Bot Targeting¶

This article describes resources that enable you to provide line-level bot fraud protection.

Overview¶

The Verizon Media DSP supports BOT targeting for lines serving display and video ads so that you can ensure your ads are properly represented and delivered to real people, rather than to bot traffic.

Note

Bot targeting is only available via special role.

Endpoint¶

Use the following endpoint to read or specify line-level bot protection settings.

/traffic/lines/{id}/targeting

A GET request enables you to view line-level bot protection for the specified line.
A POST request enables you to add line-level bot protection for the specified line.

Resources¶

The targeting resource is the standard Verizon Media DSP resource for targeting consumers based on their profiles, behaviors, and ad content.

This resource comprises multiple fields that enable you to specify line targeting across many types of targets including the SEGMENT, EXCHANGES, and BOT target types.

The targeting resource is defined by the following BOT targeting type-specific fields:

Field Description Data Type

id Specifies the line ID. integer

Field	Description	Data Type
`id`	Specifies the line ID.	`integer`
`bots`	Specifies the bot fraud prevention partner: `DOUBLE_VERIFY` `IAS`	`array`

bots

Specifies the bot fraud prevention partner:

DOUBLE_VERIFY
IAS

array

Note

For a complete list of targeting resource fields, see Targeting Object.

Add/Update Bot Targets¶

Specifies line-level bot fraud protection for the specified line.

POST /traffic/lines/{id}/targeting/

Parameters¶

The line ID is specified in the path of the URL. All other parameters are specified in the body of the application/json payload.

Parameter Parameter Type Definition Data Type Required

id path Specifies the line lD. integer Y

bots body Specifies the bot fraud prevention partner. array Y

Parameter	Parameter Type	Definition	Data Type	Required
`id`	path	Specifies the line lD.	`integer`	Y
`bots`	body	Specifies the bot fraud prevention partner.	`array`	Y
`types`	body	Specifies an array of targeting types to target. To target deals, `BOT` targeting type must be specified. To learn more, see Targeting Types.	`array`	Y

types

body

Specifies an array of targeting types to target. To target deals, BOT targeting type must be specified.

To learn more, see Targeting Types.

array

Example Request¶

The line ID is specified in the path of the resource endpoint:

POST traffic/lines/365277/targeting/

All other parameters are specified in the body of the application/json payload.

{
  "bots": [
    "IAS"
  ],
  "types": [
    {
      "name": "BOT",
      "isTargeted": true
    }
  ]
}