Verizon Media Native Ads Marketplace¶
You can use the DSP Traffic API to buy inventory on Verizon Media owned and operated publisher properties.
This guide is intended for application developers that have already integrated an application with the DSP Traffic API, but want to extend the application to include Verizon Media native campaigns in the DSP.
To use the Verizon Media native ads marketplace API, meet the following prerequisites:
Access to the Traffic API. If you don’t have access, check out Authentication.
Advertiser access to the Verizon Media native features. To check whether an advertiser has access to the Verizon Media native features, try creating a native line in the DSP UI. See Create Native Lines in the DSP UI help center for details.
If you see Verizon Media Native Marketplace as an option on the New Line page, the advertiser has access to the Verizon Media native features.
If your advertiser does not have access to the Verizon Media native ads marketplace, contact your Verizon Media representative.