Inventory Type Targeting

This article describes resources that enable you to read and define inventory type targeting.

Overview

The Verizon Media DSP supports INVENTORY_TYPE targeting for lines serving display, video, and native ads.

Endpoint

/traffic/lines/{id}/targeting
  • A GET request enables you to view inventory types targeted by the specified line.

  • A POST request enables you to target inventory types with the specified line.

Resources

The targeting resource is the standard Verizon Media DSP resource for targeting consumers based on their profiles, behaviors, and ad content.

This resource comprises multiple fields that enable you to specify line targeting across many types of targets including the INVENTORY_TYPE target type.

The targeting resource is defined by the following INVENTORY_TYPE targeting type-specific fields:

Parameter

Parameter Type

Description

Data Type

Required

id

path

Specifies the line ID.

integer

Y

inventoryTypes

body

Specifies the inventory types to target. Valid values include:

  • WEB

  • APP

  • ALL

array

Y

types

body

Specifies an array of targeting types to update, enable, or disable.

INVENTORY_TYPE targeting type must be specified to apply the changes.

To learn more, see Targeting Types.

array

Y

Note

For a complete list of targeting resource fields, see Targeting Object.

Add/Update Inventory Type Targeting

Add or update an inventory targeting to the specified line.

POST traffic/lines/{id}/targeting/

Parameters

The line ID is specified in the path of the URL. All other parameters are specified in the body of the application/json payload.

Example Request URL

POST https://dspapi.admanagerplus.yahoo.com/traffic/lines/365277/targeting/

Example Request Body

{
  "inventoryTypes": [
    "WEB"
  ],
  "types": [
    {
      "name": "INVENTORY_TYPE",
      "isTargeted": true
    }
  ]
}

Example Response

{
  "response": {
    "types": [
      {
        "name": "INVENTORY_TYPE",
        "isTargeted": true
      }
    ],
    "inventoryTypes": [
      "WEB"
    ],
    "errors": null,
    "timeStamp": "2018-01-12T01:57:40Z"
  }
}

See also

About Targeting