Creative MIME Types response. For example, `image/png`, `video/mp4`. `bitRate` - Bit rate of the transcoded video. `frameRate` - Frame rate of the transcoded video. `width` - Width of the transcoded video. `height` - Height of the transcoded video. `mediaUrl` - URL of the transcoded video file.	`array`

Example Response¶

{
  "details": {
    "duration": 6,
    "images": {
      "creativeFileUrl": "https://s.yimg.com/zi/raw-videos/281ee3b6-ff8a-4faf-820c-3736ed8af6e9.mp4"
    },
    "creativeMedia": [
      {
        "mediaMimeType": "video/mp4",
        "id": 637825,
        "bitRate": 235,
        "frameRate": 30,
        "mediaUrl": "http://edgecast-vod.yimg.com/brdsp-dev/c7269865-d316-53ea-b8d3-3c85ba77eefd/video_output_6.mp4",
        "mimeType": 11,
        "width": 320,
        "height": 240
      },
      {
        "mediaMimeType": "video/mp4",
        "id": 637824,
        "bitRate": 131,
        "frameRate": 15,
        "mediaUrl": "http://edgecast-vod.yimg.com/brdsp-dev/c7269865-d316-53ea-b8d3-3c85ba77eefd/video_output_5.mp4",
        "mimeType": 11,
        "width": 256,
        "height": 192
      }
    ]
  }
}

Read Creatives by ID¶

Returns the specified creative.

GET /traffic/creatives/{id}

The service takes a single parameter, a creative id that is specified in the URL path.

The response returns the creative associated with the specified ID.

Parameters¶

Parameter	Parameter Type	Description	Data Type	Required
`id`	path	Specifies the creative ID.	`integer`	Y

Example Request¶

GET https://dspapi.admanagerplus.yahoo.com/traffic/creatives/370529

Example Response¶

{
  "response": {
    "status": "ACTIVE",
    "mimeType": "image/jpeg",
    "creativeType": "DISPLAY_HOSTED",
    "layout": "300x250",
    "adBehaviorType": "Interactive - Banner",
    "id": 556057,
    "accountId": 1356341,
    "name": "Mail Creative",
    "landingPageUrl": "https://www.yahoo.com",
    "landingPageDomain": "https://www.yahoo.com",
    "adChoicesEnabled": true,
    "updatedAt": "2019-05-17T22:45:03Z",
    "details": {
      "images": {
        "creativeFileUrl": "http://l.yimg.com/ff/pbp/creatives/db15e4b1-7eb4-4619-8028-27ebfde5a495102902407536230059.jpeg",
        "imageSecuredUrl": "https://s.yimg.com/ff/pbp/creatives/db15e4b1-7eb4-4619-8028-27ebfde5a495102902407536230059.jpeg"
      },
      "creativeMedia": []
    },
    "customIdentifierValues": [
      {
        "id": 1014,
        "identifierValue": "35353535353535"
      },
      {
        "id": 1013,
        "identifierValue": "123"
      }
    ]
  },
  "errors": null,
  "timeStamp": "2019-09-25T18:59:11Z"
}

Read Creatives by Query¶

Returns a filtered list of creatives.

GET /traffic/creatives?accountId={accountId}&category={category}&adformat={adformat}&nonBriefGet={nonBriefGet}&query={query}&page={page}&limit={limit}&sort={sort}&dir={dir}

All of the accepted parameters are query parameters.

Parameters¶

Parameter	Description	Data Type	Required
`accountId`	Specifies the advertiser ID.	`integer`	Y
`category`	Specifies the creative type. Options include: `display` `video` `audio` `native_d` `native_v`	`string`	N
`adformat`	Specifies the ad format type. Options include: `image` `video` `audio`	`string`	N
`nonBriefGet`	Specifies the verbosity of the response. Options include: `true` - Return all supported and relevant fields. `false` (Default) - Return most common fields.	`boolean`	N
`name`	Specifies the creative name.	`string`	N
`creativeIds`	Specifies comma-separated creative ID values.	`string`	N
`query`	Specifies the search term. Use URL encoding conventions (i.e. a space should be replaced with a `+` or `%20`).	`string`	N
`page`	Specifies the page number.	`integer`	N
`limit`	Specifies the total number of items to return. Maximum allowed value is `100`.	`integer`	N
`sort`	Specifies the column to sort by.	`string`	N
`dir`	Specifies the sort direction: `asc` `desc`	`string`	N

Note

If both category and adformat are specified, the adformat filter will be ignored.

Example Request¶

GET https://dspapi.admanagerplus.yahoo.com/traffic/creatives?accountId=1356341&category=video&page=1&limit=2

Example Response¶

{
  "response": [
    {
      "status": "INACTIVE",
      "mimeType": "application/javascript",
      "creativeType": "VIDEO_THIRD_PARTY",
      "id": 516976,
      "accountId": 1356341,
      "name": "Test Creative",
      "landingPageUrl": "https://www.facebook.com",
      "landingPageDomain": "https://www.facebook.com",
      "adChoicesEnabled": true,
      "isThirdPartyCodeSecure": true,
      "creativeTagUrl": "https://s.yimg.com/cv/ae/1478818651857/2971479843340.xml",
      "updatedAt": "2019-07-23T07:28:57Z",
      "details": {
        "duration": 30,
        "images": {},
        "creativeMedia": [
          {
            "mediaMimeType": "application/javascript",
            "id": 7144841,
            "bitRate": -1,
            "frameRate": 1,
            "mediaUrl": "https://s.yimg.com/cv/ae/1478818651857/2971479843340.js",
            "mimeType": 10,
            "width": 640,
            "height": 360
          }
        ]
      },
      "isSmartAd": false
    },
    {
      "status": "INACTIVE",
      "mimeType": "video/mp4",
      "creativeType": "VIDEO_HOSTED",
      "adBehaviorType": "Standard Pre-Roll Video",
      "id": 530957,
      "accountId": 1356341,
      "name": "The World of Autism PSA - 30 sec [mp4]",
      "landingPageUrl": "https://www.autismspeaks.org/what-autism/learn-signs",
      "landingPageDomain": "https://www.autismspeaks.org/what-autism/learn-signs",
      "adChoicesEnabled": true,
      "updatedAt": "2019-07-27T00:41:58Z",
      "details": {
        "duration": 30,
        "images": {
          "creativeFileUrl": "http://l.yimg.com/ff/pbp/creatives/ef5cac5f-92bd-4b05-af6e-13309c017ab13350401952247988883.mp4",
          "imageSecuredUrl": "https://s.yimg.com/ff/pbp/creatives/ef5cac5f-92bd-4b05-af6e-13309c017ab13350401952247988883.mp4"
        },
        "creativeMedia": [
          {
            "mediaMimeType": "video/webm",
            "id": 901399,
            "bitRate": 140,
            "frameRate": 30,
            "mediaUrl": "http://edgecast-vod.yimg.com/yamplus/video_MDvZrnYvD5T8rbVFBuMdHlX8xCakrcxPWco2aXNcV14CsqGcNKSsRFMR7S50NW77jNkCiHMjDmI-_15.webm?a=yamplus&mr=0&c=530957",
            "mimeType": 12,
            "width": 640,
            "height": 360
          },
          {
            "mediaMimeType": "video/mp4",
            "id": 901401,
            "bitRate": 299,
            "frameRate": 30,
            "mediaUrl": "http://edgecast-vod.yimg.com/yamplus/video_MDvZrnYvD5T8rbVFBuMdHlX8xCakrcxPWco2aXNcV14CsqGcNKSsRFMR7S50NW77jNkCiHMjDmI-_9.mp4?a=yamplus&mr=0&c=530957",
            "mimeType": 11,
            "width": 640,
            "height": 360
          }
        ]
      },
      "isSmartAd": false
    }
  ],
  "errors": null,
  "timeStamp": "2019-09-25T18:53:21Z"
}

Create Display Creatives¶

Adds a new display creative.

The platform supports three types of display creative types: DISPLAY_HOSTED, DISPLAY_THIRD_PARTY, and NATIVE_DISPLAY.

POST /traffic/creatives

Note

The creative image size can be up to 2MB.

Note

The creative image size is as follows: at least 1200 X 627 pixels for the main creative image in the ad, at least 80 X 80 pixels for the advertiser’s brand logo, and at least 627 X 627 pixels for the mobile web image.

Parameters¶

All parameters are specified in the body of the application/json payload.

All new display creatives are defined by name, status, accountId, isSmartAd and creativeType parameters. Additional parameters may be required depending on whether the creativeType specified is DISPLAY_HOSTED, DISPLAY_THIRD_PARTY, or NATIVE_DISPLAY.

