Bid Multipliers Target Metadata¶

This article describes resources that enable you to read metadata used in Native Lines Bid Multiplier Targets.

Note

Optimizing for performance: Since the metadata does not change often, we highly recommend clients to cache the response (with a cache expiry between 1 and 6 hours).

Endpoint¶

/traffic/targeting/bidmultipliertargets

Response Fields¶

The response contains the following fields of interest:

Name	Description
`id`	ID of the target type. This value is used to populate `targetValue` field in Yahoo Native Bid Multipliers.
`type`	Target type: `SUPPLY_GROUP`: Aggregated groups of sites and devices. `SITE_X_DEVICE`: Specific combination of site and device. `SITE_GROUP_X_DEVICE`: Specific combination of site group and device.
`name`	Name of the target type.
`description`	Full description of the target type (if available).
`minMultiplier`	Minimum value allowed. Actual bid multiplier must be greater than this threshold.
`maxMultiplier`	Maximum value allowed. Actual bid multiplier must be less than this threshold.

Sample Request URL¶

GET https://dspapi.admanagerplus.yahoo.com/traffic/targeting/bidmultipliertargets

Sample Response (Partial)¶

{
  "response": [
    {
      "id": 1,
      "type": "SUPPLY_GROUP",
      "name": "GROUP 1A (1.0 - 9.0)",
      "description": "Access\n higher-performing inventory on large format devices across various Yahoo sites and third party\n publishers.",
      "minMultiplier": 1,
      "maxMultiplier": 9
    },
    {
      "id": 280,
      "type": "SITE_X_DEVICE",
      "name": "News US - Mobile",
      "minMultiplier": 0.2,
      "maxMultiplier": 9
    },
    {
      "id": 506,
      "type": "SITE_GROUP_X_DEVICE",
      "name": "ABC News - Mobile",
      "minMultiplier": 0.2,
      "maxMultiplier": 9
    }
  ],
  "errors": null,
  "timeStamp": "2022-01-06T22:52:07.349Z"
}