Verizon Media Native Ads Marketplace

You can use the DSP Traffic API to buy inventory on Verizon Media owned and operated publisher properties.

Note

This guide is intended for application developers that have already integrated an application with the DSP Traffic API, but want to extend the application to include Verizon Media native campaigns in the DSP.

Prerequisites

To use the Verizon Media native ads marketplace API, meet the following prerequisites:

  1. Access to the Traffic API. If you don’t have access, check out Authentication.

  2. Advertiser access to the Verizon Media native features. To check whether an advertiser has access to the Verizon Media native features, try creating a native line in the DSP UI. See Create Native Lines in the DSP UI help center for details.

If you see Verizon Media Native Marketplace as an option on the New Line page, the advertiser has access to the Verizon Media native features.

verizon-media-native-marketplace-ui

If your advertiser does not have access to the Verizon Media native ads marketplace, contact your Verizon Media representative.

Topics to Navigate

Topic

Description

Happy Path

Explains how to use the Verizon Media Native Ads Marketplace API to buy Verizon Media owned and operated inventory.

Verizon Media Native Lines

How to set up Verizon Media native lines.

Verizon Media Native Line Targeting

The targeting options available in the Verizon Media native marketplace.

Verizon Media Native Bid Multipliers

The bid multiplier options available in the|co| native marketplace.

Verizon Media Native Lists

How to create native lists (app lists and site lists).

Verizon Media Native Creatives

How to set up creatives in the|co| native marketplace.

Verizon Media Native Ads

How to create ads in the|co| native marketplace.