Parameter	Parameter Type	Description	Data Type	Required
`name`	body	Specifies the name of the creative.	`string`	Y
`status`	body	Specifies the current status of the creative. `ACTIVE` - Active `INACTIVE` - Inactive	`string`	Y
`accountId`	body	Specifies the advertiser ID. To learn more, see /traffic/advertiser/index.	`integer`	Y
`landingPageUrl`	body	Specifies the URL that redirects to the landing page. May be a click tracker or landing page URL. 1 Required if the `creativeType` is `DISPLAY_HOSTED` or `NATIVE_DISPLAY`.	`string`	Y 1
`landingPageDomain`	body	Specifies the top-level domain of the `landingPageUrl`.	`string`	N
`mimeType`	body	Specifies the creative MIME type. Use the `value` field from the Ad/Creative MIME Types response. For example, `image/png`, `video/mp4`.	`string`	N
`creativeType`	body	Specifies the creative type. `DISPLAY_HOSTED` `DISPLAY_THIRD_PARTY` `NATIVE_DISPLAY`	`string`	Y
`creativeImpressionTracking`	body	Specifies an array of `creativeImpressionTracking` objects. To learn more, see Creative Impression Tracking Object.	`array`	N
`customIdentifierValues`	body	Specifies an array of `customIdentifier` objects. To learn more, see Custom Identifier Object.	`array`	N
`adBehaviorType`	body	Specifies ad behavior. 2 Required if the `creativeType` is `DISPLAY_THIRD_PARTY`. To learn more, see Ad Behavior Types.	`string`	Y 2
`isSmartAd`	body	Specifies the ad is a Smart Ad.	`boolean`	Y
`content`	body	An object that identifies hosted and native creative binary data. `binaryData` - Base64 encoded creative image/video. Required if `creativeType` is `DISPLAY_HOSTED`, or `NATIVE_DISPLAY`. `largeMobileImageData` - Base64 encoded mobile web image. Required if `creativeType` is `DISPLAY_HOSTED`. `smallBinaryData` - Base64 encoded advertiser logo. Required when `creativeType` is `NATIVE_DISPLAY`. `smallImageBinaryData`- Base64 encoded image file for mobile image. Required if `creativeType` is `NATIVE_DISPLAY`. 3 Required if the `creativeType` is `DISPLAY_HOSTED` or `NATIVE_DISPLAY`.	`string`	Y 3
`layout`	body	Specifies the layout (ad size). 4 Required if the `creativeType` is `DISPLAY_HOSTED` or `DISPLAY_THIRD_PARTY`. To learn more, see Layouts.	`string`	Y 4
`adChoicesEnabled`	body	Indicates whether AdChoices CLEAR Ad Notice enabled. If `true`, display a CLEAR Ad Notice on or near the ad. If `false`, do not display a CLEAR Ad Notice notification. 5 Required if the `creativeType` is `DISPLAY_HOSTED` or `DISPLAY_THIRD_PARTY`.	`boolean`	Y 5
`isThirdPartyCodeSecure`	body	Indicates whether an ad tag is secure for third-party creatives. If `true`, the ad tag is secure for third-party creatives. If `false`, the ad tag is unsecure for third-party creatives. 6 Required if the `creativeType` is `DISPLAY_THIRD_PARTY`.	`boolean`	Y 6
`adxCategories`	body	An array of ADX categories. Supported categories: `ALCOHOL_AD`	`array`	N
`thirdPartyCode`	body	Specifies a third-party ad tag. 7 Required if the `creativeType` is `DISPLAY_THIRD_PARTY`.	`string`	Y 7
`adType`	body	Specifies the ad type. `BANNER` `RICH_MEDIA` `MRAID` 8 Required if the `creativeType` is `DISPLAY_THIRD_PARTY`.	`string`	Y 8
`userInteractions`	body	Specifies user interaction. Options include: `ON_LOAD` `ON_CLICK` `ON_HOVER` 9 Required if the `adType` is `RICH_MEDIA`.	`array`	Y 9
`expandDirections`	body	Specifies the expandable direction. Options include: `LEFT` `RIGHT` `UP` `DOWN` `FULLSCREEN` `AUTOMATIC` 10 Required if the `adType` is `RICH_MEDIA`.	`array`	Y 10

DISPLAY_THIRD_PARTY Example¶

The payload specifies a third-party display creative (DISPLAY_THIRD_PARTY).

DISPLAY_THIRD_PARTY Request Body¶

The adChoicesEnabled, isThirdPartyCodeSecure, thirdPartyCode, and adType parameters must be specified if the creativeType is DISPLAY_THIRD_PARTY.

{
  "name": "TEST-DISPLAY-THIRD-PARTY",
  "thirdPartyCode": "<!-- YAMPlus Vendor: Desktop Interactive, Format: Standard Graphical -->\n   <!-- Start of Genome from Yahoo! (C) In-Page Code --> <!-- Publisher Name: interclick (5011) --> <!-- Ad Format: 728x90 - Leaderboard --> <!-- Site: http://www.ybuytest.com --> <!-- Section: http://www.ybuytest.com --> <!-- Copy and paste this ad code between the <BODY> and </BODY> tags of your page. -->  <iframe src=\"http://a1.interclick.com/getInPage.aspx?a=53&b=54335&cid=635185718966131470&click=${CLICKURL}\" width='728' height='90' scrolling='no' frameborder='0' marginheight='0' marginwidth='0'>     <script src=\"http://a1.interclick.com/getInPageJS.aspx?a=53&b=54335&cid=635185718966131470\"></script>     <noscript><a HREF=\"${CLICKURL}http://a1.interclick.com/getInPageTarget.aspx?a=53&b=54335&cid=635185718966131470\">         <img src=\"http://a1.interclick.com/getInPageImage.aspx?a=53&b=54335&cid=635185718966131470\" border='0' /></a>      </noscript> </iframe>  <!-- End of Genome from Yahoo! (C) In-Page Code -->",
  "layout": "728x90",
  "mimeType": "image/png",
  "creativeType": "DISPLAY_THIRD_PARTY",
  "landingPageUrl": "http://abc.com",
  "adType": "MRAID",
  "status": "ACTIVE",
  "isThirdPartyCodeSecure": true,
  "adChoicesEnabled": true,
  "adxCategories": [
    "ALCOHOL_AD"
  ],
  "adBehaviorType": "Billboard - Motion",
  "isSmartAd": true,
  "creativeImpressionTracking": [
    {
      "impTrackerUrl": "<img src=\"https://abc.com\" />",
      "trackingEventType": "IMPRESSION"
    }
  ],
  "customIdentifierValues": [
    {
      "identifierValue": "123"
    },
    {
      "identifierValue": "35353535353535"
    }
  ],
  "accountId": 1356341
}

DISPLAY_THIRD_PARTY Response¶

The response returns details of the newly created display creative object.

{
  "response": {
    "status": "ACTIVE",
    "mimeType": "image/png",
    "creativeType": "DISPLAY_THIRD_PARTY",
    "adxCategories": [
      "ALCOHOL_AD"
    ],
    "adType": "MRAID",
    "layout": "728x90",
    "adBehaviorType": "Billboard - Motion",
    "id": 435524,
    "accountId": 1356341,
    "name": "TEST-DISPLAY-THIRD-PARTY",
    "landingPageUrl": "http://abc.com",
    "landingPageDomain": "https://abc.go.com/",
    "adChoicesEnabled": true,
    "isThirdPartyCodeSecure": true,
    "thirdPartyCode": "<iframe src=\"http://a1.interclick.com/getInPage.aspx?a=53&b=54335&cid=635185718966131470&click=${CLICKURL}\" width='728' height='90' scrolling='no' frameborder='0' marginheight='0' marginwidth='0'><script src=\"http://a1.interclick.com/getInPageJS.aspx?a=53&b=54335&cid=635185718966131470\"></script></iframe>",
    "updatedAt": "2018-08-03T19:21:37Z",
    "creativeImpressionTracking": [
      {
        "impTrackerUrl": "<img src=\"https://abc.com\" />",
        "trackingEventType": "IMPRESSION"
      }
    ],
    "isSmartAd": true,
    "customIdentifierValues": [
      {
        "id": 3432,
        "identifierValue": "35353535353535"
      },
      {
        "id": 3433,
        "identifierValue": "123"
      }
    ]
  },
  "errors": null,
  "timeStamp": "2018-08-03T19:21:38Z"
}

DISPLAY_HOSTED Example¶

The payload specifies a hosted display creative (DISPLAY_HOSTED).

The landingPageUrl, content, and adChoicesEnabled parameters must be specified if the creativeType is DISPLAY_HOSTED.

DISPLAY_HOSTED Request Body¶

{
  "name": "hostedDisplay",
  "layout": "115x15",
  "creativeType": "DISPLAY_HOSTED",
  "landingPageUrl": "http://facebook.com",
  "adChoicesEnabled": false,
  "status": "ACTIVE",
  "mimeType": "image/jpeg",
  "adxCategories": [
    "ALCOHOL_AD"
  ],
  "creativeImpressionTracking": [
    {
      "impTrackerUrl": "<img src=\"https://abc.com\" />",
      "trackingEventType": "IMPRESSION"
    }
  ],
  "customIdentifierValues": [
    {
      "identifierValue": "123"
    },
    {
      "identifierValue": "35353535353535"
    }
  ],
  "accountId": 1356341,
  "content": {
    "binaryData": "BASE64FORMATOFIMAGE"
  }
}

DISPLAY_HOSTED Response¶

{
  "response": {
    "status": "ACTIVE",
    "mimeType": "image/jpeg",
    "creativeType": "DISPLAY_HOSTED",
    "adxCategories": [
      "ALCOHOL_AD"
    ],
    "layout": "115x15",
    "id": 435533,
    "accountId": 1356341,
    "name": "hostedDisplay",
    "landingPageUrl": "http://facebook.com",
    "landingPageDomain": "https://www.facebook.com/",
    "adChoicesEnabled": false,
    "updatedAt": "2018-08-03T23:28:27Z",
    "details": {
      "images": {
        "creativeFileUrl": "https://s.yimg.com/zi/3f745217-757f-4068-926f-6faf4801a270.png"
      }
    },
    "creativeImpressionTracking": [
      {
        "impTrackerUrl": "<img src=\"https://abc.com\" />",
        "trackingEventType": "IMPRESSION"
      }
    ],
    "customIdentifierValues": [
      {
        "id": 3435,
        "identifierValue": "123"
      },
      {
        "id": 3434,
        "identifierValue": "35353535353535"
      }
    ]
  },
  "errors": null,
  "timeStamp": "2018-08-03T23:28:27Z"
}

NATIVE_DISPLAY Example¶

The payload specifies a native display creative (NATIVE_DISPLAY).

The landingPageUrl and content parameters must be specified if the creativeType is NATIVE_DISPLAY.

NATIVE_DISPLAY Request Body¶

{
  "name": "NATIVE_DISPLAY_TEST",
  "creativeType": "NATIVE_DISPLAY",
  "landingPageUrl": "http://facebook.com",
  "status": "ACTIVE",
  "creativeImpressionTracking": [
    {
      "impTrackerUrl": "<img src=\"https://yahoo.com\" />",
      "trackingEventType": "JAVASCRIPT"
    }
  ],
  "customIdentifierValues": [
    {
      "identifierValue": "123"
    }
  ],
  "accountId": 1356341,
  "content": {
    "binaryData": "binaryData",
    "largeMobileImageData": "largeMobileImageData",
    "smallBinaryData": "largeMobileImageData",
    "smallImageBinaryData": "largeMobileImageData"
  },
  "details": {
    "title": "AdTitile125",
    "companyName": "Adv.Name",
    "description": "Ad.Description"
  }
}

NATIVE_DISPLAY Response¶

{
  "response": {
    "status": "ACTIVE",
    "creativeType": "NATIVE_DISPLAY",
    "id": 375466,
    "accountId": 1356341,
    "name": "NATIVE_DISPLAY_TEST",
    "landingPageUrl": "http://facebook.com",
    "landingPageDomain": "https://www.facebook.com/",
    "hasCompanionAds": false,
    "updatedAt": "2018-01-26T04:16:02Z",
    "details": {
      "title": "AdTitile125",
      "description": "Ad.Description",
      "companyName": "Adv.Name",
      "images": {
        "iconImageSecuredUrl": "http://pbp-ci.yahoofs.com/pbp-stg/creatives/31a3392f-b5b9-4198-a0bc-54da2af3a8e06455621281053895808.octet-stream",
        "imageSecuredUrl": "http://pbp-ci.yahoofs.com/pbp-stg/creatives/bba78eac-b4c0-4e24-995a-e8d76a85f49c2191578831137715663.plain",
        "smallImageSecuredUrl": "http://pbp-ci.yahoofs.com/pbp-stg/creatives/e8d8db0b-f878-4963-a661-c9feeaec55b76373792801048114791.octet-stream",
        "largeMobileImageSecuredUrl": "http://pbp-ci.yahoofs.com/pbp-stg/creatives/96749bf1-18e0-4ff6-b834-89f8161811b57885392384658302348.octet-stream"
      }
    },
    "creativeImpressionTracking": [
      {
        "impTrackerUrl": "<img src=\"https://yahoo.com\" />",
        "trackingEventType": "JAVASCRIPT"
      }
    ],
    "customIdentifierValues": [
      {
        "id": 813,
        "identifierValue": "123"
      }
    ]
  },
  "errors": null,
  "timeStamp": "2018-01-25T21:52:18Z"
}

Update Display Creatives¶

Updates a display creative object.

PUT /traffic/creatives/{id}

The id parameter is required and specified in the path of the endpoint. All other parameters are optional and specified in the body of the application/json.

Parameters¶

Parameter	Parameter Type	Description	Data Type	Required
`id`	path	Specifies the creative ID.	`integer`	Y
`name`	body	Specifies the name of the creative. Note: If you update the name of the creative, the names of all linked ads are updated as well with the name specified for the creative.	`string`	N
`status`	body	Specifies the current status of the creative. `ACTIVE` - Active `INACTIVE` - Inactive	`string`	N
`accountId`	body	Specifies the advertiser ID. To learn more, see Advertisers.	`integer`	N
`landingPageUrl`	body	Specifies the URL that redirects to the landing page. May be a click tracker or landing page URL.	`string`	N
`landingPageDomain`	body	Specifies the top-level domain of the `landingPageUrl`.	`string`	N
`mimeType`	body	Specifies the creative MIME type. Use the `value` field from the Ad/Creative MIME Types response. For example, `image/png`.	`string`	N
`creativeType`	body	Specifies the creative type. `DISPLAY_HOSTED` `DISPLAY_THIRD_PARTY` `NATIVE_DISPLAY`	`string`	Y
`creativeImpressionTracking`	body	Specifies an array of `creativeImpressionTracking` objects. To learn more, see Creative Impression Tracking Object.	`array`	N
`customIdentifierValues`	body	Specifies an array of `customIdentifier` objects. To learn more, see Custom Identifier Object.	`array`	N
`adBehaviorType`	body	Specifies ad behavior. To learn more, see Ad Behavior Types.	`string`	Y
`isSmartAd`	body	Specifies the ad is a Smart Ad.	`boolean`	N
`content`	body	An object that identifies hosted and native creative binary data. `binaryData` - Base64 encoded creative image/video. `largeMobileImageData` - Base64 encoded mobile web image. `smallBinaryData` - Base64 encoded advertiser logo. `smallImageBinaryData`- Base64 encoded image file for mobile image.	`string`	N
`layout`	body	Specifies the ad size of the creative. To learn more, see Layouts.	`string`	N
`adChoicesEnabled`	body	Indicates whether AdChoices CLEAR Ad Notice enabled. If `true`, display a CLEAR Ad Notice on or near the ad. If `false`, do not display a CLEAR Ad Notice notification.	`boolean`	N
`isThirdPartyCodeSecure`	body	Indicates whether an ad tag is secure for third-party creatives. If `true`, the ad tag is secure for third-party creatives. If `false`, the ad tag is unsecure for third-party creatives.	`boolean`	N
`adxCategories`	body	An array of ADX categories. Supported categories: `ALCOHOL_AD`	`array`	N
`thirdPartyCode`	body	Specifies a third-party ad tag. Required if `creativeType` is `DISPLAY_THIRD_PARTY`.	`string`	N
`adType`	body	Specifies the ad type. `BANNER` `RICH_MEDIA` `MRAID`	`string`	Y
`userInteractions`	body	Specifies user interaction. Required if the creative’s `adType` is `RICH_MEDIA`. Options include: `ON_LOAD` `ON_CLICK` `ON_HOVER`	`array`	N
`expandDirections`	body	Specifies the expandable direction. `LEFT` `RIGHT` `UP` `DOWN` `FULLSCREEN` `AUTOMATIC`	`array`	N

Example Request¶

PUT https://dspapi.admanagerplus.yahoo.com/traffic/creatives/435524

All parameters are specified in the body of the application/json payload.

Example Request Body¶

{
   "name": "UPDATED-TEST-DISPLAY-THIRDPARTY"
}

Example Response¶

The response returns the updated creative.

{
  "response": {
    "status": "ACTIVE",
    "mimeType": "image/png",
    "creativeType": "DISPLAY_THIRD_PARTY",
    "adxCategories": [
      "ALCOHOL_AD"
    ],
    "adType": "MRAID",
    "layout": "728x90",
    "adBehaviorType": "Billboard - Motion",
    "id": 435524,
    "accountId": 1356341,
    "name": "UPDATED-TEST-DISPLAY-THIRDPARTY",
    "landingPageUrl": "http://abc.com",
    "landingPageDomain": "https://abc.go.com/",
    "adChoicesEnabled": true,
    "isThirdPartyCodeSecure": true,
    "thirdPartyCode": "<iframe src=\"http://a1.interclick.com/getInPage.aspx?a=53&b=54335&cid=635185718966131470&click=${CLICKURL}\" width='728' height='90' scrolling='no' frameborder='0' marginheight='0' marginwidth='0'><script src=\"http://a1.interclick.com/getInPageJS.aspx?a=53&b=54335&cid=635185718966131470\"></script></iframe>",
    "updatedAt": "2018-08-03T19:21:37Z",
    "creativeImpressionTracking": [
      {
        "impTrackerUrl": "<img src=\"https://abc.com\" />",
        "trackingEventType": "IMPRESSION"
      }
    ],
    "isSmartAd": true,
    "customIdentifierValues": [
      {
        "id": 3432,
        "identifierValue": "35353535353535"
      },
      {
        "id": 3433,
        "identifierValue": "123"
      }
    ]
  },
  "errors": null,
  "timeStamp": "2018-08-03T19:21:38Z"
}

Create Video Creatives¶

Adds a new video creative.

POST /traffic/creatives

Note

The creative video size can be up to 300MB.

Note

Supported native creative video formats include:

MOV
AVI
ASF
OGG
WEBM
FLV
MP4
WMV

Parameters¶

Different parameters may be specified depending on the creativeType specified.

The platform supports three types of video creative types: VIDEO_HOSTED, VIDEO_THIRD_PARTY, and NATIVE_VIDEO.

All new video creatives are defined by name, status, accountId, isSmartAd and creativeType parameters. Additional parameters may be required depending on whether the creativeType specified is VIDEO_HOSTED or VIDEO_THIRD_PARTY.

All parameters are specified in the body of the application/json payload.

Parameter	Parameter Type	Description	Data Type	Required
`name`	body	Specifies the name of the creative.	`string`	Y
`status`	body	Specifies the current status of the creative. `ACTIVE` - Active `INACTIVE` - Inactive	`string`	Y
`accountId`	body	Specifies the advertiser ID. To learn more, see /traffic/advertiser/index.	`integer`	Y
`landingPageUrl`	body	Specifies the URL that redirects to the landing page. May be a click tracker or landing page URL.	`string`	N
`landingPageDomain`	body	Specifies the top-level domain of the `landingPageUrl`.	`string`	N
`mimeType`	body	Specifies the creative MIME type. Use the `value` field from the Ad/Creative MIME Types response. For example, `image/png`, `video/mp4`.	`string`	N
`creativeType`	body	Specifies the video creative type. `VIDEO_HOSTED` `VIDEO_THIRD_PARTY` `NATIVE_VIDEO`	`string`	Y
`creativeImpressionTracking`	body	Specifies an array of `creativeImpressionTracking` objects. To learn more, see Creative Impression Tracking Object.	`array`	N
`customIdentifierValues`	body	Specifies an array of `customIdentifier` objects. To learn more, see Custom Identifier Object.	`array`	N
`adBehaviorType`	body	Specifies ad behavior. To learn more, see Ad Behavior Types. 11 Required if the `creativeType` is `VIDEO_HOSTED` or `VIDEO_THIRD_PARTY`.	`string`	Y 11
`isSmartAd`	body	Specifies the ad is a Smart Ad.	`boolean`	Y
`content`	body	An object that identifies hosted and native creative binary data. `binaryData` - Base64 encoded creative image/video. Required if `creativeType` is `VIDEO_HOSTED` or `NATIVE_VIDEO`. `smallBinaryData` - Base64 encoded advertiser logo. Required when `creativeType` is `NATIVE_VIDEO`. `nativeVideoImageData` - Base64 encoded main cover image file. Required if `creativeType` is `NATIVE_VIDEO`. 12 Required if the `creativeType` is `VIDEO_HOSTED` or `NATIVE_VIDEO`.	`string`	Y 12
`adChoicesEnabled`	body	Indicates whether AdChoices CLEAR Ad Notice enabled. If `true`, display a CLEAR Ad Notice on or near the ad. If `false`, do not display a CLEAR Ad Notice notification. 13 Required if the `creativeType` is `VIDEO_THIRD_PARTY`. If the `creativeType` is `VIDEO_HOSTED`, the default value is `true`.	`boolean`	Y 13
`isThirdPartyCodeSecure`	body	Indicates whether an ad tag is secure for third-party creatives. If `true`, the ad tag is secure for third-party creatives. If `false`, the ad tag is unsecure for third-party creatives. 14 Required if the `creativeType` is `VIDEO_THIRD_PARTY`.	`boolean`	Y 14
`creativeTagUrl`	body	Specifies the VAST URL for the creatives. 15 Required if the `creativeType` is `VIDEO_THIRD_PARTY`.	`string`	Y 15
`creativeCompanionBanner`	body	Specifies the creative companion banner. Can be specified if the `creativeType` is `VIDEO_HOSTED`. To learn more, see creative-companion-banner.	`object`	N

VIDEO_HOSTED Example¶

The payload specifies a hosted video creative (VIDEO_HOSTED).

The content and creativeTagUrl parameters must be specified if the creativeType is VIDEO_HOSTED.

VIDEO_HOSTED Request¶

{
  "name": "Hosted Video Creative",
  "landingPageUrl": "http://abc.com",
  "accountId": 1356341,
  "creativeType": "VIDEO_HOSTED",
  "status": "ACTIVE",
  "adxCategories": [
    "ALCOHOL_AD"
  ],
  "content": {
    "binaryData": "BASE64VIDEO"
  },
  "companionBanners": {
    "companionBinaryData": "iVBORw0KGg...",
    "mimeType": "image/jpeg",
    "Name": "cloud1"
  }
}

VIDEO_HOSTED Response¶

{
  "response": {
    "status": "ACTIVE",
    "mimeType": "video/mp4",
    "creativeType": "VIDEO_HOSTED",
    "id": 552633,
    "accountId": 1356341,
    "name": "Hosted Video Creative",
    "landingPageUrl": "https://ad.doubleclick.net/ddm/clk/319233694;147898959;j",
    "landingPageDomain": "http://www.yahoo.com",
    "adChoicesEnabled": true,
    "updatedAt": "2019-04-11T20:44:28Z",
    "details": {
      "images": {
        "creativeFileUrl": "http://l.yimg.com/ff/pbp/creatives/d38813a5-17a3-4e88-93ff-525025c50f15426413245567033751.mp4"
      },
      "creativeMedia": [
        {
          "mediaMimeType": "video/mp4",
          "id": 934201,
          "bitRate": 299,
          "frameRate": 30,
          "mediaUrl": "http://edgecast-vod.yimg.com/yamplus/video_hzyJ_LJxBcfiY0MNzNAJW6BG5j4Q-QMJs-6UtSphIqzLaVw_JmPIsViuEoHwiW_0fI27VO41gEc-_9.mp4?a=yamplus&mr=0&c=552633",
          "mimeType": 11,
          "width": 640,
          "height": 360
        },
        {
          "mediaMimeType": "video/webm",
          "id": 934207,
          "bitRate": 121,
          "frameRate": 30,
          "mediaUrl": "http://edgecast-vod.yimg.com/yamplus/video_hzyJ_LJxBcfiY0MNzNAJW6BG5j4Q-QMJs-6UtSphIqzLaVw_JmPIsViuEoHwiW_0fI27VO41gEc-_15.webm?a=yamplus&mr=0&c=552633",
          "mimeType": 12,
          "width": 640,
          "height": 360
        }
      ]
    },
    "companionBanners": [
      {
        "id": 14,
        "name": "cloud1",
        "mimeType": "PNG",
        "mimeTypeId": 3,
        "bannerSecuredUrl": "https://s.yimg.com/zm/pbp/creatives/f64cbdfd-0407-4365-86f7-f647e1c59d3e.png",
        "bannerUnsecuredUrl": "https://s.yimg.com/zm/pbp/creatives/f64cbdfd-0407-4365-86f7-f647e1c59d3e.png",
        "width": 250,
        "height": 150,
        "sizeInBytes": 2825
      }
    ],
    "isSmartAd": false
  },
  "errors": null,
  "timeStamp": "2019-09-25T19:15:32Z"
}

VIDEO_THIRD_PARTY Example¶

The payload specifies a third-party video creative (VIDEO_THIRD_PARTY).

VIDEO_THIRD_PARTY Request¶

{
  "name": "Test Video 3rd Party",
  "status": "ACTIVE",
  "accountId": 1356341,
  "creativeType": "VIDEO_THIRD_PARTY",
  "isSmartAd": false,
  "adChoicesEnabled": true,
  "mimeType": "video/mp4",
  "adBehaviorType": "Standard Pre-Roll Video",
  "creativeTagUrl": "https://svastx.moatads.com/maxusnbcudcmvpaid724386723387/ZNB_WOD_World_of_Dance_S2_Summer_2018-220962546_js.xml?zMoatADV=4481714&",
  "isThirdPartyCodeSecure": true
}

VIDEO_THIRD_PARTY Response¶

{
  "response": {
    "status": "ACTIVE",
    "creativeType": "VIDEO_THIRD_PARTY",
    "adBehaviorType": "Standard Pre-Roll Video",
    "id": 677274,
    "accountId": 1356341,
    "name": "Test Video 3rd Party",
    "landingPageUrl": "https://adclick.g.doubleclick.net/pcs/click?xa-Yahoo",
    "landingPageDomain": "https://itunes.apple.com/us/tv-season/the-young-pope/id1194064536?mt=4&ign-mpt=uo%3D4",
    "adChoicesEnabled": true,
    "isThirdPartyCodeSecure": true,
    "creativeTagUrl": "https://vast.doubleverify.com/v3/vast?_vast=https%3a%2f%2fad.doubleclick.net%2fddm%2fpfadx%2fN286407.153731YAHOOINC.%2fB11546373.200047576%3bsz%3d0x0%3bord%3d%5btimestamp%5d%3bdc_lat%3d%3bdc_rdid%3d%3btag_for_child_directed_treatment%3d%3bdcmt%3dtext%2fxml&_media=15&ctx=1095775&cmp=11546373&sid=3289435&plc=200047576&advid=3065265&adsrv=166&region=30&blk=1",
    "updatedAt": "2018-08-04T05:40:02Z",
    "details": {
      "duration": 15,
      "images": {},
      "creativeMedia": [
        {
          "mediaMimeType": "video/mp4",
          "id": 2093970,
          "bitRate": 650,
          "frameRate": 1,
          "mediaUrl": "https://gcdn.2mdn.net/videoplayback/id/fcbf2ffcfb335cff/itag/59/source/doubleclick_dmm/ratebypass/yes/acao/yes/ip/0.0.0.0/ipbits/0/expire/3640877312/sparams/id,itag,source,ratebypass,acao,ip,ipbits,expire/signature/6FB48A70841372E6C30529F991C8C241AE6199EA.E2AC3687A7F0F4A6BE0F51D13A62D634D840BEE/key/ck2/file/file.mp4",
          "mimeType": 11,
          "width": 854,
          "height": 480
        },
        {
          "mediaMimeType": "video/mp4",
          "id": 2093956,
          "bitRate": 1540,
          "frameRate": 1,
          "mediaUrl": "https://gcdn.2mdn.net/videoplayback/id/fcbf2ffcfb335cff/itag/22/source/doubleclick_dmm/ratebypass/yes/acao/yes/ip/0.0.0.0/ipbits/0/expire/3640877321/sparams/id,itag,source,ratebypass,acao,ip,ipbits,expire/signature/5E19FC08277B3CE8C727822F09D32C3322CF1223.9FE2D3246426D7061E8811F08A94ACBF031119E2/key/ck2/file/file.mp4",
          "mimeType": 11,
          "width": 1280,
          "height": 720
        },
        {
          "mediaMimeType": "video/mp4",
          "id": 2093954,
          "bitRate": 3063,
          "frameRate": 1,
          "mediaUrl": "https://gcdn.2mdn.net/videoplayback/id/fcbf2ffcfb335cff/itag/37/source/doubleclick_dmm/ratebypass/yes/acao/yes/ip/0.0.0.0/ipbits/0/expire/3640877347/sparams/id,itag,source,ratebypass,acao,ip,ipbits,expire/signature/9663C1CFFE9466F676D2603C3AF83C624BD285C2.199190E0341ED3C1E6297AC8A86D32EB9C4605CE/key/ck2/file/file.mp4",
          "mimeType": 11,
          "width": 1920,
          "height": 1080
        }
      ]
    },
    "isSmartAd": false
  },
  "errors": null,
  "timeStamp": "2019-09-25T19:21:03Z"
}

NATIVE_VIDEO Example¶

The payload specifies a native video creative (NATIVE_VIDEO).

The content parameter must be specified if the creativeType is NATIVE_VIDEO.

NATIVE_VIDEO Request¶

{
  "name": "Native Video",
  "landingPageUrl": "https://advertising.yahoo.com/insights/creating-video-programming-reaches-right-audiences",
  "accountId": 1356341,
  "creativeType": "NATIVE_VIDEO",
  "status": "ACTIVE",
  "content": {
    "binaryData": "BASE64VIDEO",
    "smallBinaryData": "Advertiser logo",
    "nativeVideoImageData": "Video cover"
  },
  "details": {
    "title": "Reach the right audience",
    "companyName": "Adv.Name",
    "description": "Ad.Description"
  },
  "creativeImpressionTracking": [
    {
      "impTrackerUrl": "https://yahoo.com",
      "trackingEventType": "CLICK"
    }
  ]
}

NATIVE_VIDEO Response¶

{
  "response": {
    "status": "ACTIVE",
    "mimeType": "video/quicktime",
    "creativeType": "NATIVE_VIDEO",
    "adBehaviorType": "Standard Pre-Roll Video",
    "id": 592158,
    "accountId": 1356341,
    "name": "Native Video",
    "landingPageUrl": "https://advertising.yahoo.com/insights/creating-video-programming-reaches-right-audiences",
    "updatedAt": "2019-04-11T20:54:21Z",
    "details": {
      "duration": 99,
      "title": "Reach the right audience",
      "description": "Ad.Description",
      "companyName": "Adv.Name",
      "images": {
        "creativeFileUrl": "http://l.yimg.com/ff/pbp/creatives/04a64614-90db-47b3-8776-368c32a3ce40154483942691298668.quicktime",
        "iconImageSecuredUrl": "https://s.yimg.com/ff/pbp/creatives/8e33a1b9-e3ca-41c3-ad1a-f3642384e1017347566883354617084.png",
        "imageSecuredUrl": "https://s.yimg.com/ff/pbp/creatives/21b165d4-73df-40a9-ac49-2b4db561a8645372795989322205278.jpeg"
      },
      "creativeMedia": [
        {
          "id": 1045728,
          "bitRate": 699,
          "frameRate": 30,
          "mediaUrl": "http://edgecast-vod.yimg.com/yamplus/video_6jd0ErIlCJb4yqqMB2nTYve6HLRJ5S3N9GlHWooxW0ZYdIWREAr44OCfbgd38qXCf51BnvaX0_A-_10.mp4?a=yamplus&mr=0&c=592158",
          "mimeType": 11,
          "width": 640,
          "height": 360
        },
        {
          "id": 1045723,
          "bitRate": 943,
          "frameRate": 30,
          "mediaUrl": "http://edgecast-vod.yimg.com/yamplus/video_6jd0ErIlCJb4yqqMB2nTYve6HLRJ5S3N9GlHWooxW0ZYdIWREAr44OCfbgd38qXCf51BnvaX0_A-_19.webm?a=yamplus&mr=0&c=592158",
          "mimeType": 12,
          "width": 640,
          "height": 360
        }
      ]
    },
    "creativeImpressionTracking": [
      {
        "impTrackerUrl": "https://yahoo.com",
        "trackingEventType": "CLICK"
      }
    ]
  },
  "errors": null,
  "timeStamp": "2019-09-25T19:24:30Z"
}

Update Video Creatives¶

Updates video creatives.

PUT /traffic/creatives/{id}

Parameters¶

The id parameter is specified in the path of the endpoint. All other parameters are specified in the body of the application/json payload.

Parameter	Parameter Type	Description	Data Type	Required
`id`	path	Specifies the creative ID.	`integer`	Y
`name`	body	Specifies the name of the creative. Note If you update the name of the creative, the names of all linked ads are updated as well with the name specified for the creative.	`string`	N
`status`	body	Specifies the current status of the creative. `ACTIVE` - Active `INACTIVE` - Inactive	`string`	N
`accountId`	body	Specifies the advertiser ID. To learn more, see /traffic/advertiser/index.	`integer`	N
`landingPageUrl`	body	Specifies the URL that redirects to the landing page. May be a click tracker or landing page URL.	`string`	N
`landingPageDomain`	body	Specifies the top-level domain of the `landingPageUrl`.	`string`	N
`mimeType`	body	Specifies the creative MIME type. Use the `value` field from the Ad/Creative MIME Types response. For example, `video/mp4`.	`string`	N
`creativeType`	body	Specifies the creative type. `VIDEO_HOSTED` `VIDEO_THIRD_PARTY` `NATIVE_VIDEO`	`string`	N
`creativeImpressionTracking`	body	Specifies an array of `creativeImpressionTracking` objects. To learn more, see Creative Impression Tracking Object.	`array`	N
`customIdentifierValues`	body	Specifies an array of `customIdentifier` objects. To learn more, see Custom Identifier Object.	`array`	N
`adBehaviorType`	body	Specifies ad behavior. To learn more, see Ad Behavior Types.	`integer`	N
`isSmartAd`	body	Specifies the ad is a Smart Ad.	`boolean`	N
`content`	body	An object that identifies hosted and native creative binary data. `binaryData` - Base64 encoded creative image/video. `largeMobileImageData` - Base64 encoded mobile web image. `smallBinaryData` - Base64 encoded advertiser logo. `smallImageBinaryData`- Base64 encoded image file for mobile image.	`string`	N
`adChoicesEnabled`	body	Indicates whether AdChoices CLEAR Ad Notice enabled. If `true`, display a CLEAR Ad Notice on or near the ad. If `false`, do not display a CLEAR Ad Notice notification.	`boolean`	N
`isThirdPartyCodeSecure`	body	Indicates whether an ad tag is secure for third-party creatives. If `true`, the ad tag is secure for third-party creatives. If `false`, the ad tag is unsecure for third-party creatives.	`boolean`	N
`creativeTagUrl`	body	Specifies the VAST URL for the creatives.	`string`	N
`creativeCompanionBanner`	body	Specifies the creative companion banner. You can update `creativeCompanionBanner` object fields or remove the object entirely. To update a `creativeCompanionBanner` object, specify the `companionBinaryData`, `mimeType`, and ;code:name fields. To remove a `creativeCompanionBanner` object, set the creativeCompanionBanner object with empty braces `{}`. To learn more, see creative-companion-banner.	`object`	N

Example Request¶

PUT https://dspapi.admanagerplus.yahoo.com/traffic/creatives/552633

Example Request Body¶

{
    "name": "Updated Hosted Video Creative"
}

Example Response¶

{
  "response": {
    "status": "ACTIVE",
    "mimeType": "video/mp4",
    "creativeType": "VIDEO_HOSTED",
    "id": 552633,
    "accountId": 1356341,
    "name": "Updated Hosted Video Creative",
    "landingPageUrl": "https://ad.doubleclick.net/ddm/clk/319233694;147898959;j",
    "landingPageDomain": "http://www.yahoo.com",
    "adChoicesEnabled": true,
    "updatedAt": "2019-04-11T20:44:28Z",
    "details": {
      "images": {
        "creativeFileUrl": "http://l.yimg.com/ff/pbp/creatives/d38813a5-17a3-4e88-93ff-525025c50f15426413245567033751.mp4"
      },
      "creativeMedia": [
        {
          "mediaMimeType": "video/mp4",
          "id": 934201,
          "bitRate": 299,
          "frameRate": 30,
          "mediaUrl": "http://edgecast-vod.yimg.com/yamplus/video_hzyJ_LJxBcfiY0MNzNAJW6BG5j4Q-QMJs-6UtSphIqzLaVw_JmPIsViuEoHwiW_0fI27VO41gEc-_9.mp4?a=yamplus&mr=0&c=552633",
          "mimeType": 11,
          "width": 640,
          "height": 360
        },
        {
          "mediaMimeType": "video/webm",
          "id": 934207,
          "bitRate": 121,
          "frameRate": 30,
          "mediaUrl": "http://edgecast-vod.yimg.com/yamplus/video_hzyJ_LJxBcfiY0MNzNAJW6BG5j4Q-QMJs-6UtSphIqzLaVw_JmPIsViuEoHwiW_0fI27VO41gEc-_15.webm?a=yamplus&mr=0&c=552633",
          "mimeType": 12,
          "width": 640,
          "height": 360
        }
      ]
    },
    "companionBanners": [
      {
        "id": 14,
        "name": "cloud1",
        "mimeType": "PNG",
        "mimeTypeId": 3,
        "bannerSecuredUrl": "https://s.yimg.com/zm/pbp/creatives/f64cbdfd-0407-4365-86f7-f647e1c59d3e.png",
        "bannerUnsecuredUrl": "https://s.yimg.com/zm/pbp/creatives/f64cbdfd-0407-4365-86f7-f647e1c59d3e.png",
        "width": 250,
        "height": 150,
        "sizeInBytes": 2825
      }
    ],
    "isSmartAd": false
  },
  "errors": null,
  "timeStamp": "2019-09-25T19:15:32Z"
}

Example Request¶

PUT https://dspapi.admanagerplus.yahoo.com/traffic/creatives/370529

You can update the companionBanner in a hosted video. An empty object removes the companionBanner objects.

Example Request Body¶

{
  "name": "hostedVideoPOSTMAN",
  "landingPageUrl": "http://abc.com",
  "accountId": 1356341,
  "creativeType": "VIDEO_HOSTED",
  "status": "ACTIVE",
  "adxCategories": [
    "ALCOHOL_AD"
  ],
  "adBehaviorType": "Ad Bar",
  "content": {
    "binaryData": "BASE64VIDEO"
  },
  "companionBanner": {
    "companionBinaryData": "iVBORw0KGg...",
    "mimeType": "image/jpeg",
    "name": "cloud1"
  }
}

Create Audio Creatives¶

Adds a new audio creative.

POST /traffic/creatives

Note

The creative audio size can be up to 100MB.

Note

Supported native creative audio formats include:

MP3
OGG
MP4
WEBM
WAV

Parameters¶

The platform supports one type of audio creative: AUDIO_HOSTED.

All new audio creatives are defined by name, status, accountId, isSmartAd and creativeType parameters.

All parameters are specified in the body of the application/json payload.

Parameter	Parameter Type	Description	Data Type	Required
`name`	body	Specifies the name of the creative.	`string`	Y
`status`	body	Specifies the current status of the creative. `ACTIVE` - Active `INACTIVE` - Inactive	`string`	Y
`accountId`	body	Specifies the advertiser ID. To learn more, see /traffic/advertiser/index.	`integer`	Y
`landingPageUrl`	body	Specifies the URL that redirects to the landing page. May be a click tracker or landing page URL.	`string`	N
`landingPageDomain`	body	Specifies the top-level domain of the `landingPageUrl`.	`string`	N
`mimeType`	body	Specifies the creative MIME type. Use the `value` field from the Ad/Creative MIME Types response. For example, `audio/ogg`, `audio/mp4`.	`string`	Y
`creativeType`	body	Specifies the video creative type. `AUDIO_HOSTED`	`string`	Y
`creativeImpressionTracking`	body	Specifies an array of `creativeImpressionTracking` objects. To learn more, see Creative Impression Tracking Object.	`array`	N
`customIdentifierValues`	body	Specifies an array of `customIdentifier` objects. To learn more, see Custom Identifier Object.	`array`	N
`adBehaviorType`	body	Specifies ad behavior. To learn more, see Ad Behavior Types. 16 Required if the `creativeType` is `AUDIO_HOSTED`.	`string`	Y 16
`isSmartAd`	body	Specifies the ad is a Smart Ad.	`boolean`	Y
`content`	body	An object that identifies hosted and native creative binary data. `binaryData` - Base64 encoded creative image/video. Required if `creativeType` is `AUDIO_HOSTED`.	`string`	Y 17
`adChoicesEnabled`	body	Indicates whether AdChoices CLEAR Ad Notice enabled. If `true`, display a CLEAR Ad Notice on or near the ad. If `false`, do not display a CLEAR Ad Notice notification. 17 If the `creativeType` is `AUDIO_HOSTED`, the default value is `true`.	`boolean`	Y 18
`isThirdPartyCodeSecure`	body	Indicates whether an ad tag is secure for third-party creatives. If `true`, the ad tag is secure for third-party creatives. If `false`, the ad tag is unsecure for third-party creatives.	`boolean`	Y 19
`creativeTagUrl`	body	Specifies the VAST URL for the creatives.	`string`	Y 20
`creativeCompanionBanner`	body	Specifies the creative companion banner. Can be specified if the `creativeType` is `AUDIO_HOSTED`. To learn more, see creative-companion-banner.	`object`	N

Update Audio Creatives¶

Updates audio creatives.

PUT /traffic/creatives/{id}

Parameters¶

The id parameter is specified in the path of the endpoint. All other parameters are specified in the body of the application/json payload.

Parameter	Parameter Type	Description	Data Type	Required
`id`	path	Specifies the creative ID.	`integer`	Y
`name`	body	Specifies the name of the creative. Note If you update the name of the creative, the names of all linked ads are updated as well with the name specified for the creative.	`string`	N
`status`	body	Specifies the current status of the creative. `ACTIVE` - Active `INACTIVE` - Inactive	`string`	N
`accountId`	body	Specifies the advertiser ID. To learn more, see /traffic/advertiser/index.	`integer`	N
`landingPageUrl`	body	Specifies the URL that redirects to the landing page. May be a click tracker or landing page URL.	`string`	N
`landingPageDomain`	body	Specifies the top-level domain of the `landingPageUrl`.	`string`	N
`mimeType`	body	Specifies the creative MIME type. Use the `value` field from the Ad/Creative MIME Types response. For example, `audio/mp4`.	`string`	N
`creativeType`	body	Specifies the creative type. `VIDEO_HOSTED`	`string`	N
`creativeImpressionTracking`	body	Specifies an array of `creativeImpressionTracking` objects. To learn more, see Creative Impression Tracking Object.	`array`	N
`customIdentifierValues`	body	Specifies an array of `customIdentifier` objects. To learn more, see Custom Identifier Object.	`array`	N
`adBehaviorType`	body	Specifies ad behavior. To learn more, see Ad Behavior Types.	`integer`	N
`isSmartAd`	body	Specifies the ad is a Smart Ad.	`boolean`	N
`content`	body	An object that identifies hosted and native creative binary data. `binaryData` - Base64 encoded creative image/video. `largeMobileImageData` - Base64 encoded mobile web image. `smallBinaryData` - Base64 encoded advertiser logo. `smallImageBinaryData`- Base64 encoded image file for mobile image.	`string`	N
`adChoicesEnabled`	body	Indicates whether AdChoices CLEAR Ad Notice enabled. If `true`, display a CLEAR Ad Notice on or near the ad. If `false`, do not display a CLEAR Ad Notice notification.	`boolean`	N
`isThirdPartyCodeSecure`	body	Indicates whether an ad tag is secure for third-party creatives. If `true`, the ad tag is secure for third-party creatives. If `false`, the ad tag is unsecure for third-party creatives.	`boolean`	N
`creativeTagUrl`	body	Specifies the VAST URL for the creatives.	`string`	N
`creativeCompanionBanner`	body	Specifies the creative companion banner. You can update `creativeCompanionBanner` object fields or remove the object entirely. To update a `creativeCompanionBanner` object, specify the `companionBinaryData`, `mimeType`, and ;code:name fields. To remove a `creativeCompanionBanner` object, set the creativeCompanionBanner object with empty braces `{}`. To learn more, see creative-companion-banner.	`object`	N

Example Request¶

PUT https://dspapi.admanagerplus.yahoo.com/traffic/creatives/1795615

Example Request Body¶

{
    "name": "UPDATED-TEST-AUDIO"
}

Example Response¶

{
  "response": {
    "status": "ACTIVE",
    "mimeType": "audio/mpeg",
    "creativeType": "AUDIO_HOSTED",
    "layout": "400x300",
    "adBehaviorType": "Standard Pre-Roll Audio",
    "id": 1795615,
    "accountId": 42819,
    "name": "UPDATED-TEST-AUDIO",
    "landingPageUrl": "https://www.yahoo.com",
    "landingPageDomain": "https://www.yahoo.com",
    "adChoicesEnabled": false,
    "isThirdPartyCodeSecure": true,
    "updatedAt": "2019-08-07T03:47:58Z",
    "details": {
      "duration": 3,
      "images": {
        "creativeFileUrl": "https://s.yimg.com/ch/raw-videos/b32625d0-1e8b-45ef-beb8-9f8318d2a5e4.mp3"
      },
      "creativeMedia": [
        {
          "id": 7283274,
          "bitRate": 125,
          "frameRate": 44100,
          "mediaUrl": "http://edgecast-vod.yimg.com/brdsp/e3aa150d-af82-5be2-b13f-00e760dffb37/video_output_1.mp3",
          "mimeType": 20,
          "width": 1,
          "height": 1
        },
        {
          "id": 7283273,
          "bitRate": 125,
          "frameRate": 44100,
          "mediaUrl": "http://edgecast-vod.yimg.com/brdsp/e3aa150d-af82-5be2-b13f-00e760dffb37/video_output_2.mp4",
          "mimeType": 22,
          "width": 1,
          "height": 1
        },
        {
          "id": 7283275,
          "bitRate": 125,
          "frameRate": 44100,
          "mediaUrl": "http://edgecast-vod.yimg.com/brdsp/e3aa150d-af82-5be2-b13f-00e760dffb37/video_output_3.ogg",
          "mimeType": 21,
          "width": 1,
          "height": 1
        }
      ]
    },
    "creativeImpressionTracking": [
      {
        "impTrackerUrl": "https://ad.doubleclick.net/ad/N6616.8578.YAHOOINC/B8067401.10;sz=1x1;ord=${REQUESTID}?",
        "trackingEventType": "IMPRESSION"
      }
    ],
    "isSmartAd": false,
    "companionBanners": [
      {
        "id": 1364,
        "name": "2019_q2_ca_events_bts_300x250_fr",
        "mimeType": "JPEG",
        "mimeTypeId": 2,
        "bannerSecuredUrl": "https://s.yimg.com/ch/727dcc23-c8d4-489c-9f00-93576199de74.jpeg",
        "bannerUnsecuredUrl": "https://s.yimg.com/ch/727dcc23-c8d4-489c-9f00-93576199de74.jpeg",
        "width": 300,
        "height": 250,
        "sizeInBytes": 31595
      }
    ]
  },
  "errors": null,
  "timeStamp": "2019-09-25T22:26:58Z"
}

Example Request¶

PUT https://dspapi.admanagerplus.yahoo.com/traffic/creatives/370529

You can update the companionBanner in a hosted audio. An empty object removes the companionBanner objects.

Example Request Body¶

{
  "name": "hostedAudioPOSTMAN",
  "landingPageUrl": "http://abc.com",
  "accountId": 1356341,
  "creativeType": "AUDIO_HOSTED",
  "status": "ACTIVE",
  "adxCategories": [
    "ALCOHOL_AD"
  ],
  "adBehaviorType": "Ad Bar",
  "content": {
    "binaryData": "BASE64VIDEO"
  },
  "companionBanner": {
    "companionBinaryData": "iVBORw0KGg...",
    "mimeType": "image/jpeg",
    "name": "cloud1"
  }
}

Upload Bulk Creatives¶

Uploads multiple display or video creatives for a specified advertiser.

POST /traffic/creatives/advertiser/{id}/bulkupload

Parameters¶

The advertiser ID is specified in the path of the endpoint. All other parameters are specified as an array in the body of the application/json.

Parameter	Parameter Type	Description	Data Type	Required
`id`	path	Specifies the creative ID.	`integer`	Y
`name`	body	Specifies the name of the creative. Note: If you update the name of the creative, the names of all linked ads are updated as well with the name specified for the creative.	`string`	N
`status`	body	Specifies the current status of the creative. `ACTIVE` - Active `INACTIVE` - Inactive	`string`	N
`accountId`	body	Specifies the advertiser ID. To learn more, see /traffic/advertiser/index.	`integer`	N
`landingPageUrl`	body	Specifies the URL that redirects to the landing page. May be a click tracker or landing page URL. 18 Required if the `creativeType` is `DISPLAY_HOSTED` or `NATIVE_DISPLAY`.	`string`	Y 21
`landingPageDomain`	body	Specifies the top-level domain of the `landingPageUrl`.	`string`	N
`mimeType`	body	Specifies the creative MIME type. Use the `value` field from the Ad/Creative MIME Types response. For example, `video/mp4`.	`string`	N
`creativeType`	body	Specifies the creative type. `VIDEO_HOSTED` `VIDEO_THIRD_PARTY` `NATIVE_VIDEO` `DISPLAY_HOSTED` `DISPLAY_THIRD_PARTY` `NATIVE_DISPLAY`	`string`	N
`creativeImpressionTracking`	body	Specifies an array of `creativeImpressionTracking` objects. To learn more, see Creative Impression Tracking Object.	`array`	N
`customIdentifierValues`	body	Specifies an array of `customIdentifier` objects. To learn more, see Custom Identifier Object.	`array`	N
`adBehaviorType`	body	Specifies ad behavior. 19 Required if the `creativeType` is `DISPLAY_THIRD_PARTY`. To learn more, see Ad Behavior Types.	`integer`	Y 22
`isSmartAd`	body	Specifies the ad is a Smart Ad.	`boolean`	N
`content`	body	An object that identifies hosted and native creative binary data. `binaryData` - Base64 encoded creative image/video. `largeMobileImageData` - Base64 encoded mobile web image. `smallBinaryData` - Base64 encoded advertiser logo. `smallImageBinaryData`- Base64 encoded image file for mobile image. 20 Required if the `creativeType` is `DISPLAY_HOSTED` or `NATIVE_DISPLAY`.	`string`	Y 23
`creativeTagUrl`	body	Specifies the VAST URL for the creatives.	`string`	N
`layout`	body	Specifies the ad size of the creative. To learn more, see layout.	`integer`	N
`adChoicesEnabled`	body	Indicates whether AdChoices CLEAR Ad Notice enabled. If `true`, display a CLEAR Ad Notice on or near the ad. If `false`, do not display a CLEAR Ad Notice notification. 21 Required if the `creativeType` is `DISPLAY_HOSTED` or `DISPLAY_THIRD_PARTY`.	`boolean`	Y 24
`isThirdPartyCodeSecure`	body	Indicates whether an ad tag is secure for third-party creatives. Required if `creativeType` is `DISPLAY_THIRD_PARTY` or `VIDEO_THIRD_PARTY`. If `true`, the ad tag is secure for third-party creatives. If `false`, the ad tag is unsecure for third-party creatives. 22 Required if the `creativeType` is `DISPLAY_THIRD_PARTY` or `VIDEO_THIRD_PARTY`.	`boolean`	Y 25
`adxCategories`	body	An array of ADX categories. Supported categories: `ALCOHOL_AD`	`array`	N
`thirdPartyCode`	body	Specifies a third-party ad tag. 23 Required if the `creativeType` is `DISPLAY_THIRD_PARTY`.	`string`	Y 26
`adType`	body	Specifies the ad type. `BANNER` `RICH_MEDIA` `MRAID` 24 Required if the `creativeType` is `DISPLAY_THIRD_PARTY`.	`string`	Y [#]_
`userInteractions`	body	Specifies user interaction. Required if the creative’s `adType` is `RICH_MEDIA`. Options include: `ON_LOAD` `ON_CLICK` `ON_HOVER` 25 Required if the `adType` is `RICH_MEDIA`.	`array`	Y [#]_
`expandDirections`	body	Specifies the expandable direction. `LEFT` `RIGHT` `UP` `DOWN` `FULLSCREEN` `AUTOMATIC` 26 Required if the `adType` is `RICH_MEDIA`.	`array`	Y [#]_

Example Request¶

The advertiser ID is specified in the path of the resource endpoint.

POST https://dspapi.admanagerplus.yahoo.com/traffic/creatives/advertiser/8094/bulkupload

All other parameters are specified as an array in the body of the application/json.

Example Request Body¶

[
  {
    "name": "TEST-DISPLAY-THIRD-PARTY",
    "thirdPartyCode": "<!-- YAMPlus Vendor: Desktop Interactive, Format: Standard Graphical -->\n   <!-- Start of Genome from Yahoo! (C) In-Page Code --> <!-- Publisher Name: interclick (5011) --> <!-- Ad Format: 728x90 - Leaderboard --> <!-- Site: http://www.ybuytest.com --> <!-- Section: http://www.ybuytest.com --> <!-- Copy and paste this ad code between the <BODY> and </BODY> tags of your page. -->  <iframe src=\"http://a1.interclick.com/getInPage.aspx?a=53&b=54335&cid=635185718966131470&click=${CLICKURL}\" width='728' height='90' scrolling='no' frameborder='0' marginheight='0' marginwidth='0'>     <script src=\"http://a1.interclick.com/getInPageJS.aspx?a=53&b=54335&cid=635185718966131470\"></script>     <noscript><a HREF=\"${CLICKURL}http://a1.interclick.com/getInPageTarget.aspx?a=53&b=54335&cid=635185718966131470\">         <img src=\"http://a1.interclick.com/getInPageImage.aspx?a=53&b=54335&cid=635185718966131470\" border='0' /></a>      </noscript> </iframe>  <!-- End of Genome from Yahoo! (C) In-Page Code -->",
    "layout": "728x90",
    "mimeType": "image/png",
    "creativeType": "DISPLAY_THIRD_PARTY",
    "landingPageUrl": "http://abc.com",
    "adType": "MRAID",
    "status": "ACTIVE",
    "isThirdPartyCodeSecure": true,
    "adChoicesEnabled": true,
    "adxCategories": [
      "ALCOHOL_AD"
    ],
    "adBehaviorType": "Billboard - Motion",
    "isSmartAd": true,
    "creativeImpressionTracking": [
      {
        "impTrackerUrl": "<img src=\"https://abc.com\" />",
        "trackingEventType": "IMPRESSION"
      }
    ],
    "customIdentifierValues": [
      {
        "identifierValue": "123"
      },
      {
        "identifierValue": "35353535353535"
      }
    ],
    "accountId": 8094
  },
  {
    "name": "TEST-DISPLAY-THIRD-PARTY",
    "thirdPartyCode": "<!-- YAMPlus Vendor: Desktop Interactive, Format: Standard Graphical -->\n   <!-- Start of Genome from Yahoo! (C) In-Page Code --> <!-- Publisher Name: interclick (5011) --> <!-- Ad Format: 728x90 - Leaderboard --> <!-- Site: http://www.ybuytest.com --> <!-- Section: http://www.ybuytest.com --> <!-- Copy and paste this ad code between the <BODY> and </BODY> tags of your page. -->  <iframe src=\"http://a1.interclick.com/getInPage.aspx?a=53&b=54335&cid=635185718966131470&click=${CLICKURL}\" width='728' height='90' scrolling='no' frameborder='0' marginheight='0' marginwidth='0'>     <script src=\"http://a1.interclick.com/getInPageJS.aspx?a=53&b=54335&cid=635185718966131470\"></script>     <noscript><a HREF=\"${CLICKURL}http://a1.interclick.com/getInPageTarget.aspx?a=53&b=54335&cid=635185718966131470\">         <img src=\"http://a1.interclick.com/getInPageImage.aspx?a=53&b=54335&cid=635185718966131470\" border='0' /></a>      </noscript> </iframe>  <!-- End of Genome from Yahoo! (C) In-Page Code -->",
    "layout": "728x90",
    "mimeType": "image/png",
    "creativeType": "DISPLAY_THIRD_PARTY",
    "landingPageUrl": "http://abc.com",
    "adType": "MRAID",
    "status": "ACTIVE",
    "isThirdPartyCodeSecure": true,
    "adChoicesEnabled": true,
    "adxCategories": [
      "ALCOHOL_AD"
    ],
    "adBehaviorType": "Billboard - Motion",
    "isSmartAd": true,
    "creativeImpressionTracking": [
      {
        "impTrackerUrl": "<img src=\"https://abc.com\" />",
        "trackingEventType": "IMPRESSION"
      }
    ],
    "customIdentifierValues": [
      {
        "identifierValue": "123"
      },
      {
        "identifierValue": "35353535353535"
      }
    ],
    "accountId": 8094
  },
  {
    "name": "hostedDisplay",
    "layout": "115x15",
    "creativeType": "DISPLAY_HOSTED",
    "landingPageUrl": "http://facebook.com",
    "adChoicesEnabled": false,
    "status": "ACTIVE",
    "mimeType": "image/jpeg",
    "adxCategories": [
      "ALCOHOL_AD"
    ],
    "creativeImpressionTracking": [
      {
        "impTrackerUrl": "<img src=\"https://abc.com\" />",
        "trackingEventType": "IMPRESSION"
      }
    ],
    "customIdentifierValues": [
      {
        "identifierValue": "123"
      },
      {
        "identifierValue": "35353535353535"
      }
    ],
    "accountId": 8094,
    "content": {
      "binaryData": "BASE64FORMATOFIMAGE"
    }
  },
  {
    "name": "NATIVE_DISPLAY_TEST",
    "creativeType": "NATIVE_DISPLAY",
    "landingPageUrl": "http://facebook.com",
    "status": "ACTIVE",
    "creativeImpressionTracking": [
      {
        "impTrackerUrl": "<img src=\"https://yahoo.com\" />",
        "trackingEventType": "JAVASCRIPT"
      }
    ],
    "customIdentifierValues": [
      {
        "identifierValue": "123"
      }
    ],
    "accountId": 8094,
    "content": {
      "binaryData": "binaryData",
      "largeMobileImageData": "largeMobileImageData",
      "smallBinaryData": "largeMobileImageData",
      "smallImageBinaryData": "largeMobileImageData"
    },
    "details": {
      "title": "AdTitile125",
      "companyName": "Adv.Name",
      "description": "Ad.Description"
    }
  },
  {
    "name": "hostedVideoPOSTMAN",
    "landingPageUrl": "http://abc.com",
    "accountId": 8094,
    "creativeType": "VIDEO_HOSTED",
    "status": "ACTIVE",
    "adxCategories": [
      "ALCOHOL_AD"
    ],
    "adBehaviorType": "Ad Bar",
    "content": {
      "binaryData": "BASE64VIDEO"
    }
  },
  {
    "name": "NativeVideoTest",
    "landingPageUrl": "http://abc.com",
    "accountId": 8094,
    "creativeType": "NATIVE_VIDEO",
    "status": "ACTIVE",
    "content": {
      "binaryData": "BASE64VIDEO",
      "smallBinaryData": "Advertiser logo",
      "nativeVideoImageData": "Video cover"
    },
    "details": {
      "title": "AdTitile125",
      "companyName": "Adv.Name",
      "description": "Ad.Description"
    }
  }
]

Example Response¶

The response returns the IDs of the newly uploaded creatives.

{
  "response": {
    "creatives": [
      {
        "id": 399612
      },
      {
        "id": 399613
      },
      {
        "id": 399614
      },
      {
        "id": 399615
      },
      {
        "id": 399616
      },
      {
        "id": 399617
      }
    ]
  },
  "errors": null,
  "timeStamp": "2018-04-18T20:30:11Z"
}

Update Bulk Creatives¶

Updates multiple display or video creatives.

PATCH /traffic/creatives

Parameters¶

All parameters are specified as an array in the body of the application/json.

For each creative, you must specify an object that consists of the creative ID (id) and the attributes to be updated for that creative.

Parameter	Parameter Type	Description	Data Type	Required
`id`	body	Specifies the creative ID.	`integer`	Y
`name`	body	Specifies the name of the creative. Note: If you update the name of the creative, the names of all linked ads are updated as well with the name specified for the creative.	`string`	N
`status`	body	Specifies the current status of the creative. `ACTIVE` - Active `INACTIVE` - Inactive	`string`	N
`accountId`	body	Specifies the advertiser ID. To learn more, see /traffic/advertiser/index.	`integer`	N
`landingPageUrl`	body	Specifies the URL that redirects to the landing page. May be a click tracker or landing page URL.	`string`	N
`landingPageDomain`	body	Specifies the top-level domain of the `landingPageUrl`.	`string`	N
`mimeType`	body	Specifies the creative MIME type. Use the `value` field from the Ad/Creative MIME Types response. For example, `video/mp4`.	`string`	N
`creativeType`	body	Specifies the creative type. `VIDEO_HOSTED` `VIDEO_THIRD_PARTY` `NATIVE_VIDEO` `DISPLAY_HOSTED` `DISPLAY_THIRD_PARTY` `NATIVE_DISPLAY` `AUDIO_HOSTED`	`string`	N
`creativeImpressionTracking`	body	Specifies an array of `creativeImpressionTracking` objects. To learn more, see Creative Impression Tracking Object.	`array`	N
`customIdentifierValues`	body	Specifies an array of `customIdentifier` objects. To learn more, see Custom Identifier Object.	`array`	N
`adBehaviorType`	body	Specifies ad behavior. To learn more, see Ad Behavior Types.	`integer`	N
`isSmartAd`	body	Specifies the ad is a Smart Ad.	`boolean`	N
`content`	body	An object that identifies hosted and native creative binary data. `binaryData` - Base64 encoded creative image/video. `largeMobileImageData` - Base64 encoded mobile web image. `smallBinaryData` - Base64 encoded advertiser logo. `smallImageBinaryData`- Base64 encoded image file for mobile image.	`string`	N
`creativeTagUrl`	body	Specifies the VAST URL for the creatives.	`string`	N
`layout`	body	Specifies the ad size of the creative. To learn more, see layout.	`integer`	N
`adChoicesEnabled`	body	Indicates whether AdChoices CLEAR Ad Notice enabled. If `true`, display a CLEAR Ad Notice on or near the ad. If `false`, do not display a CLEAR Ad Notice notification.	`boolean`	N
`isThirdPartyCodeSecure`	body	Indicates whether an ad tag is secure for third-party creatives. If `true`, the ad tag is secure for third-party creatives. If `false`, the ad tag is unsecure for third-party creatives.	`boolean`	N
`adxCategories`	body	An array of ADX categories. Supported categories: `ALCOHOL_AD`	`array`	N
`thirdPartyCode`	body	Specifies a third-party ad tag.	`string`	N
`adType`	body	Specifies the ad type. `BANNER` `RICH_MEDIA` `MRAID`	`string`	N
`userInteractions`	body	Specifies user interaction. Required if the creative’s `adType` is `RICH_MEDIA`. Options include: `ON_LOAD` `ON_CLICK` `ON_HOVER`	`array`	N
`expandDirections`	body	Specifies the expandable direction. `LEFT` `RIGHT` `UP` `DOWN` `FULLSCREEN` `AUTOMATIC`	`array`	N

Example Request¶

No parameters are specified in the endpoint path.

PATCH https://dspapi.admanagerplus.yahoo.com/traffic/creatives

All parameters are specified as an array in the body of the application/json.

For each creative updated, you must specify an object that consists of the creative ID and the attributes to be updated for that creative.

Example Request Body¶

[
  {
    "id": "398922",
    "name": "tyutTEST-DISPLAY-THIRD-PARTYgh"
  },
  {
    "id": "398925",
    "landingPageUrl": "http://yahoo.com"
  }
]

Example Response¶

{
  "response": "Success",
  "errors": null,
  "timeStamp": "2018-05-04T18:07:19Z"
}

Delete Creatives¶

The deletion of creatives is not supported by the Verizon Media DSP API.